• VERTICAL RESPONSE  |  FRIDAY, MAY 10, 2013
    Do You Know Your Target Market? How to Find Out…
    Google Analytics provides a depth of knowledge about who’s visiting your website, how they got there (by keyword, referring site, etc), how much time they spend and so much more. Facebook Insights - If you’ve got a Facebook Page for your business and it has over 30 Likes, you can access Facebook Insights.
  • WRITTENT  |  SUNDAY, MAY 5, 2013
    An Exhaustive Guide to Exceptional Guest Blogging
    Here are some more specifics for finding the right sites: 1. Find Sites in Your Niche. Use blog comments, subscribers, and Facebook and Twitter engagement as a barometer. If no rules are stated on the site, it isn’t necessarily a red flag, but it can indicate they’re less-picky about posts. Or can it? SEO leads have a 14.6%
  • NUSPARK  |  SUNDAY, MAY 5, 2013
    7 Recent or Unique Google Adwords features you should be utilizing today.
    'When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions?  Subscribe.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, MAY 2, 2013
    Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. What if we contact these customers through our Facebook page rather than an email blast that drives them to our website? sample or control group. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Market.
  • BRN.SK  |  MONDAY, APRIL 15, 2013
    Tips for Scripts: 4 Scriptwriting Ideas for Online Video Marketing
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Entire Site. Of course, not every type of video will fit neatly into the sample outline I posted above. Site Map. Ideas Blog. Search. SEE A DEMO TRY IT FOR FREE. April 15, 2013 10:37 AM. Tweet. Start with an outline.
  • SYNECORE  |  THURSDAY, MARCH 28, 2013
    5 Ways to Optimize Your Business for Local Search
    The study, which sampled 3,000 US adults who use smartphones to search for local businesses, found that the total number of U.S. Portal Sites: Make sure your company has submitted an accurate website sitemap to the major search engines, Google and Bing (Bing covers Yahoo). The numbers don’t lie. to 918.5 million units. million to 113.1
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    26 Outstanding LinkedIn Tips and Tactics
    Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 13, 2013
    Small Business Content Marketing: When to Hire A Freelance Writer?
    And if current and prospective customers come to your site and find copy that’s poorly written and/or filled with spelling or grammar errors, that inattention to detail might well cost you their business. Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.”
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 5, 2013
    Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it
    LinkedIn is the channel most used by b2b marketers, according to BtoB’s study, with 80% engaged in the professional profile site. Here, LinkedIn (34%) bested Facebook (19%) by far, with blogging (17%), Twitter (12%), customer communities (10%) and YouTube (5%) following. Technology companies comprised 30% of the sample.
  • CONFLUENT FORMS  |  FRIDAY, MARCH 1, 2013
    Search Engine (Optimization) or the User Experience?
    These days, when talking about your website, it is imperative that you factor in search engines and search engine optimization (SEO) into your site. How your site places in search engines is a critical factor in driving traffic to your site, and thusly the success of your site. However. So what do you think?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 1, 2013
    Quantifying the Value of Social Media Engagement in B2B Marketing
    the most common social media sites. like Twitter and Facebook are low on. sites are just a random smattering. frequently use social media sites like. LinkedIn, Twitter, and Facebook to share. media site. Figure 3: Sample Social Media MPS Dashboard Dissecting the dashboard Column A: In this example, a weight.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 24, 2013
    It’s Time to Audit Your Website’s Social Functionality (Checklist)
    by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook.  Because of this, I decided that I wanted to beef-up the feeds I was seeing from brands I liked on both of these sites. I Facebook Share: ? Facebook Page: ? Simple plan, right? Wrong! What do I suggest to fix this?
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
    So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. or "Click now for free samples!" After someone clicks on your ad and lands on your site's web page, put the content you are offering behind a form. Step 1: Create a New Ad Campaign.
  • MARKETING ACTION  |  FRIDAY, JANUARY 18, 2013
    “Send More Email” Top Recommendation for 2013
    Read the whole post, or sample our take on these bits of wisdom: 1. Add two pages of fresh content to your site per week. This is another strong SEO tactic; your goal here is to get more links to your site. Make your Facebook page worth reading. Send more marketing emails. Two thumbs up. Create and distribute content.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 18, 2013
    What Web Analytics Don’t Tell You
    Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love? Page Depth. Repeat Visitors.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    What's better than a blogger for a dog supply-selling ecommerce site? blogger with four poodles at a dog supply-selling ecommerce site! Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Content samples that demonstrate writing skills. Definitely! Maybe not.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JANUARY 3, 2013
    19 Things We Can Learn From Numerous Heatmap Tests
    Whereas when you use an eyetracking heatmap, you are using a sample group of people who are often taken out of their normal environment, so it may generate distorted results. This study concluded, that on two sites where the users had a specific task in their mind, the main banners were completely ignored – also the animated version.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 26, 2012
    6 Email Tests That Matter More Than Your Subject Line
    For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. An image of the ebook cover, a sample page of the ebook so people can see what's inside, or a preview of the first few pages? Recency or Level of Engagement: Did this subscriber come to your site recently, or has it been a few months?
  • SYNECORE  |  MONDAY, DECEMBER 17, 2012
    4 Steps to Establish a Seamless Online Presence
    Offer a simple site structure and layout. Share testimonials, case studies, and/or samples of your work. Pick 2-4 of the most relevant networks for your brand focus (probably some combo of Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram). You can do this by building a responsive website, mobile site or app.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, DECEMBER 13, 2012
    100 Fascinating Social Media Statistics and Figures From 2012
    Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. Facebook monthly active users now total nearly 850 million  . 625,000 new users on Google+ every day. 56 percent of customer tweets to companies are being ignored. Check out all 100 facinating statistics here.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 5, 2012
    13 Free Design Tools for Visual Marketers on a Budget
    Warning: You could get lost browsing this site for hours; there are lots of food, puppy, and kitten pictures. P.S. Design-Seeds just happens to be one of those sites doing it right on Pinterest , too, driving traffic through everyday fashion and household items that match each picture’s palette. pretty cover sure doesn’t hurt. Web 2.0
  • HUBSPOT  |  FRIDAY, NOVEMBER 30, 2012
    13 Hilarious Examples of Truly Awful Stock Photography
    The more visual nature of Facebook after the release of Timeline. That's what sometimes happens when a marketer hops onto a stock photography site for homepage photography, slide deck backgrounds, blog post images, and the like. Most marketers are pretty convinced of the importance of using visuals in their marketing. Think about it.
  • HUBSPOT  |  FRIDAY, NOVEMBER 16, 2012
    4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
    Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. How the Facebook Ad Platform Differs. different.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Sample lists can include high-score leads in a particular region who visited your website in the last seven days; or contacts in active opportunities who registered for an upcoming webinar; or prospects who received an email offer and did not click through but visited your website anyways. On the face of it, this is not a surprising question.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 9, 2012
    Five Digital Media Marketing Lessons in Sandy’s Eye
    Interestingly, even the folks I know who rarely use social media were relying heavily on Facebook and Twitter for updates. One Facebook friend said it best (full disclosure, she works for a major media organization): Someone actually said “no information is better than misinformation.” ” Really? Just saying. Alert.
  • NUSPARK  |  SATURDAY, OCTOBER 13, 2012
    A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges
    With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read.  Advertisers can take factors such as site, placement, price, and user data into account when bidding on each impression. FACEBOOK EXCHANGE.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, SEPTEMBER 30, 2012
    Content Marketing: Slow, steady pays off for manufacturer
    Always ask for samples,” she advises. Content Marketing: Mindjet’s infographic strategy boosts blog traffic 420%, Facebook views 313.4%. Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More. As a result, he fears marketers are sacrificing quantity for quality. lesson on pacing yourself.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 24, 2012
    Small Email Marketing Changes = Big Results
    Social Sharing Icons - Social sharing icons in your email/newsletter allow readers to share your message/content with their social networks on Facebook, Twitter and LinkedIn. If you have a Facebook page, Twitter handle or your biz is on Pinterest, include them in your emails. To learn more about alt text check out this post.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    A Social Media Measurement Dashboard; One Approach
    This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Facebook. Likewise on Facebook, audiences can comment, like, and share of course, but it’s ideal that you participate in the conversation as well on your business page. .
  • HUBSPOT  |  TUESDAY, AUGUST 7, 2012
    7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
    You should also remember that you can embed your slideshows (like you can with a video), and have a single presentation featured on multiple sites. Just be sure to make the call-to-action clickable in your actual presentation; it's essential for lead generation, especially when your slideshow gets embedded on another site.
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    The Social Media Publishing Schedule Every Marketer Needs [Template]
    And then Facebook. it's not in panic mode looking for something to push out to our Facebook fans -- we already took care of that last Friday before we left. This section will walk you through how to fill out each of the four tabs you see in this template -- the updates for Twitter, Facebook, LinkedIn, and Google+. meeting?
  • ENGAGE  |  TUESDAY, JULY 24, 2012
    15 Twitter Hashtags For Content Junkies
    And since here at Engage we’re all about content, I’d like to share 15 of the most-used content hashtags that you should bookmark, follow, tweet, and use to connect with other content savvy minds – each with a sample Tweet to give you a taste of what you’ll find: 1.  Tips for keeping your Web site’s content relevant ow.ly/cnHFY
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    Social Media, Conflicting Data, and the Search for Truth
    After just two months, there was an indeed a tick up in traffic to the site and the SEO company was using this data point to claim victory and justify a second phase of the program that would run my customer upwards of $10,000 a month. A few months ago, I hired an SEO company to do some work on behalf one of my clients. This is irresponsible.
  • HUBSPOT  |  SUNDAY, JULY 15, 2012
    Twitter's New Search Features, And Other Marketing Stories of the Week
    They're really working hard to catch up to Facebook in terms of their frequent updates. Facebook Groups Start Showing Exactly Who Saw Each Post, From TechCrunch. I'm seriously considering making "So what did Facebook do this week?" This feature will be rolling out to every Facebook user, not just group administrators.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    26 Social Media Marketing Hidden Treasures You Never Knew Existed
    You know, the thing you see on Twitter and Facebook, those other social networks ;-) You can comment and like other people's check-ins, and your pictures appear more prominently than before. Things You Might Have Missed on Facebook. There is a lot of mystery behind the Facebook newsfeed. Things You Might Have Missed on Twitter.
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    7 Expert Email Marketing Tips You're Probably Missing Out On
    Here’s a quick guide for how to create social media sharing links in your emails (or on your site for that matter). For Facebook: [link] [link]. Choose a List Segment: Think of this as your sample size. Create and Schedule Your Test Emails: Create a handful of test emails to rotate through the list sample.
  • DIGITAL VOICES  |  MONDAY, MAY 21, 2012
    Driving Social Engagement (Part 4) - Using Twitter effectively in your social media marketing
    Roughly 56% of those who follow a brand on Twitter indicate that they are "more likely" to make a purchase of that brand's product compared to 47% for those who "like" a brand on Facebook. Time On Site: 11:50 Minutes Per Visit. This button enables site visitors to easily share content (e.g. Is Twitter right.
  • BIZNOLOGY  |  WEDNESDAY, MAY 9, 2012
    Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
    This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. The only problem with this site is that I can get completely distracted by it for hours. These are just a sampling of questions. Photo credit: Wikipedia. That’s a great starting point. Pew Research Center.
  • HUBSPOT  |  THURSDAY, MAY 3, 2012
    How to Leverage Thank-You Page Real Estate for Better Marketing
    You know, those buttons you see to the left of this blog post that let you tweet, +1, LinkedIn share, Facebook like, and even sometimes pin our content. You want your visitor to continue exploring the content on your site! that moment after a lead converts , and you say "thank you.". You do say thank you, right? 7) Conduct a Survey.
  • HUBSPOT  |  THURSDAY, MAY 3, 2012
    How to Recruit & Evaluate Rockstar Marketing Interns
    External job and intern sites - Students are using sites like Internships.com, SimplyHired.com, and Craigslist.org to find internships in their area. Your company should be visible on at least one of these sites, if not all. Questions to Ask: 1) Please send me 3-5 writing samples before our interview.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 27, 2012
    Is LinkedIn Really a Social Network?
    But even with the definition fitting the general LinkedIn makeup, would you really put it in the social ranks of Facebook and Twitter? Most people automatically do when explaining what social networks they’re on, but if we take a look at their actual use of the site, they hardly use it in a truly social way. 150 million users.
  • HUBSPOT  |  FRIDAY, APRIL 13, 2012
    An Uncomplicated Approach to Conducting Solid Market Research
    That means we can all conduct market research for less money, across a larger sample size, and with less time investment. Couple that with Twitter's list functionality, Google+ Circles, and Facebook lists, and you've got the ability to get your questions out to the exact audience you're targeting for information. do it. per response.).
  • WEBBIQUITY  |  WEDNESDAY, APRIL 11, 2012
    Riding the Social Media Struggle Bus? You’re Not Alone
    This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. All of the companies can be found on Facebook, but only three have complete or professionally designed pages. Image credit: The Far Side. Three of the companies aren’t on Twitter.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 10, 2012
    What Are You Using to Help Identify Topics for Writing Your Blog?
    Here’s a sampling of what Google Reader will help you do: Stay up to date with the very latest materials. Comb quickly through online resources from hundreds of source sites in a single place. Easily share your reading to your followers in Google+, Facebook, LinkedIn, Twitter and Pinterest. Creating content is difficult.
  • JUNTA 42  |  FRIDAY, MARCH 23, 2012
    Etch A Sketch Wins, Then Loses with Social Media
    couldn’t find any article or post from the company directly about the happenings, except for a small formal statement on their Facebook page. Possibly samples of the candidates as an Etch a Sketch in multiple posts. First off, I couldn’t access the Flash only Etch a Sketch site on my iPad, so off to the PC.
  • HUBSPOT  |  THURSDAY, MARCH 15, 2012
    A Marketer's Guide to Accumulating Awesome Online Reviews
    It makes sense -- the bigger the sample size, the more legitimate the results, right? Before we get into the creative ways to generate reviews, you must start with the basics -- setting up your presence on external review sites and social media. Grab hold of your presence on external review sites like Yelp! Survey says: Very!
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    What Marketers Should (And Shouldn't) Tweet [Research]
    Take a look at this sample Twitter conversation, for example. You can use your own content, or content from another site. Facebook's new "Reach Generator" guarantees that 75% of your fans will see your brand's content each month! The study surveyed 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Hi @PersonB!
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    Deconstructing the Qualities of High Quality SEO Links
    An outbound link is a link from your website to another site. But regardless of whether Google truly incorporates this factor into its algorithm, outbound links do help Google crawlers discern what the site to which you're linking is about. Also known as the Holy Grail*, an inbound link is a link coming from another site to your own.
  • HUBSPOT  |  THURSDAY, MARCH 1, 2012
    How to Conduct Competitive Analysis to Step Up Your Content Strategy
    When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Begin by performing a website audit of your competitors with the aim of determining where content is housed on their site.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2012
    How to Tackle Real-Life Social Media Customer Service Obstacles
    ASOS also has a similar division set up on Facebook , with one page dedicated to customer service, and the other to marketing messaging. As such, they will likely post complaints on your Facebook page or tweet their problems at you from time to time. Obstacle 1: Mixing Customer Service Messages and Marketing Messages. think not.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    9 Ways to Make Your Marketing Analytics Actionable
    Decide Which Social Media Sites to Spend Your Time On. With so many social media sites at your disposal, it can be hard to prioritize how much time you should be spending on each one. Look at your traffic sources granularly to see how much traffic and how many leads each social media site is referring to your website.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2012
    Go On Get Your Blog On: How to Empower Employees as Blogging Champions
    Referencing Ann Handley’s Content Rules  sample blog template , we found this to be a fantastic tool in eliminating barriers that employees might have to writing a post. Engaging in Facebook and Twitter conversations. Our policy clearly outlines the types of activities allowed and defines appropriate behavior.
  • JUNTA 42  |  THURSDAY, JANUARY 26, 2012
    McDonald’s Social Media Goes Wrong? Not a Chance
    Just type in McDonald’s Horror Stories into Google to see a sampling. million Facebook fans). Reminds me of how Wal-Mart took it nice and slow and made some mis-steps before getting into the online retailing game (btw, for Black Friday in 2011, Wal-Mart was the second most visited site behind Amazon.com). Good for Rick.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 24, 2012
    The B2B Social Media Book Launches
    That was the publication date of our book, The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More. We started this site to help educate B2B marketers and communicators about the power of social media. It turned out to be a soft launch. a2k7d ! b2bsm.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 14, 2012
    6 Tips For Building a High Quality Blog Following
    The beauty sample delivery service – and its blog – exploded in popularity. At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. That’s one of the reasons many niche media sites are growing while mainstream publications bleed readers. Turn Existing Customers Into Readers.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2012
    The Ultimate Guide to Marketing With Facebook's Social Plugins
    Facebook's social what? In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. Facebook currently boasts 11 of these Social Plugins. It's Facebook's official "share" button for the web. Like Box.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    Heatmaps Reveal Where People Look on Social Media Sites [Research]
    Mashable commissioned EyeTrackShop, a startup that performs heatmap studies for marketers, to see where people look on popular social media sites. You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn. Facebook.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    40 Essential SEO Terms Marketers Should Know [Glossary]
    Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. ALT Text/Tag or Attribute - A description of an image in your site's HTML. Social bookmarking sites (example: Delicious.com) let users share websites they like with each other. Inbound Link - A link from one site into another.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    30 Brilliant Social Media Marketing Tips From 2011
    study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. Remember that Twitter , Facebook , or whatever platform you’re using isn’t the strategy; it’s a tool to distribute your message. This happens with startups a lot. Source: Mark Suster ).
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 30, 2011
    Social Snacking Feeds Online Community
    Looking outward and sharing small samples of activities and content via social channels can give a wider audience a taste of the community's thought leadership and tone, fueling additional chatter, traffic and audience awareness for direct and indirect business benefit. Consider an online community dedicated to serving a cause.
  • INSIGHTIQ BLOG  |  MONDAY, NOVEMBER 28, 2011
    10 Easy Ways to Get to Know Your Client
    1.      Friend the Company on Facebook. 5.      Bookmark their website and visit it regularly.    Register on the site (if available) and make notes on the customer experience as you navigate through the site. Get added to an internal seed or sample list if available for emails, SMS and direct mail. So g et engaged
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 26, 2011
    The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing
    Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself. Event-specific signage and an entire on-site team drove buzz and awareness. Larry’s reaction?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 4, 2011
    Why SEO Is The Key To Successful Marketing
    Credibility is often determine by the number of other people who link to you, the relative size and credibility of those sites and a whole bunch of search engine “secret sauce” that only the brilliant minds at Google and the other search engine giants know. Everyone uses a search engine! SEO stands for Search Engine Optimization.
  • B2B VOICES  |  MONDAY, OCTOBER 3, 2011
    Are You Ready for a Real-Time B2B World?
    And while companies like Twitter and Google (search only since Google+ brands pages have yet to officially launch) have been leading the way for B2B brands to look at and use real-time news and analysis, recent changes at Facebook are now under scrutiny by brands. Business Insider: What Facebook’s Changes mean for Brands.
  • NUSPARK  |  WEDNESDAY, SEPTEMBER 28, 2011
    Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently
    Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+  that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. just did this for the aforementioned, but many social media sites can be configured. Facebook and Twitter.   Google Chrome.  The easy ones. 
  • NUSPARK  |  WEDNESDAY, SEPTEMBER 28, 2011
    Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently
    Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+  that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. just did this for the aforementioned, but many social media sites can be configured. Facebook and Twitter.   Google Chrome.  The easy ones. 
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    How to Choose the Right Online Channels for Your Marketing
    The sample size was small, but some fascinating trends came to light: 51 percent of companies interviewed were using five or more channels. You start with a basic URL (for example, www.RobotsAreCool.com/ -- which sadly is not a real site). One is getting the word out through Facebook wall posts. Use UTM Tags in Your Campaigns.
  • PAUL GILLIN  |  FRIDAY, JULY 15, 2011
    Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies
    Here’s a sampling of what I’ve been talking about. The CMO Site likes to stir things up, so my posts there tend to be on the controversial side. The article notes that Epson reported that  revenue per visitor nearly doubled  after it started including customer reviews on its site. Love Your Critics.
  • HUBSPOT  |  MONDAY, JULY 11, 2011
    3 Awesome Emails to Increase Customer Retention
    The site enables you to set up alerts for products that frequently run out. Below is a view of the alert tool and sample email listing the products that Connie is about to run out of. That is the email you get that tells you that someone has tagged you and brings you back to Facebook.” New customers are exciting.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 6, 2011
    The Limitations of Facebook Insights For Websites
    Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this. Benefits of Facebook Insights For Websites. No, not at this point.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JULY 6, 2011
    Top 10 Social Media B2B Posts in First Half of 2011
    If you are a regular reader of this site, than most of these posts are familiar to you. If you are a new reader, below is a good sampling of the kinds of posts we publish. The most popular social network on this site, based on this list, is Facebook, followed by Twitter, then LinkedIn. B2B Facebook Landing Pages.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2011
    Research shows Facebook emotional boost is like marriage
    Among the many interesting findings, Pew reports that the social relationship “boost&# received by Facebook users is equivalent to about half the total support that the average American receives as a result of being married. The number using social networking sites has doubled since 2008 and has gotten older. Follow the money.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2011
    5 Event Planning Tips…Even If You’re Not An Event Planner
    You can search for venues all over the world and get info on the type and size of sites. Luckily, Best Events Catering have sample downloads for you. Facebook. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Relax. We’re here to help. Bring Up Budget.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2011
    46 Million Americans Check Social Media Sites Multiple Times Per Day [New Data]
    More than half of Americans ages 12+ have a profile on one or more social networking sites. Facebook now reaches the majority of Americans ages 12+. Facebook is driving the majority of social media adoption and usage in the United States. As marketers, we understand that social media use is growing, but by whom and how much?
  • HUBSPOT  |  MONDAY, MAY 16, 2011
    3 Inbound Marketing Lessons I Wish I'd Known @ Mint.com
    This guest blog post was written by Noah Kagan, Chief Sumo of web deals site AppSumo.com , a daily deals site for web entrepreneurs. He was formerly an early employee at both Facebook and Mint. may buy on your site but you can get up to 30% of people to get you an email. Here’s a sample one from Mint we used.
  • WRITING ON THE WEB  |  MONDAY, MAY 2, 2011
    4 Content Marketing Goals for a Coach Website
    think this site does a good job because it’s about the outcomes and benefits of coaching. So the video gives a sampling of what it’s like to see and hear him. To me, this coach site is just right – not too much information, it’s brief, clear and focused on outcomes. Share this on Facebook.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, APRIL 12, 2011
    How to Use Social Media to Get More Business
    It's all about using social media to: Gain more exposure;  Increase traffic to your site; Better engage customers and prospects; Get more business.   Click here to get a free sample class and  save 50% on registration (expires Thursday). Mari Smith,  co-author, Facebook Marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 11, 2011
    Searching For the Elusive Net New Name
    Similarly, if there are a handful of sites or online properties where your prospects are likely to hang out, running programs across several of these channels will likely yield some of the same people. But the sample you’re likely to reach is the same as the segment of your database you’re already successfully reaching – the active segment. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 21, 2011
    3 Ways to Influence the Quora Community
    Q&A sites, whether they be Quora, Focus, Namesake, ChaCha, Aardvark or good “old fashioned” LinkedIn Answers, are all the rage.  In fact,  Matt Creamer of  AdvertisingAge recently pointed out that Quora has received as much press in six months as Answers.com – the 18 th biggest site in the US – earned in six  years.  Facebook.
  • B2B IDEAS @ WORK  |  MONDAY, MARCH 7, 2011
    Do QR codes have a role in B2B marketing?
    We have found QR codes to be a powerful tool when linked to an informative video segment or a mobile site with a clear message and call-to-action. QR codes on business cards: This can be an electronic contact entry, directions to your location, a link to your blog, access to a video from you or your firm or direct access to your mobile site.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 3, 2011
    Is Your Social Media Strategy a Field of Dreams?
    Recently, I have seen a huge influx of companies getting into social media marketing; they setup up all their accounts on Facebook, Twitter, and Linked and just expect the leads to just come pouring in. So many times, I see companies jump on Twitter or Facebook, just to find no results/only to obtain no results. Step 1. Step 2. Step 3.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 1, 2011
    Does Groupon Work for Your Business?
    The attraction of huge numbers of customers from collective buying sites, such as Groupon , can be hard to resist for most small businesses. Depending on the cost of the voucher, it may not be a cost effective to use group buying sites like Groupon to generate sales. If we assume that Facebook charges you only $0.05 Clearly.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 23, 2011
    3 Ways Data’s Popularity Is Changing Business
    People are addicted to collecting badges and winning mayoral races through geosocial sites like Foursquare. And businesses are deploying their workforce to try and out-expert each other on Q&A sites like Focus and Quora. Nielsen ratings became a household name by sampling household television viewing. Facebook.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 14, 2011
    Business Blog Writing: Come on, light my fire!
    “ We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.&#. In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? Share this on Facebook.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 10, 2011
    2010 Highlights of the State of Social Media for Business
    About half of the companies in the sample have been using social media for only the past year, with nearly 20% starting in the past 13 to 18 months. Companies are focusing their energies on Facebook, Twitter, LinkedIn, YouTube and blogs. Over 33% of the businesses in the sample are not measuring return on investment at all. Among
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    Best Social Media Stats, Facts and Marketing Research of 2010
    The number of people who are visiting social media sites has increased by 24% over the last year. The average visitor spends 66% more time on these sites than they did a year ago. Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. Share this on Facebook.
  • HUBSPOT  |  THURSDAY, JANUARY 13, 2011
    How to Rock Your Facebook Fan Page with John Haydon [@InboundNow #3]
    John runs Inbound Zombie , a social media strategy firm, where he helps small businesses and nonprofits develop their social media strategy, specifically focusing on Facebook. Facebook Fan Page Strategy - the dos and don’ts, How to grow your Facebook Fan Page and most importantly why you should! Facebook Events.
  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    How to Be an Awesome Blog Commenter
    Online tools like blogs, Twitter and Facebook have made it easier for people to share with one another, but they don’t necessarily make the Web social. This post will discuss how to be a thoughtful and engaged commenter, whether you are active in the blogosphere or on LinkedIn, Twitter, Facebook and message boards.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    How to Become a Stellar Guest Blogger
    Actionable advice: Use the following search queries to make your search really relative: * “Submit a guest post” / “Submit post” / “Submit blog post” * “Submit an article” * “Suggest a guest post” * “Write for us” * “Become an author” * “Guest bloggers wanted” * “Contribute to our site” * “Become a contributor” / “Become guest writer” 3.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    Blog Marketing Tactics - 10 Tested, Proven Ideas
    Give your site a wide enough thesis you can explore content in various categories and pull in a mixed audience.   Connect with social web power users Having been blogging for a few years before starting this site and moderating web forums/boards since 2000, I was already well-networked prior to starting this blog.  Exactly. Well done.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 15, 2010
    The Mi6 Chart Toppers, November 2010
    You can view the entire charts library on my Posterous site, which is Chris’ Posterous site. Observation: There may be something to this however from a B2B perspective it’s difficult to know whether a Facebook fan is worth more or not. But, Facebook is the social media juggernaut and can’t be ignored.
  • INSIGHTIQ BLOG  |  WEDNESDAY, NOVEMBER 17, 2010
    Online Analytics in Action: Footprints in the dark
    Home Six Dimensions Services Blog Insight Clients About Search InsightIQ Blog Suggest a Blog Topic RSS/Blog Twitter Facebook Partners News Contact Careers Newsletter InsightIQ Blog Stay informed by reading current blog entries from our Quaero experts. Showing blogs: 1 – 25 of 256 Playing the Customer Card Jan 3 2011 OK, I admit it. The iPad.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 2, 2010
    Book Review: Social Media Marketing
    With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites. Share this on Facebook.
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 11, 2010
    Content Marketing Biases: Your Attitude Is Showing
    Take the Implicit Associations Test , the IAT, offered online for free by Harvard through a site called Project Implicit. Here are a few things they’ve discovered after hundreds of thousands of web visitors did their tests: Findings observed in seven years of operation of the Project Implicit web site. Share this on Facebook.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 6, 2010
    Savvy Speaks: Got a Newsletter? See How Yours Measures Up
    Keep articles short, and if necessary direct the reader to the main site for the rest of the article. Provide a sample of your newsletter on your registration page. Syndicate your email content via social channels like Facebook and Twitter (directing to a Web version of the newsletter). Make calls to action prominent (i.e.,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 4, 2010
    Study shows Twitter users are powerful consumers
    Key findings of the research include: – Twitter users are the most influential online consumers — 72 percent publish blog posts at least monthly, 70 percent comment on blogs, 61 percent write at least one product review monthly and 61 percent comment on news sites. Share this on Facebook. Tweet This! Post on Google Buzz.
  • LEAD VIEWS  |  TUESDAY, SEPTEMBER 21, 2010
    The Science of Getting ReTweeted
    He also collected a random sampling of over 10 million “regular” Tweets that may or may not be ReTweets. This is awesome, because this means that your Twitter network is willing to help you increase the traffic to your site, blog or any other page you are trying to promote. Don’t believe?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 15, 2010
    Electricians are SHOCKED! Limited Social Media Equals Unlimited.
    If you’re a contractor, take a look at his tips to help improve your site. Some people truly believe that for most local businesses engaging in Social Media ( e.g. Facebook, Twitter, LinkedIn, blogging, etc. Maybe Twitter, Facebook and LinkedIn aren’t for them, but these geo local sites are just what the doctor ordered.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 1, 2010
    Is Web Analytics Alone Enough to Understand Your Web Interactions?
    However, most web sites have a broader goal of attracting, keeping, and engaging a constituent base.  As part of that project we evaluated their web site interactions, but we also interviewed a sampling of their customers so we could understand the reasons behind the actions they were taking on the site.   page=aboutus.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 20, 2010
    5 Things Industrial Marketers Must Do to Attract Engineers and.
    Add a link that carries the part number to the shopping cart if you also have an online store or to the RFQ form on your site. Make sure your primary navigation and site pages conform to a familiar user interface. However, once they get to your site, engineers don’t want to read marketing fluff. Don’t! All Rights Reserved.
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