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AI-powered martech releases and news: May 2

Martech

What do Facebook-parent Meta and the Catholic faith have in common? Now, here are this week’s AI-powered martech releases, features and upgrades. The post AI-powered martech releases and news: May 2 appeared first on MarTech. Why AI failure, of course! The group very quickly defrocked Justin and put more guardrails in place.

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B2B Marketers Now Use Facebook More Than Any Other Social Network

KoMarketing Associates

Social Media Examiner recently released its “2021 Social Media Marketing Industry Report,” and statistics showed that among B2B marketers, Facebook (89%) is now the most used social networking platform. This is followed by LinkedIn (81%), Instagram (72%), YouTube (57%) and Twitter (54%). Instagram Usage Among B2B Marketers.

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How Facebook is Slowly Strangling Twitter

Convince & Convert

For years, Twitter has rolled out new features to make its service more like Facebook. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code. Twitter rolls out Vine.

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Habu releases new data clean room enhancements

Martech

“Our goal is to empower organizations across the ecosystem to execute data collaboration at scale, without the need for ongoing technical resources or the need to move the data,” said Matt Kilmartin, Habu co-founder and CEO, in a company release. Enhancements to the platform include a new simplified integration with Facebook.

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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Facebook Facts and Statistics. Twitter Facts and Stats.

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89% of Social Media Marketers Consider Social Search to Be Strategically Critical

KoMarketing Associates

Integral Ad Science released its “Industry Pulse Report,” which looked at how marketers are investing in social media. Approximately 49% will alter their spend on Facebook initiatives as a result of eroding customer trust, and 38% expressed the same sentiment in regards to Twitter.

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Will Clubhouse be the Next Apple?

Webbiquity

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. It was a closed, proprietary system released at a time when open systems were all the rage. Facebook long ago lost its cool factor.

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