Square 2 Marketing

MARCH 4, 2022

Get the latest and greatest news on the changes, fixes and upgrades to the HubSpot product suite. Every month, HubSpot releases new features and updates to make the platform better than before. It can be hard to stay on top of all of the changes, so we’re sharing the biggest updates you need to know about.

Hubspot 52

Hubspot Product Customer Surveys SEO 52

SmartBug Media

SEPTEMBER 23, 2020

You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. There are three different pricing options available based on your needs and desired features. Once the account and store is set up, you can begin to integrate with HubSpot.

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Hubspot

APRIL 20, 2021

Search engine optimization (SEO) may seem like a straightforward concept. While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that helps you drive traffic and enough of it to meet your overall business goals. 5 SEO Success Stories To Inspire Your 2021 Strategy.

CMS Development 96

CMS Development SEO Marketing & Strategy Paid Search Agency 96

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Two SaaS brands that have done this exceptionally well are Moz and Ahrefs, two of the industry’s leading SEO software tools. Quick Takeaways.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

Optinmonster

APRIL 3, 2024

The Anatomy of an Effective Outreach Email Crafting Your Outreach Email Strategy Writing Tips for Outreach Emails What is an Outreach Email? Enhancing Brand Visibility: Getting featured on other websites or collaborating with influencers boosts your brand’s exposure. Writing Tips for Outreach Emails 1.

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

Brandpoint

JULY 11, 2022

Total ANNARCHY Author: Ann Handley Topic focus: Writing, marketing and “living your best life” – tactical marketing tips Frequency: Biweekly Why read: Ann Handley’s writing is fun and interesting to read. From going back to marketing basics to covering trends, HubSpot can help answer marketing questions.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

SmartBug Media

DECEMBER 19, 2022

Just like in any industry or practice, there are a lot of terms and acronyms associated with SEO—and if you’re new to SEO, it can seem overwhelming. There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. Never fear. You’re in the right place.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

NOVEMBER 28, 2023

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Types of Sales Collaboration Why Collaboration Matters Tools that Foster Collaboration 6 Tips for Collaboration How can sales and marketing collaborate? Case studies.

Sales Management 71

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 71

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. This tool aims to make HubSpot’s software more interactive and user-friendly. Using HubSpot’s AI Content Assistant A notable difference between HubSpot’s Content Assistant and ChatGPT is its line-level and paragraph-level text generation.

Marketing AI 96

Marketing AI Tools Paid Search Agency Work Management 96

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Featured Video: How I Collect (And Organize) Testimonials. Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Featured Video: How to Ask for Help (The Right Way).

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. It will help you protect your strategy from possible down-slides and take note of beneficial tips. The same philosophy also applies to the B2B SaaS (Software as a Service) industry.

Case Study 90

Case Study Case Studies Work Management Studies 90

Hubspot

MARCH 26, 2020

Your company isn't some multinational balloon animal conglomerate — it's just a collective that features three of the top ten most celebrated balloon animal artists in the greater Omaha area. Local Lead Generation Tips. There are several strides you can take to ensure that your local SEO strategy is optimal and effective.

Paid Content 96

Paid Content Lead Generation Budget Programs Lead Ranking 96

Hubspot

MAY 28, 2018

A lot of marketers want to know: how does HubSpot optimize for search? I talked to our blogging team to find out, and put together a series of insider tips we're eager to share with you. This answer box is a featured snippet. And if you’re not using your blog to optimize for featured snippets, start now.

Lead Ranking 77

Lead Ranking Lead Scoring Hubspot Google 77

SmartBug Media

APRIL 2, 2019

Whether you’re a seasoned HubSpot user or are just starting out, this reality applies to you: HubSpot can be sneaky. Here are six sneaky tricks to use in your HubSpot emails and landing pages. This may not be the sneakiest of HubSpot tricks, but it’s one that is easily overlooked. Test in Email Clients. Clear Styles.

Landing Pages 68

Landing Pages Hubspot Display Template 68

Hubspot

FEBRUARY 5, 2018

Most recently, Danny Sullivan, Google's public liaison for search, published a comprehensive blog post on the search engine's featured snippets: the concise responses to search queries that appear above general results. What Is Google's Featured Snippet? A featured snippet is a concise response to a Google search query.

Features 77

Features Google Work Management SERP 77

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. What do the numbers tell us about the importance of SEO? Here are 11 tips and tools to jump-start your SEO.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Featured Video: How I Collect (And Organize) Testimonials. Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Featured Video: How to Ask for Help (The Right Way).

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

SmartBug Media

OCTOBER 15, 2021

Over the next week or so, we'll be publishing a series of INBOUND 2021 Recap blogs will cover our top highlights from: SEO Marketing Sessions. HubSpot Academy Sessions. Top 4 Marketing SEO, Video and Google Ad Learnings from INBOUND 2021. Top 4 Marketing SEO, Video and Google Ad Learnings from INBOUND 2021. Google Trends.

SEO 52

SEO Paid Search Agency Planning Lead Ranking 52

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. To start, the blogging team partnered with the SEO team.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Biznology

AUGUST 30, 2017

Here’s how: Tip #1: Repurpose an email response. Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. Tip #3: Interview an SME and upload the transcript. SEO expert and business mentor Jill Whalen does this on her blog. Tip #5: Create a roundup post. Time spent: 1.5-2

SME 174

SME Webinar Metrics Curation Copywriting 174

Hubspot

NOVEMBER 22, 2018

What is SEO? SEO (search engine optimization) is the process of increasing your website’s free, organic traffic by improving your ranking and visibility on search engines such as Google. Now that you understand what SEO is, let’s talk more about why it’s so important. Why is SEO Important? Change Your Permalinks.

SEO 100

SEO CAN-SPAM Lead Scoring Lead Ranking 100

Optinmonster

MARCH 17, 2022

HubSpot Website Builder : Best for Marketing Automation. You can also use plugins like All in One SEO to ensure your content follows the best SEO practices to rank higher. These include resources for SEO and integrations with third-party tools. HubSpot Website Builder : Best for Marketing Automation.

Small Business Marketing 102

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 102

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

MAY 11, 2021

better brand recall than display ads , and 61% of consumers who heard a podcast ad were more likely to purchase the featured product. To start, I spoke with Matthew Brown, HubSpot's Senior Podcast Producer. I love it because it's more of a feature to an enhance a product, versus a product in itself. 55% (155 million) of the U.S.

Work Management 101

Work Management Paid Search Agency Tips Marketing Management 101

Webbiquity

JANUARY 7, 2014

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Find those answers and more here in a handful of the best expert SEO keyword research guides of the past year.

Keywords 100

Keywords Research SEO Google 100

Hubspot

MARCH 27, 2023

When building that website, and working in all of the features above, A/B testing can help you learn what works best for converting website visitors – and where you should place key features like CTAs. Luckily, with HubSpot’s free CMS tools , creating a professional-looking website doesn’t require advanced coding skills.

Service 84

Service Purchase Intent Landing Pages Psychographics 84

Unbounce

JULY 6, 2020

Follow these 11 tips to bring in more prospects and overachieve your campaign goals. . 11 Tips to Create Better Lead Capture Pages in 2020. Tip #1 – Know Your Goal. Tip #2 – Create a Compelling Reward. Tip #3 – Pick the Right Form Fields. What’s a Lead Capture Page? or “do I really want this?”

Lead Capture 145

Lead Capture Paid Content Lead Ranking Lead Scoring 145

SmartBug Media

APRIL 3, 2019

Although I would argue that both are important, sometimes the latter can help you reach your goals faster—at least in terms of your website SEO and link-building strategy. But when you consider your SEO goals, a link-building strategy has to be a part of the plan in order to be successful and grow organically long-term.

Link Building 77

Link Building Planning SEO Ad Building 77

Navigate the Channel

JUNE 2, 2023

Local Search Engine Optimization (SEO) Local SEO makes your web pages rank well when residential or commercial customers in your defined geographic area search for a construction company on Google. Local SEO is a natural, organic, and effective tool for driving traffic to your website. Hubspot has more answers for that, too.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Moz

AUGUST 13, 2019

Posted by KameronJenkins Search for information about SEO, and you’ll quickly discover three big themes: content , user experience , and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. Let’s get to it! What does “building links” mean?

SEO 53

SEO Ad Building Outreach Link Building 53

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Once you have an idea of what features you want, you can appraise online video platform candidates with more confidence. Look for features like: SEO features and metadata.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Pro Tip: Go Interactive. Salient Features: 1) Intuitive builder and interface; no prior coding experience required. Salient Features: 1) Intuitive builder and interface; no prior coding experience required.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. Adobe Analytics: This enterprise analytics solution offers advanced features like real-time analysis.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. SEO or on-page lead generation tools. A good lead generation tool provides you with valuable features rather than “pretty” features.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Ranking 95