Only B2B

NOVEMBER 1, 2020

If you want to go for detailed buyer persona about your product, you can simply check into the Facebook Audience Insight in Facebook Ads Manager this will help you get closer to your ideal customer. Long Tail Keyword. You can carry the keyword research by using the tools like SEMrush.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Sharpspring

AUGUST 10, 2021

When thinking about intent-based marketing and why it’s important, the concept to understand is that it makes more sense to cater your content and tactical efforts to specific user intentions and mindsets based on trigger keywords and phrases. Consumer Research Intent. Navigational Intent.

Intent 115

Intent Planning Tips Long Tail Marketing 115

KoMarketing Associates

NOVEMBER 16, 2017

The sections we will cover include: Identifying Keywords and Keyword Themes. Step 1: Identify Keywords and Keyword Themes. To develop an organic search-friendly content marketing strategy, you must first have a core set of keywords that are a focus of the business. Assigning Quarters to Themes.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. 1 – Keywords. To do that, you need a solid grasp on how to use keywords. Also, don’t be afraid to use long-tail keywords.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Directive Agency

APRIL 11, 2018

Today, we’re going to talk about 3 B2B market research tools that we use every day here, at Directive Consulting. B2B Marketing Research Tool #1: SEMrush. You’re going to search for all the keywords that West Marine ranks for that have “anchors” in it. B2B Marketing Research Tool #2: SpyFu.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

Webbiquity

MARCH 31, 2022

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Here are some ways to get started: Voice searches tend to be more sentence-based than text searches. Expertise : Offering expertise will help your customers trust you as a go-to partner for advice and solutions.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

SmartBug Media

AUGUST 12, 2020

Buyers often research online, even before talking to a manufacturer representative, and the content that lands on their computers has a significant impact on their final purchase decisions. Create a Google My Business account and have targeted keywords for the regions and towns that you can service. Target Industry-Specific Keywords.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

seo.co

OCTOBER 25, 2023

Research target bankruptcy-related keywords Next, do some keyword research. For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

ClearVoice

MARCH 9, 2023

At one time (the 2010s), a successful content marketing strategy focused on keywords. This strategy then changed to the use of short- and long-tail keywords. Fast forwarding to 2023, keywords are still important. Go beyond Facebook or Twitter posts. Also, research changing audience needs and content formats.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Buffer

DECEMBER 14, 2022

Just as you would use keywords and analytics to optimize the content on your website, you can also use these tactics to help your TikTok videos show up in more search results – this includes results on TikTok, as well as Google. TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Valasys

MAY 25, 2023

Once you have a clear goal, conduct thorough market research to identify your target audience’s demographics, interests, pain points, and online behavior. Conduct Comprehensive Keyword Research Keywords are vital in optimizing your online marketing campaign for search engines and attracting organic traffic.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Martech Advisor

AUGUST 22, 2019

Answer the Public - Your free guide to keyword identification. Ubersuggest - A free long-tail keywords creator. Coming up with long-tail keywords (words and phrases that are related to your primary keyword) can be difficult. LSI Graph - A feature-rich long-tail keyword generator.

SEO 85

SEO Long Tail Marketing Tools SERP 85

seo.co

JULY 11, 2022

These algorithms evaluate keywords and then reward the websites that offer the most relevance by positioning them first in the rankings. In addition to keyword relevance, search engines also pay attention to something known as “domain authority.” Perform Detailed Keyword Research. Content Marketing.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

Sharpspring

JANUARY 28, 2020

When thinking about intent-based marketing and why it’s important, the concept to understand is that it makes more sense to cater your content and tactical efforts to specific user intentions and mindsets based on trigger keywords and phrases. Consumer Research Intent. Navigational Intent.

Intent 66

Intent Planning Long Tail Marketing Tips 66

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Head keywords are harder to rank for. Head keywords are harder to rank for. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Hubspot

NOVEMBER 6, 2019

We'll also explore contextual keyword targeting and how to get started with contextual ads. While contextual targeting is done through matching keywords and topics, behavioral targeting is when ads appear to users based on their online behaviors. I'm just beginning my research, so I don't make a purchase. One word -- keywords.

Ads 87

Ads PPC Long Tail Marketing Keywords 87

Valasys

NOVEMBER 27, 2019

The practice gives marketers the added advantage of small ranking boosts which happens while people search for the keywords on your page. Research your Keywords & Employ Long-tail Keywords: Longer keywords are easier to rank as compared to their shorter counterparts & also produce higher ROI.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Valasys

DECEMBER 5, 2022

To do so, there are basic roots you need to follow: At first, people always search on Google with a specific combination of words (keywords). Secondly, answer their questions or keywords in the most appropriate and well-researched way. I am sure that you have never heard of someone who went to Facebook to buy new shoes.

Traffic 52

Traffic Optimization SEO SERP 52

Scoop.it

DECEMBER 29, 2022

The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Insert these keywords on SEMrush or Moz Keyword research tools. The tools will then show you other relevant keywords your audience uses. See the image below for a clearer picture.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

A Better Jones

AUGUST 13, 2019

Once you’ve decided on the type of format for your content, start doing as much research as possible. Heavy research will also help you craft more compelling content that’s relevant to your readers - something Google is starting to pay much more attention to. Put a tail on it. List ‘em out. The buzzier, the better. Plug ‘em in.

SEO 53

SEO Long Tail Marketing Content Keywords 53

Convert

DECEMBER 16, 2020

However, this might mean competing for industry-specific or lower-search-volume keywords. Make sure that the text includes the keywords you’re targeting. They ran one Facebook ad to two different landing page variations. And this might influence your Quality Score. Source: filecamp.com. image source: facebook.com.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. there are kind of a lot of keywords out there. there are kind of a lot of keywords out there.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Martech Advisor

NOVEMBER 7, 2019

Google introduced and open-sourced BERT in November 2018 after their research on transformers. Words that come before or after a keyword will be considered to understand the search intent. Context Matters More Than Keyword Density. Search Engine Optimization was no longer about keyword density, even before the BERT update.

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. It can also appear on websites that have similar content and keywords to your business. Coupling keywords with your offer determines what your winning combination will be.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Scoop.it

FEBRUARY 10, 2022

Do in-depth keyword research – It’s essential to analyze how your potential viewers seek information. Research the phrases and specific long-tail keywords they use when looking for data on social media. Research your audience’s behavior – Create an audience profile.

Curation 69

Curation Content Click Rate Long Tail Marketing 69

QuanticMind

DECEMBER 5, 2019

Airlines, hotels, and other travel businesses can target Facebook ads based on specific dates, destinations, and other trip details: . Once they do, businesses can also take advantage of Facebook video ads as well as YouTube advertising to reach their audiences with a more engaging marketing message. . Target conversational keywords.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Valasys

NOVEMBER 23, 2022

To answer this, we have cumulated some statistics –Research by ‘Social Media Today’ shows that 97% of search engine users search online to find a local business, and a total of 46% of Google searches seek local information. Research shows, 61% of consumers search locally every day. Why is Local SEO important?

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

EMagine B2B Blog

APRIL 29, 2019

It sets the tone for the content you are creating and it also drives your keyword research. EX: Facebook, Oprah, The White House. Once you narrow down intent, get your keywords together. Perform Keyword Research. Long-tail keywords can be more specific and in tune with your audience.

SEO 88

SEO Practices Best Practices Top of Funnel 88

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Here are 20 of my favorites. Tools for Topic Generation.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Goodish Agency

MARCH 10, 2021

According to the data source world research center on average US companies have increased their marketing budget (ie. In fact, research shows that in the US an astounding 35% of all products sold in 2020 were bought online (up from 20% according to the year before). So, what’s the point of a fully optimized site?

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Parse.ly

JULY 29, 2021

Do your keyword homework. Like most consumers, travelers often need to do research before they’re ready to make a reservation. They also use paid video ads and featured videos on Facebook to encourage sharing of travel stories and get people thinking about vacations. Do your keyword homework. Table of Contents.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Marketing Insider Group

MAY 22, 2023

Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Outline a blog post about [topic], including the keywords [keywords] in the headline and subheadings. What are the best tools to use for conducting keyword research ? Generate a creative Twitter thread about [topic].

Paid Search Agency 64

Paid Search Agency Work Management Marketing Management Webinar Metrics 64

Atomic Reach

JANUARY 21, 2019

These factors include, but are not limited to: Keyword Research. Poor Keyword Research. One common problem when it comes to effective content creation is not doing enough research on the right keywords in our niche to use when you are writing up your content. Content Distribution. Unique Content.

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Moz

SEPTEMBER 21, 2020

For every article you write about, you must do extensive research, write out your first draft, edit, make changes, and more. For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. That is about 3.5

SEO 85

SEO Top of Funnel SERP Content 85