NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Facebook Ads? Advantages & Strengths of Facebook Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads. What Are Facebook Ads?

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Martech

MARCH 12, 2024

This year marks the 20th anniversary of Facebook. For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Is it important? Can it impact our business? Is it strategic?

Social Media 90

Social Media Media B2B Advertising Agencies 90

Convince & Convert

FEBRUARY 1, 2014

The tools and technologies that have aided and abated the social era have grown up and forsaken us. The big social players have all rolled out features and functions that position them squarely as media platforms that maintain comments functionality, rather than their original roles as social networks.

Social Networks 167

Social Networks Media Paper Linkedin 167

SocialPilot

DECEMBER 6, 2023

Why should a business get you to consult on their social media strategy? Grab a pen and paper and in the center write the topic that you want to be known for. Let’s face it, in this day and age they’re also likely to check your social media channels. You can use a Facebook analytics tool to see what’s working for you.

Personalization 89

Personalization Brand Identity Branding Tips 89

Biznology

JUNE 6, 2016

50,000,000+ businesses have a Facebook page. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day.

Facebook 80

Facebook Studies Organization Case Studies 80

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Conversely, the lower your engagement rate, the higher you’ll need to set your bid.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Contently

JANUARY 30, 2017

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. On any other social network, it’s a crapshoot that people will accurately provide that information.

Distribution 60

Distribution Linkedin Facebook Allocation 60

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

JUNE 15, 2021

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). Generally, people accept recommendations from their network more readily than advertising by the brand. Free Trials.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. TikTok Resumes: Social media Fad or Long-Term Recruitment Practice?

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. TikTok Resumes: Social media Fad or Long-Term Recruitment Practice?

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

The Effective Marketer

MAY 3, 2012

Relying on automated feeds to push content rather than building genuine social media connections. Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. My paper route taught me how much we humans are creatures of habit. Social Sharing.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Webbiquity

MARCH 7, 2023

This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone). What does the outline (of the eBook, or white paper, or video script, or whatever) look like?

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Buzz Marketing for Technology

OCTOBER 11, 2008

DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. of networks for both educators and workplace learning professionals. Use the list to find one or two relevant networks to join.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. This makes it harder for salespeople to understand prospects and build relationships with them.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Discover Your Social Media Influencers Today! CLICK HERE FOR A FREE TRIAL!

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Hubspot

SEPTEMBER 7, 2017

Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content -- and accompanying ad spends -- from fake accounts. The average user spends anywhere between 35 and 50 minutes on Facebook per day.

Spending 75

Spending Facebook Ads Social Networks 75

ClearVoice

NOVEMBER 25, 2022

As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. Accordingly, businesses benefit from incorporating social responsibility and awareness into their marketing initiatives. Social media marketing trends. Shoppable social media feeds. Brand humanization.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Contently

AUGUST 3, 2016

Every social network has a personality. Facebook is for the opinionated person who overshares details about private life. But as a content network, it’s a missed opportunity. Regardless of how you feel about Facebook’s business model, you have to credit the platform for facilitating expression and creativity.

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Buzz Marketing for Technology

MARCH 23, 2009

Would you ever have imagined that your relationship status determines whether or not you're likely to use a Facebook app? And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. Tags: Facebook. Me neither!

Facebook 100

Facebook Social Networks Paper Tagging 100

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Hubspot

JULY 31, 2018

Facebook announced today that it has found evidence of another coordinated election interference campaign on its site -- a likely effort to influence the 2018 U.S. This is the second instance of a high-profile effort to weaponize Facebook with the goal of influencing a U.S. Facebook Uncovered Another Election Interference Campaign.

Facebook 47

Facebook Campaigns Paper Paid Search Agency 47

Contently

SEPTEMBER 8, 2016

Before students could write for the school paper, which came out in print once a month and didn’t exist online, they had to learn about the principles of reporting, then pass a test on the information. Facebook wants to distance itself from the bad press by handing over more responsibility to its algorithm.

Facebook 60

Facebook Curation Mobile Advertising Twitter 60

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest. When/where is that?

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Martech

OCTOBER 13, 2023

Out-of-home advertisers expect DOOH publishers and retail media networks (RMNs) to prove campaign effectiveness with ads. Dig deeper: How Georgia-Pacific connects with customers on retail media networks McDonald’s has built a great store of first-party data through their loyalty program. Brand data. It’s not that you saw it on TV.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 124

BOP Design

MARCH 22, 2021

We all hope that we’ll be returning to a world of in-person events, lunch meetings, and networking mixers very soon. These types of content pieces can be grouped into a broad category that includes white papers, e-books, guides, case studies, use cases, industry studies, etc. Sharing on Social Media.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Oktopost

APRIL 14, 2023

Social media has become a vital channel for businesses to connect with their customers and promote their brand. As the social media landscape continues to evolve, so do the challenges faced by social media managers in terms of content creation and management.

Social Media 62

Social Media Work Management Tools Media 62

Porch Group Media

MAY 27, 2021

Social media continues to be a part of consumers’ everyday lives. billion social media users worldwide in 2021—a five percent increase from a year ago. Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. Social Media Marketing.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Such has been the rise of social media over the last couple of decades. Upload Your Contact List To Social Media Platforms. Facebook, not so much.

Social Media 84

Social Media Media Marketing & Strategy Business 84

Sprout Social

DECEMBER 6, 2023

Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing? However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. For example, you can create a business blog that regularly publishes latest industry news and trends in different ways by: Creating White papers you promote through email marketing campaigns. Image credit: Nick Youngson.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Trade Press Services

MARCH 11, 2024

Having first-party data and email newsletters has been a big part of the first-party data trend because you can have a direct relationship with that audience and therefore their data, as opposed to getting your audience from a search or social. Q: Can you tell us more about the current trend of diminishing use of search and social?

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. The goal is to connect with industry leaders and have them recommend your service or product to their network. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289