KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Hubspot

APRIL 23, 2018

Facebook CEO Mark Zuckerberg's testimony before U.S. internet users, only 12% of people trust Facebook more than they did before Zuckerberg's congressional hearings. Less than half of the respondents (43%) report that their trust in Facebook has stayed the same. According to a HubSpot survey of 300 U.S.

Facebook 76

Facebook Long Tail Marketing Amazon Lead Scoring 76

Sharpspring

AUGUST 10, 2021

Think about how many times you’ve typed “Amazon” or “Facebook” into the browser address bar, knowing that if the URL doesn’t autocomplete, the site you’re looking for will be in the first few results. Consumer Research Intent. The consumer research intent search will help you decide whether or not you want to go see the movie.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Contently

MARCH 1, 2022

Facebook recently released a list of its top 20 most-viewed posts. It combines news content with profiles, fashion shoots, affiliate content on sneakers and other clothing, and original, long-tailed interviews. ” Carter’s team might praise and share a great New York Times story via Twitter or Facebook.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Directive Agency

APRIL 11, 2018

Today, we’re going to talk about 3 B2B market research tools that we use every day here, at Directive Consulting. B2B Marketing Research Tool #1: SEMrush. Then, take all of the “ long tail keywords ” — keywords that have more than 3 words. B2B Marketing Research Tool #2: SpyFu. We got you.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

KoMarketing Associates

AUGUST 22, 2017

Buyer Research. Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well. Long-Tail Keyword Development.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. So we focus on reaching the long-tail.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Webbiquity

MARCH 31, 2022

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Here are some ways to get started: Voice searches tend to be more sentence-based than text searches. Expertise : Offering expertise will help your customers trust you as a go-to partner for advice and solutions.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

KoMarketing Associates

NOVEMBER 16, 2017

Once the keyword list has been finalized (including long-tail varieties), start grouping them into themes. Now that you have your themes mapped across the year, using a tool like Buzzsumo – research your keyword themes and identify the types of content (lists, videos, how-tos, etc.) Bringing it All Together.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. Also, don’t be afraid to use long-tail keywords. It is free to use, and it allows you to research keywords and look at projections.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

SmartBug Media

AUGUST 12, 2020

Buyers often research online, even before talking to a manufacturer representative, and the content that lands on their computers has a significant impact on their final purchase decisions. Make sure to do a thorough keyword research analysis as part of the editorial planning process. Target Industry-Specific Keywords.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

ClearVoice

MARCH 9, 2023

This strategy then changed to the use of short- and long-tail keywords. Go beyond Facebook or Twitter posts. Also, research changing audience needs and content formats. Encouragement for the audience to take positive action. At one time (the 2010s), a successful content marketing strategy focused on keywords.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Martech Advisor

AUGUST 22, 2019

Ubersuggest - A free long-tail keywords creator. Coming up with long-tail keywords (words and phrases that are related to your primary keyword) can be difficult. LSI Graph - A feature-rich long-tail keyword generator. Tell us on LinkedIn , Facebook , or Twitter. We’d love to learn from you.

SEO 85

SEO Long Tail Marketing Tools SERP 85

seo.co

OCTOBER 25, 2023

Research target bankruptcy-related keywords Next, do some keyword research. For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Sharpspring

JANUARY 28, 2020

Think about how many times you’ve typed “Amazon” or “Facebook” into the browser address bar, knowing that if the URL doesn’t autocomplete, the site you’re looking for will be in the first few results. Consumer Research Intent. The consumer research intent search will help you decide whether or not you want to go see the movie.

Intent 66

Intent Planning Long Tail Marketing Tips 66

Valasys

MAY 25, 2023

Once you have a clear goal, conduct thorough market research to identify your target audience’s demographics, interests, pain points, and online behavior. Conduct Comprehensive Keyword Research Keywords are vital in optimizing your online marketing campaign for search engines and attracting organic traffic.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Martech Advisor

DECEMBER 17, 2019

Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. A ton has been written this past year about how D2C companies were leaving Facebook because of rising prices to advertise on the platform. Kerel Cooper , SVP Global Marketing, LiveIntent. Yovanno , CEO, Impact.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Buffer

DECEMBER 14, 2022

According to Google’s internal research, when looking for a place for lunch, almost 40 percent of young people in the U.S. And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Optinmonster

FEBRUARY 21, 2024

Find Content That is Already Ranking For Your Keyword First, Emil did some keyword research with Google’s keyword planner tool. Finally, now that he had some momentum going from all the social shares, Emil did some research to see who linked to the top 50 results for his keyword. increase in organic blog traffic… 15.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Valasys

NOVEMBER 27, 2019

Research your Keywords & Employ Long-tail Keywords: Longer keywords are easier to rank as compared to their shorter counterparts & also produce higher ROI. Furthermore, the keyword planner from Google & the tool from Moz can also be used to conduct the keyword research.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

A Better Jones

AUGUST 13, 2019

Once you’ve decided on the type of format for your content, start doing as much research as possible. Heavy research will also help you craft more compelling content that’s relevant to your readers - something Google is starting to pay much more attention to. Add hashtags - a great place to use long-tail keywords! -

SEO 53

SEO Long Tail Marketing Content Keywords 53

Scoop.it

FEBRUARY 10, 2022

Do in-depth keyword research – It’s essential to analyze how your potential viewers seek information. Research the phrases and specific long-tail keywords they use when looking for data on social media. Research your audience’s behavior – Create an audience profile.

Curation 69

Curation Content Click Rate Long Tail Marketing 69

seo.co

JULY 11, 2022

With an advertisement – whether it’s a Facebook ad or a billboard – you’re targeting lots of people. Perform Detailed Keyword Research. Keyword research is at the very heart of any and all SEO you do. Long-tail keywords are where you’ll find the most success. More search-driven leads. Invest in Backlinks.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

Martech Advisor

NOVEMBER 7, 2019

Google introduced and open-sourced BERT in November 2018 after their research on transformers. but across the world, you can research about the pain points of your target audience, what they search, how they search, and invest in quality content creators. Long Tail Terms or Short Phrases. Yes and no.

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

QuanticMind

DECEMBER 5, 2019

Airlines, hotels, and other travel businesses can target Facebook ads based on specific dates, destinations, and other trip details: . Once they do, businesses can also take advantage of Facebook video ads as well as YouTube advertising to reach their audiences with a more engaging marketing message. . Target conversational keywords.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Valasys

NOVEMBER 23, 2022

To answer this, we have cumulated some statistics –Research by ‘Social Media Today’ shows that 97% of search engine users search online to find a local business, and a total of 46% of Google searches seek local information. Research shows, 61% of consumers search locally every day. Why is Local SEO important?

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

NOVEMBER 6, 2019

I'm just beginning my research, so I don't make a purchase. Later that night, I go on Facebook, and all I see are ads for hiking boots and running shoes. Let's say I'm in that same situation -- researching new shoes. During my research, I start reading a blog on the best type of running shoes.

Ads 86

Ads PPC Long Tail Marketing Keywords 86

Goodish Agency

MARCH 10, 2021

According to the data source world research center on average US companies have increased their marketing budget (ie. Now that many small e-commerce sites have started using this Facebook Ads strategy for their sales, this way of selling has become very saturated. So, what’s the point of a fully optimized site?

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Scoop.it

DECEMBER 29, 2022

Insert these keywords on SEMrush or Moz Keyword research tools. A quick tip : always target the long tail keywords with low competition and high volume. Moreover, you may ask your sales team to join social media communities on Facebook, Reddit, Twitter, etc. See the image below for a clearer picture.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Valasys

DECEMBER 5, 2022

Secondly, answer their questions or keywords in the most appropriate and well-researched way. I am sure that you have never heard of someone who went to Facebook to buy new shoes. We have mentioned everything from keyword intent research to posting blogs. Long tail (Consists of 3 to 5 words). Importance: 3.5

Traffic 52

Traffic Optimization SEO SERP 52

Convert

DECEMBER 16, 2020

They ran one Facebook ad to two different landing page variations. When it comes to the preparation required for developing a content marketing strategy, keyword research is almost always step one. From here, you can continue doing research online, for example, focusing on “minimalist shoes.” Source: filecamp.com.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Hubspot

JULY 13, 2015

During the last year, Facebook has emerged as a real contender for the online video platform throne. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video. Set Your Objectives. Set Your Objectives.

Facebook 28

Facebook Video Marketing Ads CTR 28

Hubspot

MARCH 22, 2012

And whether you're just starting out with SEO or it's been a part of your internet marketing strategy for a while, you're probably familiar with the need to conduct keyword research to inform the content and SEO strategies that help achieve that rocking organic presence. The thing is. there are kind of a lot of keywords out there.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest. You need both quantity and quality of Likes.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Content Standard

OCTOBER 12, 2016

While brands know influencers pack a powerful following on social media networks like Instagram and Snapchat, research shows they often don’t know how to prove their return on investment. Think Long Tail (and Measure Long Term). Facebook is the strongest channel for lifestyle influencers.

ROI 40

ROI Long Tail Marketing Marketing & Strategy Paid Search Agency 40