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Social employee advocacy pilot program made simple #marketing #business

Blue Focus Marketing

Once the employee has found something they like, the content is loaded up with introductory commentary and scheduled to share across networks like Facebook, Twitter, and LinkedIn. Being able to measure results helps validate the sharing process to both employees and management. Wondering if social employee advocacy is right for your organization? source: Edelman ; LinkedIn ).

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. There are currently 8 responses to “Nuggets from Social Media workshops as of late…&#.

What Did I Learn About Social Selling to Prepare for 2014?

Sales Prospecting Perspectives

What I want to share with you are tips, tidbits and insights I’ve learned from training thousands of sales reps around the world this year. Unless it’s your “New Hire Class," sales reps that have been trained and grew up on the cold call and product demo world find Social Selling foreign. They use Facebook at home, but haven''t correlated using LinkedIn as anything more than a resume.

5 Essential Functions for Every B2B Website

Biznology

Treat that data as an inquiry, and run it through your normal qualification and nurturing process.  You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. commerce.   As I discussed last month , e-commerce is fast evolving into an effective tool for automating all kinds of B2B sales and marketing processes

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Outside of the active realm of social marketing, Monica writes fiction under two separate pen names, and often frequents writer’s conferences and workshops. That will be our top focus for next year. Stacey Acevero.

Building Employee Communities

Leader Networks

As with any project, it depends on how you structure it. I’ve seen success with a million dollar budget and several FTEs who travel the globe as a team offering educational training, research and connection services as well as community leadership workshops. Many organizations have adopted new media and have Facebook pages, Twitter accounts and marketing campaigns using social media.

Changes in Sales & Sales Mgmt? What do you think?

Your Sales Management Guru

Sales management must recognize this and ensure their sales process mapping and training includes content on 2.0 entails leveraging the same social media used by customers—Twitter, LinkedIn, Facebook, blogs and others. strongly urge clients to ensure that their sales organizations take advantage of this increasingly pervasive force, and our workshops help them do that.”. Changes in Selling or Sales management? The changes that could occur impact TV, basketball and all non-revenue sports and as expected-there are opinions on all three sides of each issue. experience.

How To Focus On Your Marketing Plan

B2B Marketing Insider

If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. Create a “train schedule&# of activities that starts early in the year and ends late. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Plan 64

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Outside of the active realm of social marketing, Monica writes fiction under two separate pen names, and often frequents writer’s conferences and workshops. That will be our top focus for next year. Stacey Acevero.

8 Must-Dos for Pinning to Your Business Pinterest Account

Vertical Response

They encouraged pinners to get in the action by creating boards of their own and sharing across other social networks like Facebook. 3. Pinterest drives more referral traffic than any other social network aside from Facebook, so it’s worth it to make sure your pins are linked. It’s no wonder more businesses are jumping on the Pinterest bandwagon. Cool right? business.

Why Local Search is Just Like Politics

Biznology

Google—and other search players like Microsoft, Facebook, Apple, and Amazon (or, as I call ‘em, AGFAM ) —recognize the value these other factors bring to your customers’ consideration set and continue to evolve search to address these concerns , adding improved image display and prices and ads in Maps , with many more to come. Photo credit: Wikipedia. know, I know. Read on and see why.

Brand Choreography Through Integrated Marketing Communications

Blue Focus Marketing

Essentially, this is the orchestration of all appropriate marketing messages and tactics—across traditional, digital, and social media platforms—designed to impact critical brand touch points.  BC links to the consumer’s basic buying process to provide solutions at each step as buyers seek to reach their goals of acquiring information, making purchases, etc.  The Problem.

Brand Choreography Through Integrated Marketing Communications

Blue Focus Marketing

BC links to the consumer’s basic buying process to provide solutions at each step as buyers seek to reach their goals of acquiring information, making purchases, etc. Marketing is a process by which a firm profitably translates. On Sept 13-14, I’ll be conducting a two-day workshop for the AMA in Chicago. The Problem. It’s a source of competitive advantage. Burgess).

The Bamboo Project Blog

Buzz Marketing for Technology

This is the first time Ive done this and it added a depth and dimension to my workshop learning that I simply have not experienced before. Facebook or LinkedIn) or other communities of practiceâ?? as part of the recruiting process will increase internal recruitersâ?? heard the same thing from the Gen Y folks at my Social Media Game workshop). Learning and Training.

Emotional Intelligence & the Savvy Salesperson

Jill Konrath's Fresh Sales Strategies Blog

Colleen Stanley:  One of the reasons we integrated emotional intelligence and consultative sales training is what we call the knowing and doing gap. Many salespeople are able to demonstrate a selling skill or communication skill perfectly during a sales training workshop or sales meeting. They understand that prospecting is a continuous process not an event.

What is the Sentiment Analysis of YOUR Social Media Presence?

WindMill Networking

It is no different if they say they work at your company in their Facebook profile. It is time for either Human Resources, Internal Communications, or both to pick up the ball, take the initiative, and start the process of bringing their employees up to speed on the professional use of social media. Their LinkedIn Profile – and Recommendations – were all in order.

The Impact of Emotional Intelligence on Sales

Jill Konrath's Fresh Sales Strategies Blog

Colleen Stanley: One of the reasons we integrated emotional intelligence and consultative sales training is what we call the knowing and doing gap. Many salespeople are able to demonstrate a selling skill or communication skill perfectly during a sales training workshop or sales meeting. They understand that prospecting is a continuous process not an event. Jill: Amen.

Getting ready for mobile customers, search, and business

Biznology

Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. And explore alternative payment options like Google Wallet, NFC, or Apple’s iBeacon to ease the checkout process, whether virtual or real-world. (Photo credit: Wikipedia). The numbers are in.

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello

At the same time, as buyers are becoming more empowered, sales professionals are seen by these buyers as less valuable in the decision making process, and as a result are being invited later and later in the buying cycle. To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers.

Use Twitter to Connect the Dots and Produce B2B Marketing Results

B2B Ideas @ Work

While Facebook seems to get most of the press, Twitter gets its fair share, too. ” will set up a process that leads to marketing results. When marketers take the time to define and map their marketing-to-sales process, they can then highlight potential marketing roadblocks. Guest Post by Trey Pennington. The discussion ranges from, “What do I do with Twitter?”

5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

These might include knowledge or skills tests, observations notes, evaluation forms, even anecdotal reports collected after a presentation, workshop, training session, meeting or other communications event. Consider the different ways you might measure the success of a specific process (e.g. delivering a workshop), compared to evaluating a larger-scale outcome (e.g. Filed under: General non-profit interest , nptech , Best practices , Non-profit Communications , training , publicity. Facebook Applications for Your Non-Profit Page. Facebook. Web 2.0

E-Quip Blog: 10 Top Tips on. Marketing

E-Quip

Deliver it through multiple channels: publications, presentations, workshops and webinars, social media, your website, direct mail. Im not convinced that these are an effective training method, but they are relatively inexpensive and convenient, and thus quite popular. But there are some things you can do to facilitate the process. Share to Twitter Share to Facebook.

Leveraging Technology to Turn Virtual Organization into Vehicles of Collaboration " Technogenii's Blog

Buzz Marketing for Technology

Interestingly enough, I came across the following report from the workshops on Building Effective Virtual Organizations: Beyond Being There: A Blueprint for Advancing the Design, Development, and Evaluation of Virtual Organizations [PDF 3.3 MB]. Part of it is harnessing and leveraging the technology and aligning it with processes, procedures and needs. Technogenii’s Blog. Kristina Schneider’s Blog. Leveraging Technology to Turn Virtual Organization into Vehicles of Collaboration. love social media and online collaborative tools. truly see the potential in it. And why?

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

At the same time, as buyers are becoming more empowered, sales professionals are seen by these buyers as less valuable in the decision making process, and as a result are being invited later and later in the buying cycle. To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers.

B2B 1

Ple - LTCWiki

Buzz Marketing for Technology

Learning is deeply personal, AND social.". A few other random thoughts: PLEs provide contextually appropriate toolsets by enabling individuals to adjust and select options based on their needs and circumstance - resulting in (ideally) a model where needs, not technology, drives the learning process. An educator may require extensive training to use WebCT.but can start implementing a blog as a means of augmenting existing courses without too much effort. At this stage, PLEs are about trying to name an emergent process. Workshops and Resources. From LTCWiki. Overview.