KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. For e-commerce websites, ratings that appear in individual product listings are important.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Only B2B

NOVEMBER 1, 2020

Content marketing is very old technique, for many years brand have been selling products by telling the stories but it picked pace in the year 2002 and became one of the essential segments of marketing strategies In this blog we will discuss how you can attract the quality leads with content marketing. Long Tail Keyword.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Contently

MARCH 30, 2020

While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time. They’re simply spending a lot of time online right now and want to use it productively. This dynamic holds true for temporal/timely content as well.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Biznology

OCTOBER 17, 2017

They’re talking about your products, services, experiences, and travel; they’re sharing their hobbies, hopes, dreams, passions, aspirations, memories, and fascinations, online. So we focus on reaching the long-tail. She drop-shipped very generous assortments of products to everyone.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Sharpspring

AUGUST 10, 2021

When thinking about ways to reach your audience and meet their needs, you’ve likely considered your overall customer experience, the buyer’s journey for your products and what content might be useful to each prospect as they work up to making a decision. Navigational Intent. Consumer Research Intent.

Intent 115

Intent Planning Tips Long Tail Marketing 115

SmartBug Media

AUGUST 12, 2020

Manufacturers need their websites, content, and product offerings to be found online through internet searches. For example, with Moz Local, you can update your information in one place and have that information disseminated to several different directory listings, such as Google My Business, Yelp, and Facebook.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

KoMarketing Associates

AUGUST 22, 2017

For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone. Don’t forget that email communication does not have to focus solely on sales communication; provide product updates, or free tips and tricks.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. Marketing is the act of reaching out to a target audience in an attempt to sell products or services. What Is Internet Marketing?

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

KoMarketing Associates

MAY 14, 2019

Consider the longer tail terms that are most relevant to the post. Ranking for the shorter tail, super competitive terms may be a long shot right now, but if you can build visibility around the longer tail targets first – you’re on the right track. Key questions to consider: How long has the post been live?

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This article will look at 4 alternatives to traditional Facebook ads. . This year, it is $1.86 – a 588 percent increase. This is not an anomaly.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This article will look at 4 alternatives to traditional Facebook ads. . This year, it is $1.86 – a 588 percent increase. This is not an anomaly.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

ClearVoice

MARCH 9, 2023

This strategy then changed to the use of short- and long-tail keywords. In other words, you want the end user to eventually buy your product or service. Go beyond Facebook or Twitter posts. The B2B audience has a long chain of command, as well as a longer buying cycle than that of a B2C audience.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Unbounce

JUNE 1, 2021

Your curiosity got the best of you for one second , and now that cringe-worthy tee is following you around, cozying up next to your cousin’s baby announcement on Facebook, and squeezing in between your friend’s selfies on IG. The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Valasys

MAY 18, 2023

Google Ads, formerly known as Google AdWords, is the most popular PPC platform, but other major players include Bing Ads and Facebook Ads. When people search for a term related to your business, products, or services, your website should show up in the search results. For long-term growth and sustainable results, SEO is the way to go.

Paid Content 52

Paid Content PPC Comparison SEO 52

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. To start, compile a list of about 10 short words and terms associated with your product or service. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Connecting your Google Ads, LinkedIn, and Facebook business accounts is easy and makes reporting a dream. Use HubSpot Ads Software to make reporting easy. Use updated content to add value to your customers.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Webbiquity

OCTOBER 9, 2018

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. They reach a product page or even the checkout page, but then leave the site before completing their order. Later, they see an ad like the one at right on Facebook. Image credit: e-tailing.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Martech Advisor

AUGUST 22, 2019

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Ubersuggest - A free long-tail keywords creator. Coming up with long-tail keywords (words and phrases that are related to your primary keyword) can be difficult. We’d love to learn from you.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Hubspot

JANUARY 29, 2024

A solid mass email blast is going to generate the highest volume of productive responses — prospects don't care whether or not your email went to a billion other people. The soundness of your general messaging and the quality of your product will speak for itself.” Haven't you seen Glengarry Glen Ross? Always be closing, baby!”

Blast Campaigns 54

Blast Campaigns Impressions Custom Publishing Software 54

Martech Advisor

DECEMBER 17, 2019

Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. A ton has been written this past year about how D2C companies were leaving Facebook because of rising prices to advertise on the platform. Anthony Chiulli , Director of Product Marketing, 250ok.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sharpspring

JANUARY 28, 2020

When thinking about ways to reach your audience and meet their needs, you’ve likely considered your overall customer experience, the buyer’s journey for your products and what content might be useful to each prospect as they work up to making a decision. Navigational Intent. Consumer Research Intent.

Intent 66

Intent Planning Long Tail Marketing Tips 66

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Goodish Agency

MARCH 10, 2021

In fact, research shows that in the US an astounding 35% of all products sold in 2020 were bought online (up from 20% according to the year before). What we need to keep in mind is that SaaS companies have relatively long sales cycles, with the onboarding process serving a crucial role. So, what’s the point of a fully optimized site?

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Martech Advisor

NOVEMBER 7, 2019

Google Search will be able to better understand the context of conversational (or long) queries (by factoring in words like ‘to’, ’for’, etc.) Danny Sullivan said in a tweet , " BERT doesn't change the fundamentals of what we've long said: write content for users.". Long Tail Terms or Short Phrases.

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

Valasys

MAY 25, 2023

It clearly communicates why your product or service is unique and valuable to your target audience. Use language that resonates with your target audience, focusing on how your product or service solves their pain points or fulfills their desires. Break down long paragraphs into shorter, digestible chunks to enhance readability.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

QuanticMind

DECEMBER 5, 2019

Say a previous guest spent every day of their week-long stay on the golf course. Airlines, hotels, and other travel businesses can target Facebook ads based on specific dates, destinations, and other trip details: . Google’s ecosystem of products tends to favor itself. Say someone browsed hotels or looked at flights.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Hubspot

OCTOBER 10, 2018

Amazon is now the third-largest digital ad platform, behind Facebook and Google. But can Amazon really overtake two large competitors -- Facebook and Google -- in the digital ad space? UK, and Canada: Have you ever bought a product based on an ad you saw online? We asked 834 internet users across the U.S., Source: eMarketer.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Valasys

NOVEMBER 27, 2019

Landing pages are also known as “ lead capture pages ”, “ static pages ” or “ destination pages ” & these are the standalone pages engineered to capture leads or promote specific products or services via specifically designed ads. Marketers should design their landing pages based on their knowledge about their target audience.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

ClearVoice

JULY 5, 2022

What alternative products or services are your leads considering, and how do our products and solutions compare? Online communities, such as Facebook or LinkedIn groups, offer a wealth of opportunities to discover the questions, concerns, and challenges people in your target audience are facing.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

The Lead Agency

SEPTEMBER 13, 2020

Interactive content such as quizzes and calculators engage readers more than long chunks of text. The response may also include some of the business’ products and services that relate to their outcome. Social media platforms like Facebook have a suite of features that enable businesses to make video content more interactive.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Biznology

JANUARY 24, 2017

After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Scoop.it

DECEMBER 29, 2022

A quick tip : always target the long tail keywords with low competition and high volume. This will help you attract more leads, increase conversions and retain your customers long-term. According to Google , 90% of people discover new products and brands through YouTube. See the image below for a clearer picture.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Unbounce

APRIL 10, 2019

According to the Baymard Insitute, 26% of customers report abandoning their purchase because the checkout process was too long or complicated.). Perhaps you don’t really need to ask for their company address unless you’re delivering a physical product. They end up leaving the website with an abandoned purchase or signup form.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Valasys

JANUARY 23, 2023

One of your products or services should appeal to clients and provide a high return on investment. If not, create a profitable product or service bundle. However, the total for the month should stay within the product (Daily x 30). Consideration of product and brand. Find unique, long keywords to compete on a budget.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Buffer

DECEMBER 14, 2022

And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs. Getting inspiration from others is never a bad thing, as long as you aren’t copying them and your ideas remain original.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109