CONTENTLY B2B WHITE PAPERS | FRIDAY, MAY 20, 2016
[Facebook, Sample] Content Methodology: A Best Practices Report
Journey site. improvements.”2 For a set of sample goals, content objectives, and KPIs, see the chart to the right3: 2 From Altimeter Group’s “A Culture of Content” report, by. popular sites and properties to where consumers. from sites like Alexa, SimilarWeb, and Compete. See a sample template below: Category % of.
WEBBIQUITY | TUESDAY, MAY 17, 2016
[Facebook, Sample] The 14 Best Content Planning and Research Tools
Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute.
BUZZSUMO | WEDNESDAY, MAY 4, 2016
[Facebook, Sample] 10 Ways to Boost Your B2B Content Shares
Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. Our core findings from analyzing 100 popular B2B sites are as follows: The median shares for 5 of the top 5 B2B content publishers is 803.
HUBSPOT | TUESDAY, MAY 3, 2016
[Facebook, Sample] Digital Does Not Mean "Just Build a Website"
Without responsive design, you’ll likely have a large difference in bounce rate (the percentage of visitors who navigate away from your site after viewing only one page) between your desktop and mobile products. On this theme, Amazon found increased revenue of 1% for every 100 milliseconds improvement to their site speed. Media
KAPOST | WEDNESDAY, APRIL 20, 2016
[Facebook, Sample] Want to Generate More Leads? Try These 6 Tips
Both Twitter and Facebook now have ad campaigns specifically designed to help you acquire leads. Ideally, your guest bloggers’ followers will visit your site to hear from their favorite thought leaders and see how your company is connected to them. No—that’s the job of the business development team. Develop Gated Content. go crazy!
NUSPARK | WEDNESDAY, MARCH 30, 2016
[Facebook, Sample] Geofencing? And other ways to target ads to trade show attendees without being there.
If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. This is mobile retargeting at its finest; except instead of site retargeting, we are “location” retargeting. Here’s a sample promoted tweet we used recently; sending this out to a marketing conference.
HUBSPOT | WEDNESDAY, MARCH 23, 2016
[Facebook, Sample] How Publishers Can Use Digital to Push Print Sales
Administer a website-wide sample survey to ask readers what types of products or premium content that they would like to purchase. Build a product as an experiment and see how it performs as a one-off by running Facebook experiments and promoting it site-wide. Use Online Data to Come Up With Print Product Ideas. The good news?
HUBSPOT | WEDNESDAY, FEBRUARY 10, 2016
[Facebook, Sample] Leveraging Alumni to Help Drive Inquiries and Applications
They're valuable for those prospects such activities do reach, but that's a small sample compared to the broader audience of potential students out there. Run campaigns encouraging alums to post content on your social media sites. Nearly 80% of alumni feel positively about their alma maters. Are you using this fully to your advantage?
CHIEFMARTECH | TUESDAY, FEBRUARY 9, 2016
[Facebook, Sample] What to expect when you’re expecting #MarTech next month
If you haven’t registered yet, our “beta” rate discount — which is $350 off the on-site ticket price — expires this Saturday. The thumbnail graphic of logos shown here offers a taste of the diverse ecosystem of marketing technology innovators who will be on site to meet and engage with you. Siri anyone? And all that?
ACT-ON | MONDAY, JANUARY 18, 2016
[Facebook, Sample] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
Mobile Marketing (mobile advertising, site development and apps) – Today’s buyers are BUSY. If you’ve ever tried to view a non-optimized website on a mobile phone screen, you probably didn’t spend much time on that site. There are lots of sample agreements and contracts available online. Others are using all of them.
HUBSPOT | MONDAY, JANUARY 11, 2016
[Facebook, Sample] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. Facebook's best estimation for what you actually want to see on your feed. Ironically, they're using Facebook to do it.
MODERN B2B MARKETING | TUESDAY, JANUARY 5, 2016
[Facebook, Sample] The Keys to a Five Star Review Program
Today, we have peer review sites like Yelp, Angie’s List, and TripAdvisor that help us make more informed decisions based off the available information of other people’s experiences. For each shipment, you received a box with samples of five different products; then, Birchbox prompts you to write a review for each product.
CHIEFMARTECH | FRIDAY, OCTOBER 23, 2015
[Facebook, Sample] Here’s just a taste of what transpired at MarTech Europe this week
If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing.
HUBSPOT | WEDNESDAY, SEPTEMBER 16, 2015
[Facebook, Sample] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest). I've always had a love affair going on with data. The number of words in the title.
MARKETING ACTION | TUESDAY, SEPTEMBER 8, 2015
[Facebook, Sample] Agencies: How to Build an Email Campaign – When Your Client Has No List
Some sites allow a reader to browse an article, but when it’s time to hit “next page”, they consider it fair to ask for a little information in exchange for additional helpful content. Sample Content. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential. Purchasing Lists. Daily?
HUBSPOT | TUESDAY, JULY 21, 2015
[Facebook, Sample] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. A few of them like it so much they provide their name and email address so they can continue using it.
CMO ESSENTIALS | FRIDAY, JULY 17, 2015
[Facebook, Sample] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
Don’t laugh. I have seen time and time again, for example, marketers who are targeting vice presidents of manufacturing, expend significant resources on Facebook to reach these leaders when the research indicates that this persona is not active on this channel. Sometimes this is the case, but not always. Take advantage by tapping in.
MARKETING ACTION | TUESDAY, JUNE 9, 2015
[Facebook, Sample] How to Use Surveys to Create Better Content
Here are a few sample questions a survey could answer that analytics data can’t: Would you like more beginner, intermediate, or advanced content? Use a poll on your site. Run a Facebook contest that gets people to give you their most pressing question about your topic. What to do if your survey sample size is low.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JUNE 4, 2015
[Facebook, Sample] The new guide to minimizing legal risks in Social Media Marketing
Rather than copy/paste someone else’s article or upload their photo or video on your own site, link to their work from your site. Run contests instead of giveaways, and avoid illegal lotteries. I’ve written in detail about contests and giveaways on this site and on KerryGorgone.com , but I’ll give you the short version here.
MARKETING ACTION | THURSDAY, MAY 28, 2015
[Facebook, Sample] How to Use Google Analytics to Create More Effective Content
Set up goals for important conversions on your site. You want to know how people found their way to this page, whether they started from a search engine or a Facebook ad or wherever. The sample text “ex: thanks.html” after the Destination is a hint to remind you what kind of selection to make. It’s in the “Site Search” report.
HUBSPOT | WEDNESDAY, MAY 27, 2015
[Facebook, Sample] Confessions of a Google Spammer
Some examples of my “work”: Some Samples of My Automated Article Creation "Work" c. 30am: Check in with my partner and employees, Facebook, and chat with my two journalist friends in Beijing. knew it was easy for Google to find every site in the network. worked a maximum of 10 hours a week. My Mindset in 2009. Content is king?!?
MODERN B2B MARKETING | MONDAY, MAY 11, 2015
[Facebook, Sample] 3 Steps to Executing a Flawless Influencer Marketing Campaign
Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. You can do this yourself, or you can use a blogger introduction site such as Tomoson. Today, the landscape is completely different. Step 1: Identify Your Audience.
VERTICAL RESPONSE | WEDNESDAY, MARCH 11, 2015
[Facebook, Sample] 29 Ways to Collect Email Addresses for Your Business
Create a “sign up” call to action on your Facebook business page. Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn). Create a tab on your business Facebook page and include an email sign up form.
WRITTENT | WEDNESDAY, FEBRUARY 11, 2015
[Facebook, Sample] 7 Ways to Spot Amazing Freelance Writers
Another thing you’ll want to look for is a meaty portfolio with quality samples and contactable references. 2. If the stuff your potential freelancer writes tends to get shared a lot on Facebook, Twitter, and other popular social media sites, it indicates that he or she knows how to engage readers. Image source. Image source.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 4, 2015
[Facebook, Sample] Two questions to help you find the value of marketing
If you market to specific account lists, either through email and direct mail, or through one of the newer company-targeted advertising offering, leave a few target companies out of your marketing and compare win rates or even traffic to your site from each group. We were thrilled. Life was good! We were counting, not causing. Market share.
HUBSPOT | WEDNESDAY, FEBRUARY 4, 2015
[Facebook, Sample] 5 Little Lead Generation Experiments You Can Run Right Now
Once you have your 10 titles, get into a room with several of your peers and whittle them down to the two strongest. A/B test both titles on a smaller sample of people and then go with the winning title for your larger promotion. 3) Use Facebook dark posts. Facebook ad investment in dark posts. "We need more leads.".
MARKETING ACTION | FRIDAY, JANUARY 9, 2015
[Facebook, Sample] 17 Smart Ways B2B Marketers Can Use Pinterest
Pinterest is far more than a digital scrapbooking site. The header image in the example above could be used in a tweet, shared on Google plus, or posted on Facebook. You can also include a link to the board on your email sign-up page so subscribers can see samples of what they’ll be getting. 5. In other words: Be flexible.
WEBBIQUITY | TUESDAY, NOVEMBER 11, 2014
[Facebook, Sample] Funny Business: The Best Digital Marketing Humor, 2014 Edition
Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? 12 Vertical Social Networking Sites You May Not Know Of by TwittNotes. What are you laughing at? If the answer is “nothing,” then you need to read this post! The Most Epic Safety Video Ever Made by Air New Zealand. Dirt Devil-The Exorcist.
HUBSPOT | MONDAY, OCTOBER 27, 2014
[Facebook, Sample] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
You''re the hottest new social network to totally maybe make Facebook irrelevant. 5) Flappy Bird. This one was sent to me by a TechnoBuffalo reader, who found the idea on their site. Here''s a sampling I recommend due to their unique blend of easy-to-recognize and easy-to-execute. Know what''s scary? You''re a mobile "app."
HUBSPOT | FRIDAY, OCTOBER 10, 2014
[Facebook, Sample] The Ultimate Guide to Hiring Effective Marketers
He may be outlining a brand new campaign, or writing and editing copy for the company site. Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. Sample Job Ad. If you’ve noticed, I’ve even sprinkled in sample questions you can already use.
MARKETING ACTION | MONDAY, SEPTEMBER 29, 2014
[Facebook, Sample] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
But Drew quickly realized that his team also needed marketing automation to help them take targeted action on the insights they were gathering about visitors to the site. As for me, I think I need to go do more research. (I’ll be out on their Facebook and Google+ pages for sure.) Seriously, just look at this Mexico vacation rental.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 3, 2014
[Facebook, Sample] 20 Amazing Examples Of Brand Content Marketing Hubs
But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. have a running list of about 10 sites that I typically use as examples. We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company.
HUBSPOT | MONDAY, AUGUST 4, 2014
[Facebook, Sample] How to Avoid Becoming a Marketing Fossil
Now, consumers are talking about your brand on social media in real time, whether you’re participating or not, and every customer service interaction on Facebook or Twitter comes with an audience of potential buyers. Not sure what to measure or where to start? Start driving change. Inbound Marketing hiring
HUBSPOT | THURSDAY, JULY 31, 2014
[Facebook, Sample] The Definitive Guide to Awkward LinkedIn Networking
Even though "network" is in the name, I don''t think of most social networks as actual networking sites. For me, Facebook is for friends. So, it''s a sample set of one, but seriously, I think we can all agree these things are no bueno. Twitter is for sharing. Pinterest is for inspiration. YouTube is for videos. But LinkedIn?
HUBSPOT | TUESDAY, JUNE 24, 2014
[Facebook, Sample] How to Take Vacation Without Sabotaging Your Sales Team
By writing at least a blog post a week, you''ll start to bring in traffic and leads to your site in the short term -- and it''ll keep working while you''re on vacation, too. You can post to Twitter, Facebook, LinkedIn, Google +, and Xing, and you can schedule as many posts as you like throughout the period you''re away.
MARKETING ACTION | THURSDAY, MAY 22, 2014
[Facebook, Sample] Interactive Content and Quizzes: An Overview
Social: Facebook apps to increase interest and engagement. The sample to the right is for the movie “Taken.”. TIME created a very simple interactive piece to determine how much time people have wasted on Facebook. The page received over four million views and was the top article on the site for all of 2013. Be snarky.
HUBSPOT | FRIDAY, APRIL 18, 2014
[Facebook, Sample] 8 Types of Content to Help Engage Prospective Students
For students that are more serious about applying to your school and are looking for middle-of-the-funnel content, providing a sample or example course offering, segmented by area of study, is a great idea. Share local attractions, favorite restaurants of students, concert venues, libraries, and historical sites.
WRITTENT | THURSDAY, APRIL 10, 2014
[Facebook, Sample] 11 Ways to Come Up with a Rocking Content Marketing Strategy
Just look at the 3,000+ shares the following Facebook post earned: . Studies have shown that sites ranked #1 on Google capture around 90% of all organic search traffic. Check out 15 Call to Action Samples for Rocking Blog Posts that Convert. Image source. No more mediocrity. Are you with me? Image source. Fact Check.
SALES INTELLIGENCE VIEW | WEDNESDAY, MARCH 26, 2014
[Facebook, Sample] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
Editorial experts analyze vast sample files to assess the accuracy of different sources. A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. But it is now. When the rubber hits the road, it doesn’t matter how many leads you have.
WRITTENT | THURSDAY, MARCH 20, 2014
[Facebook, Sample] How to Write a Blog Post in 30 Minutes
You can get distracted by Facebook and fall into a black hole of unproductiveness. To learn more, check out 15 Call to Action Samples for Rocking Blog Posts that Convert. Using Creative Commons Search or a site like PhotoPin , source images for your content that enhance your overall message. Image credit: Flickr. Here we go!
BIZNOLOGY | TUESDAY, MARCH 4, 2014
[Facebook, Sample] Blog your way into a book deal
Step three is to start writing for sites that have bigger, stronger, and more influential readerships than your own blog does. Consider every piece you pen to be the equivalent of the writing sample you’d need to write or submit for the job of your dreams. Do I have a recent example of this happening in the wild?
HINGE MARKETING | MONDAY, FEBRUARY 24, 2014
[Facebook, Sample] New Research Points the Way to Success in Your Content Marketing Strategy
While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. In order of most common usage, the top seven sites were: LinkedIn.
MODERN B2B MARKETING | FRIDAY, FEBRUARY 7, 2014
[Facebook, Sample] 8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)
Author: Bill Faeth If you’re savvy about marketing on social , your business probably has a Facebook account. One of the most crucial elements of a business’s Facebook page is the cover photo. Facebook is about making connections and showing off your fun side, but it’s also a place to establish your brand. Wrong. So wrong.
HUBSPOT | MONDAY, FEBRUARY 3, 2014
[Facebook, Sample] How to Use Psychographics in Your Marketing: A Beginner's Guide
Picture this: You’re running specials every week on Facebook, discounting your three-day, in-house nutritional counseling program more than you can afford. Want a larger sampling? Look at your existing site content and previous special offers. To read more content like this, subscribe to the Inbound Insiders section.
HUBSPOT | THURSDAY, JANUARY 30, 2014
[Facebook, Sample] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
StayClassy sampled 50,000 of their online fundraisers and found fundraisers who are 40 years of age or older raise more on average than fundraisers between 20 and 40 years old. However, it''s still ideal to focus on having forms on your site, to reach as wide an audience as possible. 5) "I have nothing to write about on a blog.".
WEBBIQUITY | TUESDAY, JANUARY 21, 2014
[Facebook, Sample] 20 More of the Best Social Media Marketing Guides and Tips of 2013
The insightful and prolific Heidi Cohen collects 101 top social media tips and tactics in this bookmark-worthy tip sheet, from knowing your target audience and their hot buttons and writing regular features responding to your audience’s needs to answering questions on forums and sites like Quora, and incorporating social media calls to action.
HUBSPOT | WEDNESDAY, DECEMBER 11, 2013
[Facebook, Sample] A Year in Review: The Biggest Social Media Updates of 2013
Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search. Ebooks?
HUBSPOT | TUESDAY, OCTOBER 22, 2013
[Facebook, Sample] The Essential Best Practices to Successfully Prospect Inbound Leads
It''s also important to know what content they engaged with on your site, what pages on the site they view, and if they checked out content and pricing information. 2) Use Monitoring Technology. Here''s what a sample engagement strategy may look like. This post originally appeared on Inbound Sales , a new section of Inbound Hub.
SOCIAL MEDIA B2B | TUESDAY, SEPTEMBER 3, 2013
[Facebook, Sample] REPORTS: LinkedIn is the Most Effective B2B Social Network
On average, social media drove 5% of traffic to all B2B sites, however, it drove 17% of traffic to blogs and only 1.1% of traffic to commercial B2B websites. When they looked at the traffic by site, 90% of the social traffic was driven by the big three networks, with half of it coming from LinkedIn. 2. LinkedIn Drives More Traffic.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 29, 2013
[Facebook, Sample] For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await
These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. LinkedIn, Facebook, and Twitter are all making positive strides in providing marketers information on activity performance (interactions, clicks, impressions, etc).
WEBBIQUITY | TUESDAY, AUGUST 27, 2013
[Facebook, Sample] What are the Best Social Networks for B2B Marketing? (Research)
According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The figures here are based on a small, but presumably representative sample of 10 B2B technology websites. Which social media sites drive the most B2B website traffic?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 26, 2013
[Facebook, Sample] Keep your bet on Facebook’s dominance … for now
common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.” The high stakes of managing self-presentation on the site. Stay tuned.
INTEGRATED B2B | THURSDAY, AUGUST 1, 2013
[Facebook, Sample] How to gain the leadership experience employers want
Most application processes still rely on the traditional cover letter and resume with transcripts, though often this is presented via an online application site. Carefully brand yourself as an up and coming leader in your field within social media sites, such as Twitter , Facebook , and LinkedIn. Leadership Defined.
SAZBEAN | TUESDAY, JULY 23, 2013
[Facebook, Sample] Increase Engagement of Facebook Posts with Photos
(Photo credit: epSos.de) It may not be much of a surprise, but people are more likely to engage with Facebook posts that include a photo. Brands are starting to use photos in interesting ways, as shown by the proliferation of brands on photo-sharing sites like Instagram. News & Notes
VOLACCI | MONDAY, JUNE 10, 2013
[Facebook, Sample] How to Distribute Your Content (The Right Way!)
If you''re in a B2C environment, Facebook is likely another good option for you. In this sample, I''ve tagged the three most important words in the post: Drupal, SEO, and Google. On Facebook, post the article on your company''s fan page, if nothing else. At Volacci, we pride ourselves on our processes. Congratulations!
MARKETING ACTION | FRIDAY, JUNE 7, 2013
[Facebook, Sample] Social Media Marketing Laws, Part 2
Try having the prize be a sample of your company’s product, so that when someone wins, they can try the product and advocate it to others. It’s especially easy to use Facebook for this purpose – sales and/or IT professionals can monitor pages and respond immediately to those who post questions and concerns. You’re welcome. Probably.).
HUBSPOT | WEDNESDAY, JUNE 5, 2013
[Facebook, Sample] How to Write the Worst Guest Blogging Pitch of All Time [Template]
Something like: "Guest Post: 20 Tips to Increase Your Facebook Page Reach." Many blogs will tell you on their guest blogging page exactly who to contact (to find out if they have one, try doing a Google site search for something like "guest blogging, company"). Instead : Your pitch is a writing sample in and of itself. Ready?
HUBSPOT | THURSDAY, MAY 30, 2013
[Facebook, Sample] How to Get Your Executive Team Active in Social Media
You may want to check out LinkedIn first to see who’s active already, since executives prefer LinkedIn to any other social site. Asking an executive who isn’t that familiar with Twitter or Facebook to jump right in isn’t going to work. Maybe you come to the table with some sample content they could share or people to follow.
VERTICAL RESPONSE | FRIDAY, MAY 10, 2013
[Facebook, Sample] Do You Know Your Target Market? How to Find Out…
Google Analytics provides a depth of knowledge about who’s visiting your website, how they got there (by keyword, referring site, etc), how much time they spend and so much more. Facebook Insights - If you’ve got a Facebook Page for your business and it has over 30 Likes, you can access Facebook Insights.
WRITTENT | SUNDAY, MAY 5, 2013
[Facebook, Sample] An Exhaustive Guide to Exceptional Guest Blogging
Here are some more specifics for finding the right sites: 1. Find Sites in Your Niche. Use blog comments, subscribers, and Facebook and Twitter engagement as a barometer. 4. If no rules are stated on the site, it isn’t necessarily a red flag, but it can indicate they’re less-picky about posts. 5. Or can it? close rate.
NUSPARK | SUNDAY, MAY 5, 2013
[Facebook, Sample] 7 Recent or Unique Google Adwords features you should be utilizing today.
When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions? Subscribe.
SYNECORE | THURSDAY, MARCH 28, 2013
[Facebook, Sample] 5 Ways to Optimize Your Business for Local Search
The study, which sampled 3,000 US adults who use smartphones to search for local businesses, found that the total number of U.S. Portal Sites: Make sure your company has submitted an accurate website sitemap to the major search engines, Google and Bing (Bing covers Yahoo). The numbers don’t lie. million units. million units shipped.
WEBBIQUITY | WEDNESDAY, MARCH 27, 2013
[Facebook, Sample] 26 Outstanding LinkedIn Tips and Tactics
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.
WRITING ON THE WEB | WEDNESDAY, MARCH 13, 2013
[Facebook, Sample] Small Business Content Marketing: When to Hire A Freelance Writer?
And if current and prospective customers come to your site and find copy that’s poorly written and/or filled with spelling or grammar errors, that inattention to detail might well cost you their business. Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.”
FEARLESS COMPETITOR | TUESDAY, MARCH 5, 2013
[Facebook, Sample] Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it
LinkedIn is the channel most used by b2b marketers, according to BtoB’s study, with 80% engaged in the professional profile site. Here, LinkedIn (34%) bested Facebook (19%) by far, with blogging (17%), Twitter (12%), customer communities (10%) and YouTube (5%) following. Technology companies comprised 30% of the sample.
CONFLUENT FORMS | FRIDAY, MARCH 1, 2013
[Facebook, Sample] Search Engine (Optimization) or the User Experience?
These days, when talking about your website, it is imperative that you factor in search engines and search engine optimization (SEO) into your site. How your site places in search engines is a critical factor in driving traffic to your site, and thusly the success of your site. However. So what do you think?
MODERN B2B MARKETING | THURSDAY, JANUARY 24, 2013
[Facebook, Sample] It’s Time to Audit Your Website’s Social Functionality (Checklist)
by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook. Because of this, I decided that I wanted to beef-up the feeds I was seeing from brands I liked on both of these sites. I Facebook Share: ? Facebook Page: ? Simple plan, right? Wrong! What do I suggest to fix this?
HUBSPOT | MONDAY, JANUARY 21, 2013
[Facebook, Sample] A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Tell people to "Download your ebook now!" or "Click now for free samples!" After someone clicks on your ad and lands on your site's web page, put the content you are offering behind a form.
MARKETING ACTION | FRIDAY, JANUARY 18, 2013
[Facebook, Sample] “Send More Email” Top Recommendation for 2013
Read the whole post, or sample our take on these bits of wisdom: 1. Add two pages of fresh content to your site per week. This is another strong SEO tactic; your goal here is to get more links to your site. Make your Facebook page worth reading. Send more marketing emails. Two thumbs up. 2. Create and distribute content.
IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 18, 2013
[Facebook, Sample] What Web Analytics Don’t Tell You
Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love? Page Depth. Repeat Visitors.
HUBSPOT | MONDAY, JANUARY 14, 2013
[Facebook, Sample] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
What's better than a blogger for a dog supply-selling ecommerce site? blogger with four poodles at a dog supply-selling ecommerce site! Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Content samples that demonstrate writing skills. Definitely! Maybe not.
DELICIOUS B2BMARKETING | THURSDAY, JANUARY 3, 2013
[Facebook, Sample] 19 Things We Can Learn From Numerous Heatmap Tests
Whereas when you use an eyetracking heatmap, you are using a sample group of people who are often taken out of their normal environment, so it may generate distorted results. This study concluded, that on two sites where the users had a specific task in their mind, the main banners were completely ignored – also the animated version.
WINDMILL NETWORKING | FRIDAY, DECEMBER 28, 2012
[Facebook, Sample] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
RebelMouse creates your social front page, building a dynamic site around what you share. Now, with over 30,000 users turning their Twitter feeds, Facebook and LinkedIn posts into qualified sales leads, MarketMeSuite’s is all about social media engagement. 4. Check out the new social apps launched in 2012 that the industry is toasting!
HUBSPOT | WEDNESDAY, DECEMBER 26, 2012
[Facebook, Sample] 6 Email Tests That Matter More Than Your Subject Line
For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. An image of the ebook cover, a sample page of the ebook so people can see what's inside, or a preview of the first few pages? Recency or Level of Engagement: Did this subscriber come to your site recently, or has it been a few months?
SYNECORE | MONDAY, DECEMBER 17, 2012
[Facebook, Sample] 4 Steps to Establish a Seamless Online Presence
Offer a simple site structure and layout. Share testimonials, case studies, and/or samples of your work. Pick 2-4 of the most relevant networks for your brand focus (probably some combo of Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram). You can do this by building a responsive website, mobile site or app.
CRIMSON MARKETING | THURSDAY, DECEMBER 13, 2012
[Facebook, Sample] 100 Fascinating Social Media Statistics and Figures From 2012
Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. Facebook monthly active users now total nearly 850 million . 56 percent of customer tweets to companies are being ignored. 625,000 new users on Google+ every day. Check out all 100 facinating statistics here.
HUBSPOT | WEDNESDAY, DECEMBER 5, 2012
[Facebook, Sample] 13 Free Design Tools for Visual Marketers on a Budget
Warning: You could get lost browsing this site for hours; there are lots of food, puppy, and kitten pictures. P.S. Design-Seeds just happens to be one of those sites doing it right on Pinterest , too, driving traffic through everyday fashion and household items that match each picture’s palette. 2) Color Picker. Oh, another problem?
HUBSPOT | FRIDAY, NOVEMBER 30, 2012
[Facebook, Sample] 13 Hilarious Examples of Truly Awful Stock Photography
The more visual nature of Facebook after the release of Timeline. That's what sometimes happens when a marketer hops onto a stock photography site for homepage photography, slide deck backgrounds, blog post images, and the like. Most marketers are pretty convinced of the importance of using visuals in their marketing. Think about it.
WINDMILL NETWORKING | MONDAY, NOVEMBER 26, 2012
[Facebook, Sample] Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature
Lure your readers back to your Facebook Page with new content curation features from Post Planner. When I present on Facebook as part of my social media workshops , I introduce a number of Facebook tools for business that I would divide into the following categories: Application platforms (for Facebook contests , etc.).
HUBSPOT | FRIDAY, NOVEMBER 16, 2012
[Facebook, Sample] 4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. How the Facebook Ad Platform Differs. different.
MODERN B2B MARKETING | THURSDAY, NOVEMBER 15, 2012
[Facebook, Sample] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Sample lists can include high-score leads in a particular region who visited your website in the last seven days; or contacts in active opportunities who registered for an upcoming webinar; or prospects who received an email offer and did not click through but visited your website anyways. On the face of it, this is not a surprising question.
BIZNOLOGY | FRIDAY, NOVEMBER 9, 2012
[Facebook, Sample] Five Digital Media Marketing Lessons in Sandy’s Eye
Interestingly, even the folks I know who rarely use social media were relying heavily on Facebook and Twitter for updates. One Facebook friend said it best (full disclosure, she works for a major media organization): Someone actually said “no information is better than misinformation.” ” Really? Just saying. Alert.
NUSPARK | SATURDAY, OCTOBER 13, 2012
[Facebook, Sample] A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges
DSP’s serve as a single access point to RTB inventory from across all ad exchanges, evaluate sites and impressions against campaign targeting and budget criteria, and provide integrated ad serving and analytics for each winning bid. FACEBOOK EXCHANGE. The DSPs now can buy ads on the new Facebook Exchange , a retargeting tactic.
B2B LEAD GENERATION BLOG | SUNDAY, SEPTEMBER 30, 2012
[Facebook, Sample] Content Marketing: Slow, steady pays off for manufacturer
Always ask for samples,” she advises. Content Marketing: Mindjet’s infographic strategy boosts blog traffic 420%, Facebook views 313.4%. Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More. As a result, he fears marketers are sacrificing quantity for quality. lesson on pacing yourself.
VERTICAL RESPONSE | MONDAY, SEPTEMBER 24, 2012
[Facebook, Sample] Small Email Marketing Changes = Big Results
Social Sharing Icons - Social sharing icons in your email/newsletter allow readers to share your message/content with their social networks on Facebook, Twitter and LinkedIn. If you have a Facebook page, Twitter handle or your biz is on Pinterest, include them in your emails. To learn more about alt text check out this post. 4.
NUSPARK | THURSDAY, AUGUST 9, 2012
[Facebook, Sample] A Social Media Measurement Dashboard; One Approach
This post includes a sample dashboard based on our real world approach to social media clients. For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight. We’ll focus on Twitter, Google+, Facebook and YouTube. Facebook. Facebook.
WINDMILL NETWORKING | THURSDAY, AUGUST 9, 2012
[Facebook, Sample] Social Media Policy for Employers: 6 Additional Key Policies To Update
Additionally, someone in your company has read the National Labor Relations Board’s (NLRB) third, and most recent, guidance memorandum on social media , and has reviewed the sample social policy it provided. Are all of your companies policies as up to date as your social media policy? Social media is everywhere.
HUBSPOT | TUESDAY, AUGUST 7, 2012
[Facebook, Sample] 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
You should also remember that you can embed your slideshows (like you can with a video), and have a single presentation featured on multiple sites. Just be sure to make the call-to-action clickable in your actual presentation; it's essential for lead generation, especially when your slideshow gets embedded on another site.
HUBSPOT | TUESDAY, JULY 24, 2012
[Facebook, Sample] The Social Media Publishing Schedule Every Marketer Needs [Template]
And then Facebook. it's not in panic mode looking for something to push out to our Facebook fans -- we already took care of that last Friday before we left. This section will walk you through how to fill out each of the four tabs you see in this template -- the updates for Twitter, Facebook, LinkedIn, and Google+. meeting?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 23, 2012
[Facebook, Sample] Social Media, Conflicting Data, and the Search for Truth
After just two months, there was an indeed a tick up in traffic to the site and the SEO company was using this data point to claim victory and justify a second phase of the program that would run my customer upwards of $10,000 a month. A few months ago, I hired an SEO company to do some work on behalf one of my clients. This is irresponsible.
HUBSPOT | SUNDAY, JULY 15, 2012
[Facebook, Sample] Twitter's New Search Features, And Other Marketing Stories of the Week
They're really working hard to catch up to Facebook in terms of their frequent updates. Facebook Groups Start Showing Exactly Who Saw Each Post, From TechCrunch. I'm seriously considering making "So what did Facebook do this week?" a regular feature here in the marketing round-up. Aren't Sunday mornings so bittersweet?
HUBSPOT | FRIDAY, JUNE 15, 2012
[Facebook, Sample] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
You know, the thing you see on Twitter and Facebook, those other social networks ;-) You can comment and like other people's check-ins, and your pictures appear more prominently than before. Things You Might Have Missed on Facebook. There is a lot of mystery behind the Facebook newsfeed. Things You Might Have Missed on Twitter.
HUBSPOT | THURSDAY, JUNE 7, 2012
[Facebook, Sample] 7 Expert Email Marketing Tips You're Probably Missing Out On
Here’s a quick guide for how to create social media sharing links in your emails (or on your site for that matter). For Facebook: [link] [link]. Choose a List Segment: Think of this as your sample size. Create and Schedule Your Test Emails: Create a handful of test emails to rotate through the list sample.
BIZNOLOGY | WEDNESDAY, MAY 9, 2012
[Facebook, Sample] Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. 3) What do they read and how do they gather information? The only problem with this site is that I can get completely distracted by it for hours. These are just a sampling of questions. Photo credit: Wikipedia.
HUBSPOT | THURSDAY, MAY 3, 2012
[Facebook, Sample] How to Leverage Thank-You Page Real Estate for Better Marketing
You know, those buttons you see to the left of this blog post that let you tweet, +1, LinkedIn share, Facebook like, and even sometimes pin our content. You want your visitor to continue exploring the content on your site! that moment after a lead converts , and you say "thank you.". You do say thank you, right?
HUBSPOT | THURSDAY, MAY 3, 2012
[Facebook, Sample] How to Recruit & Evaluate Rockstar Marketing Interns
External job and intern sites - Students are using sites like Internships.com, SimplyHired.com, and Craigslist.org to find internships in their area. Your company should be visible on at least one of these sites, if not all. Interns are good for more than just coffee runs. You know who does those things a lot?
WINDMILL NETWORKING | WEDNESDAY, MAY 2, 2012
[Facebook, Sample] How to Buy a Higher Klout Score and Increase Your Social Media Influence
If you’ve been exposed to social media marketing, you probably already know that you can buy Facebook Fans & Twitter Followers , but can a higher Klout Score of Social Media Influence be bought as well? Step 1: Register on Klout.com Klout requires you to register by connecting either your Twitter or Facebook page. Thanks!
VERTICAL RESPONSE | FRIDAY, APRIL 27, 2012
[Facebook, Sample] Is LinkedIn Really a Social Network?
But even with the definition fitting the general LinkedIn makeup, would you really put it in the social ranks of Facebook and Twitter? Most people automatically do when explaining what social networks they’re on, but if we take a look at their actual use of the site, they hardly use it in a truly social way. 150 million users.
HUBSPOT | FRIDAY, APRIL 13, 2012
[Facebook, Sample] An Uncomplicated Approach to Conducting Solid Market Research
That means we can all conduct market research for less money, across a larger sample size, and with less time investment. Couple that with Twitter's list functionality, Google+ Circles, and Facebook lists, and you've got the ability to get your questions out to the exact audience you're targeting for information. do it.
WEBBIQUITY | WEDNESDAY, APRIL 11, 2012
[Facebook, Sample] Riding the Social Media Struggle Bus? You’re Not Alone
This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Eight companies have 50 or fewer followers. • All of the companies can be found on Facebook, but only three have complete or professionally designed pages. Reach out. Interact.