Remove sites
article thumbnail

How You Can Write a Good Knowledge Base Article

Salesforce Marketing Cloud

Your customers can easily get the answers they need with knowledge base articles, which are informative help articles on your site. Service agents can also use knowledge base articles to solve customer problems and reduce their average handle time. What is a knowledge base article?

article thumbnail

A Knowledge Base: The Sales Enablement Tool Your Business Needs

BenchmarkONE

A strong knowledge base tells your customers, your industry, and the search engines that you’re an authority in your field. While it might be time-intensive, putting together a knowledge base article on a topic related to the product or service you offer allows your sales team to do their jobs more efficiently.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. Knowledge management means capturing, organizing, and distributing information that is critical to providing customer support. Here are some to consider: Explicit knowledge. Tacit knowledge.

article thumbnail

3 Ways to Take Your Self-Service Customer Service From ‘Meh’ to Marvelous — Quickly

Salesforce Marketing Cloud

To give customers this option, you can provide: A help center, also known as a knowledge base , where customers can search for answers to common questions. A customer portal , a branded website customers log into to access personal information and complete actions related to their account.

Service 59
article thumbnail

How to create a complaint management system to protect your brand reputation

Sprout Social

Create engagement opportunities From social media to review sites, there are many different ways for customers to provide feedback publicly. Without a process, your customer service team may spend more time and energy than needed to resolve issues or potentially respond in a way that could do more harm than good due to a lack of information.

article thumbnail

How to Lead Your Remote Sales Team with Video

Vidyard

FAQ Videos 2. FAQ Videos There are some questions you just know new hires are going to ask. Get ahead of them by recording FAQ videos answering their most common questions. Onboarding Hot Tip Get your team to record their own FAQ videos the next time they run into a problem and have to seek out the answer. Salesforce 2.2

article thumbnail

How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

Incorporate these web mentions into your on-site content through regular roundups or a “featured in” section. This way you: Encourage your promoters to engage with your site (by sharing the content asset in which they are included). Includes tweets mentioning the site or articles on the site. Click To Tweet.