Valasys

MAY 13, 2024

OpenAI’s AI Assistant was about to receive its second Spring Update announcement, raising excitement even further. The company’s development of advanced AI assistant capabilities and features similar to ChatGPT has captured the tech world’s imagination. Tech enthusiasts were buzzing today.

Features 40

Features Buzz User-Generated Content Creativity 40

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. But it is an incredibly useful tool that can simplify our lives in the content creation arena. They’re the pillars of any solid content marketing strategy.

Copywriting 217

Copywriting Optimization Marketing AI FAQ 217

Marketing Insider Group

JULY 25, 2023

With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. Currently, the AI market is approaching $200 billion in 2023, and estimates say that it will be nearing $2 trillion by 2030! So, which AI content writing tools are worth checking out for your marketing? Ding, ding, ding!

Marketing AI 183

Marketing AI Budget Programs Tools Copywriting 183

Martech

MAY 23, 2024

This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. As a result, WPP Open can leverage Claude AI to power marketing processes for clients — among them, L’Oréal, Nestlé and The Coca-Cola Company.

Marketing AI 113

Marketing AI Work Management Marketing Management Lead Ranking 113

Webbiquity

APRIL 30, 2024

How will artificial intelligence (AI) impact search engine optimization (SEO) strategies and tactics? Image credit: Pavel Danilyuk on Pexels In a recent post here on how AI search will impact SEO , popular speaker Chris Penn offers some helpful insights. Content Authenticity Statement About 70% of this blog post was human generated.

Marketing AI 177

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 177

Martech

APRIL 27, 2023

As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. WriteSonic has launched an AI-powered content generation platform.

Marketing AI 106

Marketing AI Features Press Template 106

Seismic

MAY 10, 2024

Could artificial intelligence (AI) be the edge you need? Over the past year, generative AI (GenAI) has become an indispensable tool for sales and revenue enablement teams. Automating tasks like data entry makes teams more efficient and productive, but that’s just the tip of the iceberg for what AI can do to improve deal cycles.

Marketing AI 52

Marketing AI Features Work Management Marketing Management 52

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Because understanding CustomGPT could mean unlocking a new level of precision and personalization in your AI-driven initiatives. Well, according to OpenAI’s CustomGPT, now you can.

Work Management 256

Work Management Lead Ranking Marketing Management Training 256

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. Nearly three-quarters of marketers now use AI to generate original content.

Paid Search Agency 284

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 284

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? This means the engagements with the digital assistants advance customers in the journey. “We

Marketing AI 115

Marketing AI Conversion Top of Funnel Eloqua 115

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Speaking of guardrails, the most popular AI image generators need stronger ones. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers.

Marketing AI 115

Marketing AI Work Management Marketing Management Barriers 115

Valasys

APRIL 30, 2024

29th April, New Jersey : In Apple’s effort to strengthen the iPhone components, they have stepped up the discussion with OpenAI about the intro of generative AI functions to the leading product. Here Apple emphasizes it’s contribution to the common goal of growing AI and creating new great experiences for users.

Features 40

Features Generation Privacy User-Generated Content 40

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Enhanced forecast accuracy insights with AI Comparison.

Enterprise Management 55

Enterprise Management CMS Development Work Management Marketing Management 55

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. You better believe I’m writing about that. EXL and Quilt.AI

Classified Ads 113

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 113

Valasys

JANUARY 24, 2024

Google Chrome, the world’s most popular web browser, is getting a major upgrade with three new AI-powered features designed to make your browsing experience easier, safer, and more personalized. These features, currently in beta, are set to roll out in the US over the next few days, with other regions following soon.

Features 45

Features Google User-Generated Content Keywords 45

Martech

NOVEMBER 2, 2023

What’s the point of adding AI to technology if no one knows how to use it? Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about their employees’ knowledge of how to use AI, including creating prompts, according to a Portal26 survey.

Digital Asset Management 119

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 119

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Marketing AI 122

Marketing AI Content Marketing Enterprise Management Planning 122

Martech

DECEMBER 7, 2023

This was the year AI went mainstream, so what will next year hold? My guess is that after 12 months of basking in (or being told) all the positives about AI, we’re going to get some real introductions to its drawbacks. For marketers that may mean fake content. EKOM AI ’s EKOM 3.0

Marketing AI 116

Marketing AI Multi-Channel Customer Satisfaction FAQ 116

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” Intellimize creates and optimizes landing pages.

Marketing AI 113

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 113

Sprout Social

APRIL 17, 2024

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. They also streamline the customer journey with personalized assistance, improving customer satisfaction and reducing costs.

Paid Search Agency 100

Paid Search Agency Marketing AI Work Management Marketing Management 100

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Marketing AI 125

Marketing AI Storytelling Content Budget Programs 125

Martech

DECEMBER 28, 2023

We see this in the rate at which martech vendors released beta features to users over the past year. Many of those features were infusions of AI into existing applications. We are clearly in the midst of an “AI arms race,” triggered by the release of ChatGPT just over a year ago. This extends beyond “no-code.”

Work Management 113

Work Management Marketing Automation Services Marketing Management Marketing AI 113

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. 6% still don’t know what AI is. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. 25% are gearing up to jump on board.

Marketing AI 106

Marketing AI Enterprise Management CPC Cost Per Click 106

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town. To some extent, we all are. It’s coming from every direction.

Marketing AI 131

Marketing AI Work Management Marketing Management Examples 131

Martech

NOVEMBER 16, 2023

The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. Now, here are this week’s new AI-powered martech products, features and enhancements. ChatGPT is great for a lot of things, but it won’t win you the search engine wars.

Paid Search Agency 116

Paid Search Agency Planning Touchpoints Mobile Advertising 116

Martech

FEBRUARY 22, 2024

One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. That’s a big step forward for AI, IMOP. Wildfire Systems’s RevenueEngine browser extension for Chrome lets creators leverage generative AI to develop and monetize content that recommends, reviews, or compares products and brands.

Marketing AI 109

Marketing AI Marketing Automation Services Word of Mouth Cost per Acquisition 109

Convince & Convert

FEBRUARY 21, 2024

AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. Pretending your teams are not using AI is not an option. How AI is affecting workers and companies is nuanced and requires high-level thinking. This list of considerations applies to all AI tools.

Training 155

Training Lead Ranking Phishing Paid Search Agency 155

The Lead Agency

APRIL 2, 2024

As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised. So, if “quality content” is the pinnacle of all successful SEO-driven B2B blog writing strategies, B2B businesses need to keep up with what exactly makes content “quality.”

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Martech

SEPTEMBER 8, 2023

The week’s AI news started with a bang as both HubSpot and Salesforce rolled out new implementations. They were followed by Amazon adding AI to its Thursday NFL games to display data at critical points during the game. The generative feature creates subject lines, and customizes content tone and length.

Amazon 125

Amazon Ideal Customer Profiles User-Generated Content Outreach 125

Buffer

APRIL 11, 2023

Two months back, we launched Buffer’s AI Assistant. It’s one of the most popular features we’ve ever launched at Buffer. Since launching AI has assisted in creating over 31,500 posts for 8,100 users. million AI-generated words created in Buffer. That’s 2.5

Social Media 101

Social Media User-Generated Content Features Social Marketing 101

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. This is where AI tools for content creation can come into play. AI can lend you that welcomed helping hand. AI can lend you that welcomed helping hand.

Tools 62

Tools Social Media Work Management Content 62

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Meltwater has added AI Assistants to its suite of products. And businesses are eager to get them.

API 110

API Gartner Paid Search Agency PR 110

Martech

DECEMBER 21, 2023

AI is here to help! You can personalize it yourself or let the AI surprise you! Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture.

Marketing AI 123

Marketing AI Marketing Analytics Tools Work Management Marketing Management 123

Buffer

JANUARY 4, 2023

Have you ever wished Siri was just a little more powerful than a voice assistant you ask about the weather? Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. Meet ChatGPT.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

Martech

APRIL 7, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

Product 116

Product Enterprise Management Copywriting User-Generated Content 116

Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. For example, is your DAM ready for AI? Its potential is unlimited. This is both exciting and concerning.

Digital Asset Management 125

Digital Asset Management Marketing AI Work Management Marketing Management 125

Kevin Indig

MAY 29, 2023

I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. In the process, I had 11 realizations about how we can reverse-engineer AI results, optimize for SGE and estimate the impact. Second, not every query needs AI answers.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139