Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! Consider this scenario that HubSpot finds itself in pretty frequently.

Inbound Marketing 28

Inbound Marketing Advertising Agencies Hubspot Marketing & Strategy 28

Martech Advisor

JANUARY 24, 2020

Considering the factors that demand a marketer’s attention, we’ve compiled a list of twenty online courses and certifications that cover various areas of content marketing to help you win at your content efforts in 2020. Content Marketing Course - HubSpot. The Social Media Certification - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

MAY 24, 2010

Now that you've started to settle into your Monday, we hope you'll enjoy some of our favorite articles you may have missed in your RSS Reader last week. Marketing Takeaway: Facebook isn't only advantageous for B2C companies. Marketing Takeaway: Those who have mastered social media understand the tools and its best practices.

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

Hubspot

JUNE 7, 2010

When you ask someone with a successful social media presence how to build your own audience, the answer most often is, “Write a blog post, tweet it to your following, and share it on Facebook and LinkedIn.” But what if you do not have many followers on Twitter or Facebook Fans? Connect with HubSpot : Here is how we did it.

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

The Effective Marketer

JUNE 13, 2009

Back to the free marketing stuff. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. As a marketer (HubSpot in this case) the question is whether sales will follow. You can follow any responses to this entry through the RSS 2.0 But that’s another story.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Hubspot

APRIL 28, 2011

Mari Smith , coauthor of Facebook Marketing: An Hour a Day , joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! In this episode we chat about: What types of content work best within Facebook to boost engagement. Facebook Page Insights.

Facebook 28

Facebook Practices Lead Scoring Lead Ranking 28

Hubspot

JANUARY 13, 2011

John runs Inbound Zombie , a social media strategy firm, where he helps small businesses and nonprofits develop their social media strategy, specifically focusing on Facebook. In the interview we discuss: How he built his business from the ground up through blogging and inbound marketing. Additional Facebook resources.

Facebook 28

Facebook Landing Pages Webinar Metrics RSS 28

Hubspot

MAY 8, 2012

Display a clear call-to-action module to subscribe to your blog, along with an RSS subscription button and a simple, one-field email opt-in form near the top of your blog -- above the fold. You can also use the extra real estate on this page to better demonstrate your blog's value, as we did with HubSpot's blog subscription landing page.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Industrial Marketing Today

APRIL 26, 2010

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

APRIL 20, 2010

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

AUGUST 4, 2011

It is one of the top 3 most important building blocks of inbound marketing today. Inbound marketing is no longer cold-calling, junk mail, unsolicited email or print advertising. There is no other industry that can claim this sort of adoption: 98% are using Facebook. Connect with HubSpot :

Social Media 28

Social Media Media Leads Lead 28

NuSpark Consulting

OCTOBER 28, 2011

To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium. In fact, a Hubspot study shows that companies that blog attract 55% more visitors, 97% more inbound links and greater SEO with 434% more indexed pages. There are plenty of reasons why a business should have a blog.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hubspot

DECEMBER 8, 2010

Add in your blog's RSS feed to pull in the latest blog post into your signature. We recommend adding in your Linkedin, Twitter, your companies Facebook Fan page, and maybe even your Tungle.me If you want to pull in your twitter photo change the red hubspot text above to your username. Connect with HubSpot :

Social Media 28

Social Media Optimization Media Ideal Customer Profiles 28

Hubspot

NOVEMBER 9, 2011

The problem is thinking of content marketing as a replacement for inbound marketing , rather than a subset of it. 5 Confessions of a Content Marketer. Content marketers care too much about traffic. Content marketers can’t get butts in the seats. Content marketers are missing the big picture.

Content Marketing 28

Content Marketing Viral Marketing Inbound Marketing Content 28

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Edwards Deming’s quote is used on occasion at the HubSpot office. RBeale.com is my personal web log where I share my thoughts on Internet Marketing, Sales and Sports.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

MARCH 20, 2012

I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential ? Blog RSS Feed. Let's get a few low-hanging fruit features out of the way first. News Module.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Hubspot

OCTOBER 15, 2010

video, audio) that get downloaded from the internet, often via RSS feeds. Sixty-six percent of podcast listeners use Facebook, meaning that building distribution beyond iTunes is critical for podcasting success. Webinar: How to Use Online Video for Inbound Marketing. Connect with HubSpot :

Urgency Marketing 28

Urgency Marketing RSS Viral Marketing Inbound Marketing 28

Hubspot

SEPTEMBER 1, 2011

Facebook Fans. Did you know that only 3% to 5% of your Facebook Page’s “fans” see the content you post? Use Facebook Insights , Facebook’s free analytics tool, to check which posts generate the highest level of engagement. EdgeRank is kind of like SEO for Facebook newsfeeds.)

RSS 28

RSS Click Rate Open Rate Lead Scoring 28

Online Marketing Institute

NOVEMBER 18, 2010

In addition, when people share your content to their networks, they consequently build links that point to your site - which means more inbound links, which translates to better Search Engine Optimization. In the same survey by Hubspot, it was revealed that companies who DO blog acquire MORE leads compared to companies that are not blogging.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

OCTOBER 16, 2013

In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. Feedly, an upstart RSS reader, jumped on the opportunity to win over the Google Reader expats. According to ShareThis , this year, Pinterest is closing in on email as the third-most popular way to share behind Facebook and Twitter.

Branding 28

Branding Brand Identity Top of Funnel Practices 28

Hubspot

NOVEMBER 2, 2010

His ideas, presented in yesterday's live webinar , gave rise to a number of thought-provoking questions around the concept of real-time engagement: Why do you think companies resist real-time marketing and PR? They are constantly invited to focus on the tools—whether that is Facebook, Twitter or FourSquare.

Ideal Customer Profiles 28

Ideal Customer Profiles PR RSS Hubspot 28

Hubspot

APRIL 12, 2011

Finding out how many Twitter followers or Facebook likes a school had was a quick Google search away. We even used HubSpot’s Twitter Grader to assign a quality score to the schools’ Twitter presences. You'd be amazed by how many official Facebook, Twitter, and YouTube accounts one school can have!

Tips 28

Tips FAQ RSS Social Media 28

Hubspot

OCTOBER 4, 2012

HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. 500|5000 Conference on "How to Grow by Leaps and Inbound." In fact, you get a specific score for each marketing stage. They have a Twitter account and Facebook page.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

MAY 3, 2012

You know, those buttons you see to the left of this blog post that let you tweet, +1, LinkedIn share, Facebook like, and even sometimes pin our content. Leverage that content warehouse by inviting your prospects to subscribe to the blog with a simple RSS button like you see on the right. 7) Conduct a Survey. do you know what we sell?

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

DECEMBER 7, 2011

For example, HubSpot uses the hashtag #HoHoHubspot in holiday tweets to indicate the tweet is holiday related, to make it easier for people to find our holiday content on Twitter, and so they can also tag inbound marketing related holiday content in tweets of their own. Answers to Your Facebook Questions.

Social Media 28

Social Media Media CPC Cost Per Click 28

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

DECEMBER 10, 2010

” These phrases also emphasize the marketing power of learning opportunities. You can implement the social media sharing buttons directly from Facebook and Twitter. You can customize your Facebook “Like” button and get the code here. Connect with HubSpot : What are some blogs that do it right?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

JULY 17, 2014

Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? Check out HubSpot''s 404 page here. It''s usually the file name of that image, but alt text can be customized using most content management systems ( like HubSpot''s ). Have some other tech terms you think marketers should know?

Work Management 28

Work Management Marketing Management API Internet Marketing 28

Hubspot

MARCH 23, 2015

I recommend bookmarking this page so you can refer to it later, or adding these blogs to your RSS feeds. Before that, he held product and engineering roles at Facebook, LinkedIn, Zazzle, and RealNetworks. Before becoming "chief sumo" at AppSumo, Noah worked at Mint as a marketing director and Facebook as a product manager.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Hubspot

OCTOBER 26, 2010

Also think of your blog title as a subject line; people will see your blog title in their email (if they’re email RSS subscribers), on Twitter, on Facebook, and in the search engines. Also, encourage interaction on your social media pages, such as Facebook and Twitter, using this same question strategy.

RSS 28

RSS Keywords Tagging Webinar Metrics 28

Online Marketing Institute

NOVEMBER 8, 2010

Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report&# from internet marketing firm Hubspot.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

JUNE 9, 2011

Andy Beal joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Andy is the founder of the popular blog Marketing Pilgrim as well as the CEO and founder of Trackur , an online social media monitoring tool. You can also find him on Facebook and Flickr.

Marketing Management 28

Marketing Management Social Media RSS Transparency 28

Hubspot

SEPTEMBER 24, 2013

Facebook prioritizes newsfeed content based on our past engagement. Pariser, for example, first discovered the filter bubble when he realized content from his politically conservative friends was appearing less frequently in his Facebook news feed. In August, we introduced the newest version of our inbound marketing platform.

Personalization 28

Personalization Content Amazon Trigger Marketing 28

Hubspot

DECEMBER 31, 2012

Why not improve some critical skills and habits that could advance your marketing career and make you an even stronger contributor to your company's success? What marketing resolutions do you want to make? If you’re not sure where to begin, for starters, HubSpot would love to help! Not too shabby!) You can always make the time.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28