B2B Marketing Traction

MARCH 8, 2013

There’s a lot going on in social media and on websites. In one of my client situations, a marketing department wasn’t sure of the login for their website statistic tracking account. In another situation, a client had both a Facebook Business Page and a Facebook personal account.

Online Marketing 100

Online Marketing Ideal Customer Profiles Marketing Proposals Statistics 100

B2B Marketing Traction

MAY 30, 2014

Your business must show up consistently across online platforms, including your website and social media. Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. Show your company timeline on your website. Transparency.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

JUNE 23, 2014

Do they spend a lot of time on Facebook and follow your content there? If your customers publish blog posts on their website and have branded company pages on social media platforms, by all means follow them and like and comment on their posts and updates. Others like LinkedIn and Facebook require that customers accept your invitation.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 16, 2012

LinkedIn, Facebook, or Twitter? 150 followers on Facebook? Traffic to your website from social media sites? The plan should identify what will be done, where you will do it, how, who will do it, when and how much it will cost. Where are your target audiences? What tasks do you have to do to have a presence? What will it cost?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

DECEMBER 16, 2014

You’ve redone your website and analysis shows your brand is recognized and remembered. You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. Yes they are business people.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. I think that is why the survey shows social media is a small fraction of traffic to websites.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

MARCH 7, 2014

Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

OCTOBER 13, 2011

Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization), marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results. Marketing Technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

DECEMBER 4, 2013

If you do not have a strong presence online, begin by updating your website, add a blog, and focus on a couple of key social media platforms that have the most traction, like LinkedIn and Facebook or Twitter. We need to track engagement and conversion rates and improve our marketing to increase both. How do you get there?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

NOVEMBER 8, 2012

Competitive Analysis – Pin competitor logos, images, cover photos and banners from Facebook and LinkedIn, Twitter and YouTube “skins” to a board that only you and your marketing project stakeholders can see. I remember back in 2000 designing secure client pages that required a password login on New Incite’s website.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

JANUARY 19, 2012

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. Optional - A unique URL that matches the blog name ( you can host the blog right on your website which drives more traffic). Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. Feedburner seems to be a top choice.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

JANUARY 3, 2014

It was something about that moment ( the POPE TWEETED? ), plus the fact that young people have left Facebook in droves to move to Twitter where they can follow people and comment with ease (and with more privacy/anonymity). Contact me via our website contact form or call me at 818-347-4248. Remember, you don’t have to do it all.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

DECEMBER 26, 2011

If your logo has a landscape or horizontal format, when you try to apply it to your Facebook company page, it doesn’t display very well. The Problem with Online Logos.

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

MARCH 27, 2012

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Keep content on your website fresh and dynamic. Search engines rank website content in part based on how current and new the content is. Increase inbound links to your site.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. I’ve seen some blog posts about how to post product information on Instagram with a general link to your website will help viewers find you, but I think that’s spam.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

FEBRUARY 1, 2013

Or those who are paying for SEO, even though the way to increase traffic to websites is through SMO. Facebook ads! .” These are the folks who are still paying for print advertising even though they get no results. Bright Shiny Object Marketer. New creative concept! New positioning!

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

MAY 19, 2015

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. They systematically posted multiple tweets for each blog post and one post each on LinkedIn, Google+, and Facebook to get the blog post link in front of followers.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

OCTOBER 12, 2012

Now, a buyer can go on manufacturer websites and create 3-D images of what his or her car will look like, with the feature that person wants and in their color choice! If you think paying someone to optimize your website still works, I have a bridge to sell you. Search Engine Algorithms Change (Constantly).

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

AUGUST 17, 2009

Visit my website, www.XYZ.com.” Just as in our personal and work relationships, social networking on Twitter, Facebook and blogs is like banking. This week I got a direct message as a result of following someone on Twitter. It said something like, “ Thank you for following me. I look forward to reading your tweets.

Work Management 100

Work Management Social Networks Twitter Promotion 100

B2B Marketing Traction

JULY 2, 2014

Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. You can add color and interest with great graphics. Shortened Lines of Text at the Beginning of the Blog.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

OCTOBER 12, 2011

Tweets, LinkedIn and Facebook status updates. Provide quality information that solves problems, answers questions, and gives you credibility. What kinds of content will fuel your online marketing machine? Here are some ideas: Blog posts. Press releases. Whitepapers.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

FEBRUARY 22, 2011

Does each page on your web site have a few actions a visitor can take such as subscribing to your blog or newsletter or following you on Facebook or Twitter, so they are not forced into an “all or nothing” call to action? (By If they’re not ready to buy now, how can they stay in touch with you?

PPC 100

PPC B2B Traffic Newsletter 100

B2B Marketing Traction

DECEMBER 22, 2010

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

DECEMBER 13, 2012

If there is one thing you add to your marketing next year, I would suggest adding a blog to your website. A well-written blog with consistent posts can do wonders for driving traffic to your website. Make sure your website is visible on mobile devices, especially smart phones. Increase your online content with a blog.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

JULY 8, 2015

Some conjecture that promotional language and links to a person’s blog or website are some of the red flags in the new algorithm that filter posts. The same thing happened in the early days of Facebook Pages for business – some built a huge following and lost the ability to easily reach followers when Facebook made changes.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

NOVEMBER 23, 2011

Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. Website traffic, click-throughs, commenting, sharing, purchases are all captured for the marketer to analyze. Measuring Marketing Results is More Accurate.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100