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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. What Are Google SERP Features? Image Pack.

SERP 268
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Using Schema Markup to Enhance SEO and Click-Through Rates

Valasys

With accurate schema markup, your site can feature enhanced details such as ratings, prices, and availability directly in search results. For instance, by using specific schema types, you can tell search engines that certain numbers are ratings from customers, prices of products, or dates of upcoming events.

Insiders

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The New eCommerce Playbook for 2022 Featuring Top SEO Trends

Conductor

In this section, we analyze the market share and SERP volatility for eCommerce-related searches from 2020 through 2022, revealing some surprising trends. Next, we assessed the volatility of eCommerce search results using the search engine result page (SERP) volatility feature of our partner SEMrush.

eCommerce 115
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Five Ways to Shorten Your Customers’ Buying Journeys

Sharpspring

Research your reputation and pricing, etc. Create diverse content , like videos and images to take up more space in your brand-driven SERPs. Answer questions in the People Also Ask boxes in your on-site FAQ or knowledge base. Your current and future customers will: Compare you to your competitors. Invest in retargeting.

Buy 111
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SEO for Amazon & the Future of Non-Traditional Search

Conductor

That’s why Amazon’s SERP converts at more than six times the rate of Google’s. Much of it was in the form of educational blog posts and FAQs. Factors like price and giving customers a reason to promote products via word of mouth is just as important as the quality of the information being provided.

Amazon 105
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Micro Moments: What They Are and Why They Matter in The Building Industry

Navigate the Channel

How-To or FAQ Guides. When it all comes down to it, creating content that matches a specific micro moment is an excellent way to always have a high ranking in the SERPs for that event in your ideal customer’s life. With how-to or FAQ guides. An easy way to accomplish this?

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How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. How do B2B marketers build trust in today’s digital marketing environment? .