Contently

JANUARY 30, 2017

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. On any other social network, it’s a crapshoot that people will accurately provide that information.

Distribution 60

Distribution Linkedin Facebook Allocation 60

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Conversely, the lower your engagement rate, the higher you’ll need to set your bid.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Buzz Marketing for Technology

OCTOBER 11, 2008

DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. Use the list to find one or two relevant networks to join. The list is ordered by name of network. iTOUCH LEARNING.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. This makes it harder for salespeople to understand prospects and build relationships with them.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Hubspot

SEPTEMBER 7, 2017

Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content -- and accompanying ad spends -- from fake accounts. The average user spends anywhere between 35 and 50 minutes on Facebook per day.

Spending 75

Spending Facebook Ads Social Networks 75

The Effective Marketer

MAY 3, 2012

Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. This necessitates optimizing content for search and social sharing, and engaging with multiple communities on multiple social networks. Social Sharing.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

Buzz Marketing for Technology

MARCH 23, 2009

Would you ever have imagined that your relationship status determines whether or not you're likely to use a Facebook app? And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. Tags: Facebook. Me neither!

Facebook 100

Facebook Social Networks Paper Tagging 100

Contently

SEPTEMBER 8, 2016

Before students could write for the school paper, which came out in print once a month and didn’t exist online, they had to learn about the principles of reporting, then pass a test on the information. Facebook wants to distance itself from the bad press by handing over more responsibility to its algorithm.

Facebook 60

Facebook Curation Mobile Advertising Twitter 60

Contently

AUGUST 3, 2016

Every social network has a personality. Facebook is for the opinionated person who overshares details about private life. Regardless of how you feel about Facebook’s business model, you have to credit the platform for facilitating expression and creativity. Facebook dominates, with close to 75 percent.

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? I asked Steve to elaborate on why the impact of social media on research and purchase behavior is such an important data point to include in The Social Habit. Jay is the founder of [link] and host of the Social Pros podcast.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Porch Group Media

MAY 27, 2021

Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. According to Influencer Marketing Hub , an average of 2 million people sign up to social networks every day. Facebook continues to dominate the social media space, with 2.7

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Martech

MARCH 11, 2024

Search engines and social networks are optimizing for in-feed consumption. I’m so tired of Google, Facebook and other random companies “listening in” on my web browsing to serve up ads I don’t want. You don’t have to stop creating your ebooks, white papers or sales enablement sheets. (What problem does your company solve?)

Efficiency 83

Efficiency Marketing Automation Services Lead Ranking Brand Identity 83

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. For example, you can create a business blog that regularly publishes latest industry news and trends in different ways by: Creating White papers you promote through email marketing campaigns. Image credit: Nick Youngson.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Oktopost

APRIL 14, 2023

Message Mixer: AI-powered message rephrasing for advocates Asking your employees to promote your company’s content on social media is an excellent and proven way to reach more prospects and increase visibility. This feature saves precious work time and provides managers with more options for content creation.

Social Media 62

Social Media Work Management Tools Media 62

Porch Group Media

APRIL 22, 2021

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Social media is a way of life today.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Circle Studio

JUNE 23, 2022

Simply promoting a blog post or white paper on your social channels once isn’t sufficient. The transient nature of online and social media means you’ve got to find multiple ways to get the word out and keep the word out. sponsored content, social advertising) can be a valuable tool.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

The Point

JUNE 8, 2016

Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? The digital space has become super competitive. New phone, who dis? Don’t worry.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

ClearVoice

NOVEMBER 25, 2022

A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. A study commissioned by TikTok, in partnership with data analytics company Kantar, revealed that ads on their network are 10 percent more attention-grabbing than other social networks.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

NuSpark Consulting

MARCH 29, 2015

Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Outbound Engine

SEPTEMBER 6, 2020

Asking someone for a referral the old-fashioned way is fine, but today we use our online networks to crowdsource multiple recommendations and referrals all at once. That’s the beauty of social networks. This is where social networks like Facebook come into play. You need to nurture these relationships.

Word of Mouth 84

Word of Mouth Ideal Customer Profiles Loyalty Social Media 84

NuSpark Consulting

MARCH 30, 2015

Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Only B2B

DECEMBER 29, 2022

The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses. And 78% of B2B enterprises that employ social selling outperform those that don’t. Social selling is a long-term endeavour. Email Marketing.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

PureB2B

MAY 19, 2022

Unlike social networking sites like Facebook and Instagram, LinkedIn is built for users who want to expand their professional network and form valuable business connections. As a B2B lead generation platform, LinkedIn can provide marketers with high-quality data that’s hard to find on other social networks.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Marketing Insider Group

DECEMBER 11, 2012

Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel. These practices, however, are de rigueur in the age of social media. If you want to stay competitive, you have to become a true Social Business. Photo Source.

Generation 100

Generation Peer-to-peer Business Social Networks 100

KoMarketing Associates

AUGUST 22, 2017

Instead of letting visitors leave with product information, white paper, or download (or just leave), cross-reference call to actions for email registration as well. Surveys and questionnaires are one mechanism but also leverage social media assets, building networks of customers, prospects, and partners. Buyer Research.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Porch Group Media

JULY 8, 2019

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Social media is a way of life today.

Social Media 58

Social Media Social Marketing Trends Media 58

Dahle Communication

NOVEMBER 30, 2009

Reading the local Sioux Falls paper this morning (on-line, it's quite rare that I actually read the paper copy) I saw this interesting article and thought it was an important one to talk about. This is one of the best parts of Social Media. I'm glad to see this Veterans group using social media.

Social Networks 51

Social Networks Twitter Paper Facebook 51

Biznology

DECEMBER 26, 2012

My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Facebook is ready, at last, for the B2B prime time. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. I encourage readers to add their own.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Convince & Convert

MAY 21, 2014

tweet this ) Remember when we used to complain that Facebook only gets you in front of 16 percent of your subscribers? percent for most Facebook Pages these days. And big Facebook pages currently have a click through rate of, ahem, 0.14 Without the physical limitations of paper, there’s no reason not to go big.

Social Networks 167

Social Networks Marketing Analytics Tools Click Rate Network Marketing 167

Buzz Marketing for Technology

JANUARY 14, 2010

They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business?

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Convince & Convert

FEBRUARY 5, 2018

The major social networks have been changing their newsfeed algorithms for years. A study by Social@Oglivy in 2016 found that Facebook Pages with more than 500,000 likes are seeing less than one percent in organic reach. Combatting the Decline of Organic Reach.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Webbiquity

JUNE 25, 2012

Social Networking: whether on an individual or corporate account basis, a social network grows over time as credibility is established. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Biznology

DECEMBER 7, 2016

With the rise of content marketing, many zealous marketers began clogging the discussions stream with self-promotional links to landing pages, white papers, and webinars. Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80