• HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Facebook, Sample] 8 Types of Content to Help Engage Prospective Students
    For students that are more serious about applying to your school and are looking for middle-of-the-funnel content, providing a sample or example course offering, segmented by area of study, is a great idea. Share local attractions, favorite restaurants of students, concert venues, libraries, and historical sites. 1) Career Guides.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Facebook, Sample] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Just look at the 3,000+ shares the following Facebook post earned:  . Studies have shown that sites ranked #1 on Google capture around 90% of all organic search traffic. Check out 15 Call to Action Samples for Rocking Blog Posts that Convert. 'Image source. No more mediocrity. Are you with me? Image source. Fact Check.
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Facebook, Sample] Is Free CRM Software Right for Your Business?
    ZohoCRM ’s free edition features customer account and contact management, lead and sales opportunity tracking, email templates and integration with Facebook, LinkedIn and Twitter. Integration Gmail, Yahoo, LinkedIn Google Apps, Evernote, Outlook, Facebook, Twitter LinkedIn, Facebook, Twitter. Sample Activity Set in Insightly.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Facebook, Sample] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    Editorial experts analyze vast sample files to assess the accuracy of different sources. 'A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. But it is now. When the rubber hits the road, it doesn’t matter how many leads you have.
  • WRITTENT  |  THURSDAY, MARCH 20, 2014
    [Facebook, Sample] How to Write a Blog Post in 30 Minutes
    You can get distracted by Facebook and fall into a black hole of unproductiveness. To learn more, check out 15 Call to Action Samples for Rocking Blog Posts that Convert. Using Creative Commons Search or a site like PhotoPin , source images for your content that enhance your overall message. 'Image credit: Flickr. Here we go!
  • BIZNOLOGY  |  TUESDAY, MARCH 4, 2014
    [Facebook, Sample] Blog your way into a book deal
    Step three is to start writing for sites that have bigger, stronger, and more influential readerships than your own blog does. Consider every piece you pen to be the equivalent of the writing sample you’d need to write or submit for the job of your dreams. Do I have a recent example of this happening in the wild?
  • HINGE MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Facebook, Sample] New Research Points the Way to Success in Your Content Marketing Strategy
    While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. In order of most common usage, the top seven sites were: LinkedIn.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Facebook, Sample] 8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)
    'Author: Bill Faeth If you’re savvy about marketing on social , your business probably has a Facebook account. One of the most crucial elements of a business’s Facebook page is the cover photo. Facebook is about making connections and showing off your fun side, but it’s also a place to establish your brand. Wrong.
  • HUBSPOT  |  MONDAY, FEBRUARY 3, 2014
    [Facebook, Sample] How to Use Psychographics in Your Marketing: A Beginner's Guide
    Picture this: You’re running specials every week on Facebook, discounting your three-day, in-house nutritional counseling program more than you can afford. Want a larger sampling? Look at your existing site content and previous special offers. To read more content like this, subscribe to the Inbound Insiders section.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Facebook, Sample] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
    StayClassy sampled 50,000 of their online fundraisers and found fundraisers who are 40 years of age or older raise more on average than fundraisers between 20 and 40 years old. However, it''s still ideal to focus on having forms on your site, to reach as wide an audience as possible. 13) " Our constituents aren''t on Facebook.".
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Facebook, Sample] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    The insightful and prolific Heidi Cohen collects 101 top social media tips and tactics in this bookmark-worthy tip sheet, from knowing your target audience and their hot buttons and writing regular features responding to your audience’s needs to answering questions on forums and sites like Quora, and incorporating social media calls to action.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Facebook, Sample] A Year in Review: The Biggest Social Media Updates of 2013
    Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search. Ebooks?
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Facebook, Sample] The Essential Best Practices to Successfully Prospect Inbound Leads
    It''s also important to know what content they engaged with on your site, what pages on the site they view, and if they checked out content and pricing information. Here''s what a sample engagement strategy may look like. saw you downloaded HubSpot’s “ How to Master Facebook Marketing " ebook. Another cold call ? Product?
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 17, 2013
    [Facebook, Sample] Hire the Right Journalist for Your Content Marketing Team
    Tests may or may not be paid, and may be conducted on- or off-site. → Ask for writing samples. Past performance is important, and writing samples can showcase not only a candidate’s best work, but their versatility. → Identify how much writing samples have been edited. Here’s what I found out.
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 17, 2013
    [Facebook, Sample] Hire the Right Journalist for Your Content Marketing Team
    Tests may or may not be paid, and may be conducted on- or off-site. → Ask for writing samples. Past performance is important, and writing samples can showcase not only a candidate’s best work, but their versatility. → Identify how much writing samples have been edited. Here’s what I found out.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Facebook, Sample] REPORTS: LinkedIn is the Most Effective B2B Social Network
    On average, social media drove 5% of traffic to all B2B sites, however, it drove 17% of traffic to blogs and only 1.1% When they looked at the traffic by site, 90% of the social traffic was driven by the big three networks, with half of it coming from LinkedIn. LinkedIn Drives More Traffic. of traffic to commercial B2B websites.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 29, 2013
    [Facebook, Sample] For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await
    These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. LinkedIn, Facebook, and Twitter are all making positive strides in providing marketers information on activity performance (interactions, clicks, impressions, etc).
  • WEBBIQUITY  |  TUESDAY, AUGUST 27, 2013
    [Facebook, Sample] What are the Best Social Networks for B2B Marketing? (Research)
    According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The figures here are based on a small, but presumably representative sample of 10 B2B technology websites. Smaller social networks and content curation sites like Scoop.it
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 26, 2013
    [Facebook, Sample] Keep your bet on Facebook’s dominance … for now
    common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.” The high stakes of managing self-presentation on the site. Stay tuned.
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 8, 2013
    [Facebook, Sample] 7 Ways B2B Marketers Can Maximize the Impact of Native Advertising Campaigns
    Examples include advertorials, Promoted Tweets and Facebook Sponsored Stories. sample Adobe Sponsored Post on LinkedIn. With three million company pages and a rich sampling of business professionals among its 225 million-plus members, LinkedIn is a great option for B2B companies looking to test out native advertising.
  • LOOPFUSE  |  WEDNESDAY, AUGUST 7, 2013
    [Facebook, Sample] A Marketing Plan for Any Business
    There are lots of sample marketing plans and even a good marketing plan template can be found floating around out there but we thought we’d share what we believe are the most important pieces with a bit of commentary about each section. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here.
  • INTEGRATED B2B  |  THURSDAY, AUGUST 1, 2013
    [Facebook, Sample] How to gain the leadership experience employers want
    Most application processes still rely on the traditional cover letter and resume with transcripts, though often this is presented via an online application site. Carefully  brand yourself  as an up and coming leader in your field within social media sites, such as  Twitter ,  Facebook , and  LinkedIn. Leadership Defined.
  • SAZBEAN  |  TUESDAY, JULY 23, 2013
    [Facebook, Sample] Increase Engagement of Facebook Posts with Photos
    '(Photo credit: epSos.de) It may not be much of a surprise, but people are more likely to engage with Facebook posts that include a photo. Brands are starting to use photos in interesting ways, as shown by the proliferation of brands on photo-sharing sites like Instagram. News & Notes
  • VOLACCI  |  MONDAY, JUNE 10, 2013
    [Facebook, Sample] How to Distribute Your Content (The Right Way!)
    If you''re in a B2C environment, Facebook is likely another good option for you. In this sample, I''ve tagged the three most important words in the post: Drupal, SEO, and Google. On Facebook, post the article on your company''s fan page, if nothing else. 'At Volacci, we pride ourselves on our processes. Congratulations!
  • MARKETING ACTION  |  FRIDAY, JUNE 7, 2013
    [Facebook, Sample] Social Media Marketing Laws, Part 2
    Try having the prize be a sample of your company’s product, so that when someone wins, they can try the product and advocate it to others. It’s especially easy to use Facebook for this purpose – sales and/or IT professionals can monitor pages and respond immediately to those who post questions and concerns. You’re welcome. Probably.).
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Facebook, Sample] How to Write the Worst Guest Blogging Pitch of All Time [Template]
    Something like: "Guest Post: 20 Tips to Increase Your Facebook Page Reach." Many blogs will tell you on their guest blogging page exactly who to contact (to find out if they have one, try doing a Google site search for something like "guest blogging, company"). Instead : Your pitch is a writing sample in and of itself. Ready?
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Facebook, Sample] How to Get Your Executive Team Active in Social Media
    You may want to check out LinkedIn first to see who’s active already, since executives prefer LinkedIn to any other social site. Asking an executive who isn’t that familiar with Twitter or Facebook to jump right in isn’t going to work. Maybe you come to the table with some sample content they could share or people to follow.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 10, 2013
    [Facebook, Sample] Do You Know Your Target Market? How to Find Out…
    Google Analytics provides a depth of knowledge about who’s visiting your website, how they got there (by keyword, referring site, etc), how much time they spend and so much more. Facebook Insights - If you’ve got a Facebook Page for your business and it has over 30 Likes, you can access Facebook Insights.
  • WRITTENT  |  SUNDAY, MAY 5, 2013
    [Facebook, Sample] An Exhaustive Guide to Exceptional Guest Blogging
    Here are some more specifics for finding the right sites: 1. Find Sites in Your Niche. Use blog comments, subscribers, and Facebook and Twitter engagement as a barometer. If no rules are stated on the site, it isn’t necessarily a red flag, but it can indicate they’re less-picky about posts. Or can it? SEO leads have a 14.6%
  • NUSPARK  |  SUNDAY, MAY 5, 2013
    [Facebook, Sample] 7 Recent or Unique Google Adwords features you should be utilizing today.
    'When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions?  Subscribe.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, MAY 2, 2013
    [Facebook, Sample] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. What if we contact these customers through our Facebook page rather than an email blast that drives them to our website? sample or control group. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Market.
  • BRN.SK  |  MONDAY, APRIL 15, 2013
    [Facebook, Sample] Tips for Scripts: 4 Scriptwriting Ideas for Online Video Marketing
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Entire Site. Of course, not every type of video will fit neatly into the sample outline I posted above. Site Map. Ideas Blog. Search. SEE A DEMO TRY IT FOR FREE. April 15, 2013 10:37 AM. Tweet. Start with an outline.
  • SYNECORE  |  THURSDAY, MARCH 28, 2013
    [Facebook, Sample] 5 Ways to Optimize Your Business for Local Search
    The study, which sampled 3,000 US adults who use smartphones to search for local businesses, found that the total number of U.S. Portal Sites: Make sure your company has submitted an accurate website sitemap to the major search engines, Google and Bing (Bing covers Yahoo). The numbers don’t lie. to 918.5 million units. million to 113.1
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Facebook, Sample] 26 Outstanding LinkedIn Tips and Tactics
    Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 13, 2013
    [Facebook, Sample] Small Business Content Marketing: When to Hire A Freelance Writer?
    And if current and prospective customers come to your site and find copy that’s poorly written and/or filled with spelling or grammar errors, that inattention to detail might well cost you their business. Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.”
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 5, 2013
    [Facebook, Sample] Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it
    LinkedIn is the channel most used by b2b marketers, according to BtoB’s study, with 80% engaged in the professional profile site. Here, LinkedIn (34%) bested Facebook (19%) by far, with blogging (17%), Twitter (12%), customer communities (10%) and YouTube (5%) following. Technology companies comprised 30% of the sample.
  • CONFLUENT FORMS  |  FRIDAY, MARCH 1, 2013
    [Facebook, Sample] Search Engine (Optimization) or the User Experience?
    These days, when talking about your website, it is imperative that you factor in search engines and search engine optimization (SEO) into your site. How your site places in search engines is a critical factor in driving traffic to your site, and thusly the success of your site. However. So what do you think?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 1, 2013
    [Facebook, Sample] Quantifying the Value of Social Media Engagement in B2B Marketing
    the most common social media sites. like Twitter and Facebook are low on. sites are just a random smattering. frequently use social media sites like. LinkedIn, Twitter, and Facebook to share. media site. Figure 3: Sample Social Media MPS Dashboard Dissecting the dashboard Column A: In this example, a weight.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 24, 2013
    [Facebook, Sample] It’s Time to Audit Your Website’s Social Functionality (Checklist)
    by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook.  Because of this, I decided that I wanted to beef-up the feeds I was seeing from brands I liked on both of these sites. I Facebook Share: ? Facebook Page: ? Simple plan, right? Wrong! What do I suggest to fix this?
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Facebook, Sample] A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
    So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. or "Click now for free samples!" After someone clicks on your ad and lands on your site's web page, put the content you are offering behind a form. Step 1: Create a New Ad Campaign.
  • MARKETING ACTION  |  FRIDAY, JANUARY 18, 2013
    [Facebook, Sample] “Send More Email” Top Recommendation for 2013
    Read the whole post, or sample our take on these bits of wisdom: 1. Add two pages of fresh content to your site per week. This is another strong SEO tactic; your goal here is to get more links to your site. Make your Facebook page worth reading. Send more marketing emails. Two thumbs up. Create and distribute content.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 18, 2013
    [Facebook, Sample] What Web Analytics Don’t Tell You
    Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love? Page Depth. Repeat Visitors.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Facebook, Sample] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    What's better than a blogger for a dog supply-selling ecommerce site? blogger with four poodles at a dog supply-selling ecommerce site! Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Content samples that demonstrate writing skills. Definitely! Maybe not.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JANUARY 3, 2013
    [Facebook, Sample] 19 Things We Can Learn From Numerous Heatmap Tests
    Whereas when you use an eyetracking heatmap, you are using a sample group of people who are often taken out of their normal environment, so it may generate distorted results. This study concluded, that on two sites where the users had a specific task in their mind, the main banners were completely ignored – also the animated version.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [Facebook, Sample] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    RebelMouse creates your social front page, building a dynamic site around what you share. hooked up my Facebook and Linkedin accounts and every time any of my connections gets covered in the news, I get notified. Check out the new social apps launched in 2012 that the industry is toasting! RebelMouse https://www.rebelmouse.com.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 26, 2012
    [Facebook, Sample] 6 Email Tests That Matter More Than Your Subject Line
    For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. An image of the ebook cover, a sample page of the ebook so people can see what's inside, or a preview of the first few pages? Recency or Level of Engagement: Did this subscriber come to your site recently, or has it been a few months?
  • SYNECORE  |  MONDAY, DECEMBER 17, 2012
    [Facebook, Sample] 4 Steps to Establish a Seamless Online Presence
    Offer a simple site structure and layout. Share testimonials, case studies, and/or samples of your work. Pick 2-4 of the most relevant networks for your brand focus (probably some combo of Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram). You can do this by building a responsive website, mobile site or app.
  • CRIMSON MARKETING  |  THURSDAY, DECEMBER 13, 2012
    [Facebook, Sample] 100 Fascinating Social Media Statistics and Figures From 2012
    Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. Facebook monthly active users now total nearly 850 million  . 625,000 new users on Google+ every day. 56 percent of customer tweets to companies are being ignored. Check out all 100 facinating statistics here.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, DECEMBER 13, 2012
    [Facebook, Sample] 100 Fascinating Social Media Statistics and Figures From 2012
    Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. Facebook monthly active users now total nearly 850 million  . 625,000 new users on Google+ every day. 56 percent of customer tweets to companies are being ignored. Check out all 100 facinating statistics here.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 5, 2012
    [Facebook, Sample] 13 Free Design Tools for Visual Marketers on a Budget
    Warning: You could get lost browsing this site for hours; there are lots of food, puppy, and kitten pictures. P.S. Design-Seeds just happens to be one of those sites doing it right on Pinterest , too, driving traffic through everyday fashion and household items that match each picture’s palette. pretty cover sure doesn’t hurt. Web 2.0
  • HUBSPOT  |  FRIDAY, NOVEMBER 30, 2012
    [Facebook, Sample] 13 Hilarious Examples of Truly Awful Stock Photography
    The more visual nature of Facebook after the release of Timeline. That's what sometimes happens when a marketer hops onto a stock photography site for homepage photography, slide deck backgrounds, blog post images, and the like. Most marketers are pretty convinced of the importance of using visuals in their marketing. Think about it.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 26, 2012
    [Facebook, Sample] Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature
    Lure your readers back to your Facebook Page with new content curation features from Post Planner. When I present on Facebook as part of my social media workshops , I introduce a number of Facebook tools for business that I would divide into the following categories: Application platforms (for Facebook contests , etc.).
  • HUBSPOT  |  FRIDAY, NOVEMBER 16, 2012
    [Facebook, Sample] 4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
    Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. How the Facebook Ad Platform Differs. different.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Facebook, Sample] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Sample lists can include high-score leads in a particular region who visited your website in the last seven days; or contacts in active opportunities who registered for an upcoming webinar; or prospects who received an email offer and did not click through but visited your website anyways. On the face of it, this is not a surprising question.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 9, 2012
    [Facebook, Sample] Five Digital Media Marketing Lessons in Sandy’s Eye
    Interestingly, even the folks I know who rarely use social media were relying heavily on Facebook and Twitter for updates. One Facebook friend said it best (full disclosure, she works for a major media organization): Someone actually said “no information is better than misinformation.” ” Really? Just saying. Alert.
  • NUSPARK  |  SATURDAY, OCTOBER 13, 2012
    [Facebook, Sample] A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges
    With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read.  Advertisers can take factors such as site, placement, price, and user data into account when bidding on each impression. FACEBOOK EXCHANGE.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, SEPTEMBER 30, 2012
    [Facebook, Sample] Content Marketing: Slow, steady pays off for manufacturer
    Always ask for samples,” she advises. Content Marketing: Mindjet’s infographic strategy boosts blog traffic 420%, Facebook views 313.4%. Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More. As a result, he fears marketers are sacrificing quantity for quality. lesson on pacing yourself.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 24, 2012
    [Facebook, Sample] Small Email Marketing Changes = Big Results
    Social Sharing Icons - Social sharing icons in your email/newsletter allow readers to share your message/content with their social networks on Facebook, Twitter and LinkedIn. If you have a Facebook page, Twitter handle or your biz is on Pinterest, include them in your emails. To learn more about alt text check out this post.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Facebook, Sample] A Social Media Measurement Dashboard; One Approach
    This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Facebook. Likewise on Facebook, audiences can comment, like, and share of course, but it’s ideal that you participate in the conversation as well on your business page. .
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 9, 2012
    [Facebook, Sample] Social Media Policy for Employers: 6 Additional Key Policies To Update
    Additionally, someone in your company has read the National Labor Relations Board’s (NLRB) third, and most recent, guidance memorandum on social media , and has reviewed the sample social policy it provided.  Are all of your companies policies as up to date as your social media policy? First, the good news:  Congratulations! 
  • HUBSPOT  |  TUESDAY, AUGUST 7, 2012
    [Facebook, Sample] 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
    You should also remember that you can embed your slideshows (like you can with a video), and have a single presentation featured on multiple sites. Just be sure to make the call-to-action clickable in your actual presentation; it's essential for lead generation, especially when your slideshow gets embedded on another site.
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Facebook, Sample] The Social Media Publishing Schedule Every Marketer Needs [Template]
    And then Facebook. it's not in panic mode looking for something to push out to our Facebook fans -- we already took care of that last Friday before we left. This section will walk you through how to fill out each of the four tabs you see in this template -- the updates for Twitter, Facebook, LinkedIn, and Google+. meeting?
  • ENGAGE  |  TUESDAY, JULY 24, 2012
    [Facebook, Sample] 15 Twitter Hashtags For Content Junkies
    And since here at Engage we’re all about content, I’d like to share 15 of the most-used content hashtags that you should bookmark, follow, tweet, and use to connect with other content savvy minds – each with a sample Tweet to give you a taste of what you’ll find: 1.  Tips for keeping your Web site’s content relevant ow.ly/cnHFY
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Facebook, Sample] Social Media, Conflicting Data, and the Search for Truth
    After just two months, there was an indeed a tick up in traffic to the site and the SEO company was using this data point to claim victory and justify a second phase of the program that would run my customer upwards of $10,000 a month. A few months ago, I hired an SEO company to do some work on behalf one of my clients. This is irresponsible.
  • HUBSPOT  |  SUNDAY, JULY 15, 2012
    [Facebook, Sample] Twitter's New Search Features, And Other Marketing Stories of the Week
    They're really working hard to catch up to Facebook in terms of their frequent updates. Facebook Groups Start Showing Exactly Who Saw Each Post, From TechCrunch. I'm seriously considering making "So what did Facebook do this week?" This feature will be rolling out to every Facebook user, not just group administrators.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Facebook, Sample] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    You know, the thing you see on Twitter and Facebook, those other social networks ;-) You can comment and like other people's check-ins, and your pictures appear more prominently than before. Things You Might Have Missed on Facebook. There is a lot of mystery behind the Facebook newsfeed. Things You Might Have Missed on Twitter.
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Facebook, Sample] 7 Expert Email Marketing Tips You're Probably Missing Out On
    Here’s a quick guide for how to create social media sharing links in your emails (or on your site for that matter). For Facebook: [link] [link]. Choose a List Segment: Think of this as your sample size. Create and Schedule Your Test Emails: Create a handful of test emails to rotate through the list sample.
  • DIGITAL VOICES  |  MONDAY, MAY 21, 2012
    [Facebook, Sample] Driving Social Engagement (Part 4) - Using Twitter effectively in your social media marketing
    Roughly 56% of those who follow a brand on Twitter indicate that they are "more likely" to make a purchase of that brand's product compared to 47% for those who "like" a brand on Facebook. Time On Site: 11:50 Minutes Per Visit. This button enables site visitors to easily share content (e.g. Is Twitter right.
  • BIZNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Facebook, Sample] Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
    This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. The only problem with this site is that I can get completely distracted by it for hours. These are just a sampling of questions. Photo credit: Wikipedia. That’s a great starting point. Pew Research Center.
  • HUBSPOT  |  THURSDAY, MAY 3, 2012
    [Facebook, Sample] How to Leverage Thank-You Page Real Estate for Better Marketing
    You know, those buttons you see to the left of this blog post that let you tweet, +1, LinkedIn share, Facebook like, and even sometimes pin our content. You want your visitor to continue exploring the content on your site! that moment after a lead converts , and you say "thank you.". You do say thank you, right? 7) Conduct a Survey.
  • HUBSPOT  |  THURSDAY, MAY 3, 2012
    [Facebook, Sample] How to Recruit & Evaluate Rockstar Marketing Interns
    External job and intern sites - Students are using sites like Internships.com, SimplyHired.com, and Craigslist.org to find internships in their area. Your company should be visible on at least one of these sites, if not all. Questions to Ask: 1) Please send me 3-5 writing samples before our interview.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 2, 2012
    [Facebook, Sample] How to Buy a Higher Klout Score and Increase Your Social Media Influence
    If you’ve been exposed to social media marketing, you probably already know that you can buy Facebook Fans & Twitter Followers , but can a higher Klout Score of Social Media Influence be bought as well? Step 1: Register on Klout.com Klout requires you to register by connecting either your Twitter or Facebook page. Thanks!
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 27, 2012
    [Facebook, Sample] Is LinkedIn Really a Social Network?
    But even with the definition fitting the general LinkedIn makeup, would you really put it in the social ranks of Facebook and Twitter? Most people automatically do when explaining what social networks they’re on, but if we take a look at their actual use of the site, they hardly use it in a truly social way. 150 million users.
  • HUBSPOT  |  FRIDAY, APRIL 13, 2012
    [Facebook, Sample] An Uncomplicated Approach to Conducting Solid Market Research
    That means we can all conduct market research for less money, across a larger sample size, and with less time investment. Couple that with Twitter's list functionality, Google+ Circles, and Facebook lists, and you've got the ability to get your questions out to the exact audience you're targeting for information. do it. per response.).
  • WEBBIQUITY  |  WEDNESDAY, APRIL 11, 2012
    [Facebook, Sample] Riding the Social Media Struggle Bus? You’re Not Alone
    This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. All of the companies can be found on Facebook, but only three have complete or professionally designed pages. Image credit: The Far Side. Three of the companies aren’t on Twitter.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 10, 2012
    [Facebook, Sample] What Are You Using to Help Identify Topics for Writing Your Blog?
    Here’s a sampling of what Google Reader will help you do: Stay up to date with the very latest materials. Comb quickly through online resources from hundreds of source sites in a single place. Easily share your reading to your followers in Google+, Facebook, LinkedIn, Twitter and Pinterest. Creating content is difficult.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 23, 2012
    [Facebook, Sample] How Does a Business Generate Traffic from Social Media?
    Some companies use social enticements such as samples and discounts to encourage following, others create competitions. Look at your existing customer base and see if you can entice them into joining you on Twitter or Facebook. Websites live and die by the amount of traffic that they get. Until now. Sound interesting? Perhaps it is.
  • JUNTA 42  |  FRIDAY, MARCH 23, 2012
    [Facebook, Sample] Etch A Sketch Wins, Then Loses with Social Media
    couldn’t find any article or post from the company directly about the happenings, except for a small formal statement on their Facebook page. Possibly samples of the candidates as an Etch a Sketch in multiple posts. First off, I couldn’t access the Flash only Etch a Sketch site on my iPad, so off to the PC.
  • HUBSPOT  |  THURSDAY, MARCH 15, 2012
    [Facebook, Sample] A Marketer's Guide to Accumulating Awesome Online Reviews
    It makes sense -- the bigger the sample size, the more legitimate the results, right? Before we get into the creative ways to generate reviews, you must start with the basics -- setting up your presence on external review sites and social media. Grab hold of your presence on external review sites like Yelp! Survey says: Very!
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Facebook, Sample] What Marketers Should (And Shouldn't) Tweet [Research]
    Take a look at this sample Twitter conversation, for example. You can use your own content, or content from another site. Facebook's new "Reach Generator" guarantees that 75% of your fans will see your brand's content each month! The study surveyed 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Hi @PersonB!
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Facebook, Sample] Deconstructing the Qualities of High Quality SEO Links
    An outbound link is a link from your website to another site. But regardless of whether Google truly incorporates this factor into its algorithm, outbound links do help Google crawlers discern what the site to which you're linking is about. Also known as the Holy Grail*, an inbound link is a link coming from another site to your own.
  • HUBSPOT  |  THURSDAY, MARCH 1, 2012
    [Facebook, Sample] How to Conduct Competitive Analysis to Step Up Your Content Strategy
    When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Begin by performing a website audit of your competitors with the aim of determining where content is housed on their site.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2012
    [Facebook, Sample] How to Tackle Real-Life Social Media Customer Service Obstacles
    ASOS also has a similar division set up on Facebook , with one page dedicated to customer service, and the other to marketing messaging. As such, they will likely post complaints on your Facebook page or tweet their problems at you from time to time. Obstacle 1: Mixing Customer Service Messages and Marketing Messages. think not.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 28, 2012
    [Facebook, Sample] Getting Started with Pinterest
    As a testament to its success, the estimated unique visitors to the site  increased by 429 percent  from September to December of 2011. To It’s also quite popular with women, who make up  58 percent of the traffic  into the site. In fact, one Pinterest infographic puts the Facebook Fans for Pinterest at 97% female. Lots of them.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Facebook, Sample] 9 Ways to Make Your Marketing Analytics Actionable
    Decide Which Social Media Sites to Spend Your Time On. With so many social media sites at your disposal, it can be hard to prioritize how much time you should be spending on each one. Look at your traffic sources granularly to see how much traffic and how many leads each social media site is referring to your website.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2012
    [Facebook, Sample] Go On Get Your Blog On: How to Empower Employees as Blogging Champions
    Referencing Ann Handley’s Content Rules  sample blog template , we found this to be a fantastic tool in eliminating barriers that employees might have to writing a post. Engaging in Facebook and Twitter conversations. Our policy clearly outlines the types of activities allowed and defines appropriate behavior.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 31, 2012
    [Facebook, Sample] The Top 20 Twitter Clients being Used in 2012
    am assuming that Cibo pulled in this data directly from the Twitter API, so I believe these results are a good enough sampling to be pretty indicative as to the top 20 Twitter clients being used in 2012. Facebook  features the ability to sync one’s Twitter account to his or her Facebook page. SproutSocial. Thanks! Echofon.
  • JUNTA 42  |  THURSDAY, JANUARY 26, 2012
    [Facebook, Sample] McDonald’s Social Media Goes Wrong? Not a Chance
    Just type in McDonald’s Horror Stories into Google to see a sampling. million Facebook fans). Reminds me of how Wal-Mart took it nice and slow and made some mis-steps before getting into the online retailing game (btw, for Black Friday in 2011, Wal-Mart was the second most visited site behind Amazon.com). Good for Rick.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 24, 2012
    [Facebook, Sample] The B2B Social Media Book Launches
    That was the publication date of our book, The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More. We started this site to help educate B2B marketers and communicators about the power of social media. It turned out to be a soft launch. a2k7d ! b2bsm.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 14, 2012
    [Facebook, Sample] 6 Tips For Building a High Quality Blog Following
    The beauty sample delivery service – and its blog – exploded in popularity. At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. That’s one of the reasons many niche media sites are growing while mainstream publications bleed readers. Turn Existing Customers Into Readers.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2012
    [Facebook, Sample] The Ultimate Guide to Marketing With Facebook's Social Plugins
    Facebook's social what? In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. Facebook currently boasts 11 of these Social Plugins. It's Facebook's official "share" button for the web. Like Box.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Facebook, Sample] Heatmaps Reveal Where People Look on Social Media Sites [Research]
    Mashable commissioned EyeTrackShop, a startup that performs heatmap studies for marketers, to see where people look on popular social media sites. You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn. Facebook.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Facebook, Sample] 40 Essential SEO Terms Marketers Should Know [Glossary]
    Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. ALT Text/Tag or Attribute - A description of an image in your site's HTML. Social bookmarking sites (example: Delicious.com) let users share websites they like with each other. Inbound Link - A link from one site into another.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Facebook, Sample] 30 Brilliant Social Media Marketing Tips From 2011
    study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. Remember that Twitter , Facebook , or whatever platform you’re using isn’t the strategy; it’s a tool to distribute your message. This happens with startups a lot. Source: Mark Suster ).
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 8, 2011
    [Facebook, Sample] 4 Fresh Reasons Why Social Media is the New Farmer’s Market
    Obviously you need to figure out which platform is appropriate for you, but there is a social networking site out there where your target customer lurks.  Chances are that platform will be Facebook, but depending on your product you might have better luck concentrating on LinkedIn. It’s often where your customer is at.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 8, 2011
    [Facebook, Sample] 4 Fresh Reasons Why Social Media is the New Farmer’s Market
    Obviously you need to figure out which platform is appropriate for you, but there is a social networking site out there where your target customer lurks.  Chances are that platform will be Facebook, but depending on your product you might have better luck concentrating on LinkedIn. It’s often where your customer is at.
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Facebook, Sample] Social Snacking Feeds Online Community
    Looking outward and sharing small samples of activities and content via social channels can give a wider audience a taste of the community's thought leadership and tone, fueling additional chatter, traffic and audience awareness for direct and indirect business benefit. Consider an online community dedicated to serving a cause.
  • INSIGHTIQ BLOG  |  MONDAY, NOVEMBER 28, 2011
    [Facebook, Sample] 10 Easy Ways to Get to Know Your Client
    1.      Friend the Company on Facebook. 5.      Bookmark their website and visit it regularly.    Register on the site (if available) and make notes on the customer experience as you navigate through the site. Get added to an internal seed or sample list if available for emails, SMS and direct mail. So g et engaged
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 26, 2011
    [Facebook, Sample] The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing
    Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself. Event-specific signage and an entire on-site team drove buzz and awareness. Larry’s reaction?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 4, 2011
    [Facebook, Sample] Why SEO Is The Key To Successful Marketing
    Credibility is often determine by the number of other people who link to you, the relative size and credibility of those sites and a whole bunch of search engine “secret sauce” that only the brilliant minds at Google and the other search engine giants know. Everyone uses a search engine! SEO stands for Search Engine Optimization.
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