How to Solve the “Swivel Chairing” Problem in Advertising
Bionic
MARCH 11, 2024
In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. For example, Google and Facebook have well-established ad “buying” platforms. Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem. What is the Swivel Chairing Problem?
Let's personalize your content