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How to Make Your Website “The Answer” in ChatGPT Queries

Webbiquity

Here’s a look at nine ways to optimize to optimize your website for AI-assisted searches per (human-edited) ChatGPT recommendations, along with additional (human) commentary. This will help you identify the key areas of your website that need to provide relevant answers. Write professionally and comprehensively.

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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

BuzzSumo helps you identify and connect with leading influencers in your field. Here are some key features and aspects of Buffer: Social media scheduling. Here are some of our favorite features and aspects of Semrush: Keyword research. This helps users identify potential keywords to target in their SEO and PPC campaigns.

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This week’s new AI-powered martech products, platforms and features

Martech

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. The new feature turns hundreds of pieces of individual and discrete feedback into easily consumable short, structured paragraphs, identifying the most important topics and trends. Why we care. Get MarTech!

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Some UK and US government sites are ‘sharing data with ad brokers’

readwrite

At least 18 government websites in the U.K. send visitor information to multiple online advertising brokers, according to a report. websites with certain restrictions. based organization that creates revenue for local authorities throughout the UK by managing digital premium and programmatic advertising on council websites.

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8 Surprising B2B Use Cases for Chatbots

The Point

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. It might be counter-intuitive to place chatbots on the “contact us” page, where – in theory – a visitor is already highly motivated to engage with the company. Contact Us Pages. I can help.”)

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Understanding and exploring core social media features

Sprout Social

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.