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RSS Reading Habits

Buzz Marketing for Technology

I use a RSS reader and read feeds because it is part of my writing process. Lately, my RSS reading habits have changed. Michele Martin wrote a post summarizing a paper titled How Knowledge Workers Use the Web and pulls out some the classifications referenced in the paper. Photo by Lynetter. Reading what people recommend.

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What My Paper Route Taught Me about Content Marketing

The Effective Marketer

Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. My paper route taught me how much we humans are creatures of habit. 3. Consistent Delivery Matters. Social Sharing.

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Science Behind the Sales: How B2B Lead Generation Companies Work

Binary Demand

On paper, B2B lead generation companies may be described relatively simply. This can entail spreading the word about your content on related blogs or utilizing RSS feeds for a wider audience. Using RSS (Really Simple Syndication) feeds to cater information to readers who will be alerted whenever new content is added to the website.

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10 Ways to Generate More Leads from Your Business Blog

The Point

But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard.

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3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act.

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Science Behind the Sales: How B2B Lead Generation Companies Work

Binary Demand

On paper, B2B lead generation companies may be described relatively simply. This can entail spreading the word about your content on related blogs or utilizing RSS feeds for a wider audience. Using RSS (Really Simple Syndication) feeds to cater information to readers who will be alerted whenever new content is added to the website.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .