Hubspot

JULY 23, 2018

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. Peanut butter and jelly. Batman and Robin.

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

Biznology

DECEMBER 27, 2013

Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute). And, to a degree, took RSS with it. Again, in the spirit of fairness, RSS may have been dying (see here and here ) whether Google kept Reader or not. Or Facebook, Twitter, LinkedIn or the rest. Google killed Google Reader.

Paid Content 80

Paid Content Google RSS SEM 80

Smashmouth Marketing

SEPTEMBER 4, 2009

I've got it all decked out with columns, tabs, subjects, friends, you name it Google Reader - still the easiest RSS reader going. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Marketing Insider Group

SEPTEMBER 4, 2012

So from “content curation” to “content syndication” we’ve got your glossary of terms right here, Search, Social and Content – The Keys To Inbound Marketing. The simplest definition of Inbound Marketing is to attract new customers. The Content Marketing Checklist.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Hubspot

JUNE 26, 2012

Does your marketing life ever feel like it’s just an endless to-do list, with all items labeled the highest priority and due yesterday? This post will offer suggested must-do task lists every inbound marketer can use to stay sane and keep campaigns going strong on a daily, weekly, and monthly basis. 10 Daily To-Do's.

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

the King and Queen of Content Marketing). During this webinar, we will talk about how to create the right content to make your inbound marketing machine work. We get lots of traffic from social media sites outside of Twitter, Facebook, and Linkedin. . Second, ask those you know to share your content.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! What is Newsjacking? This next section will tell you how! How to Newsjack.

Inbound Marketing 28

Inbound Marketing Advertising Agencies Hubspot Marketing & Strategy 28

NuSpark Consulting

OCTOBER 24, 2011

Marketing’s role is growing through the addition of what I call ‘sales enablement’ activities. These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media).

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Hubspot

JUNE 7, 2010

When you ask someone with a successful social media presence how to build your own audience, the answer most often is, “Write a blog post, tweet it to your following, and share it on Facebook and LinkedIn.” But what if you do not have many followers on Twitter or Facebook Fans? Here is how we did it. I’m guessing it’s been a while.

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Share: Read more from Social Media B2B Marketing , Social Media Campaigns Click here to cancel reply.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Hubspot

MAY 24, 2010

Now that you've started to settle into your Monday, we hope you'll enjoy some of our favorite articles you may have missed in your RSS Reader last week. Marketing Takeaway: Facebook isn't only advantageous for B2C companies. Marketing Takeaway: Those who have mastered social media understand the tools and its best practices.

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

Chris Koch

JUNE 26, 2009

You need to identify the most important influencers in you market and track those conversations. Pick an RSS tool. One of the best ways to start is with RSS. There are a million tools out there for doing this, and you can integrate RSS feeds into your browser but I find that cluttered and distracting. B2B Marketing.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

NuSpark Consulting

OCTOBER 15, 2011

Marketing can communicate messages via word, audio, or video, but marketing folks can rarely create a personal relationship as well as those in sales. Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

Marketing can communicate messages via word, audio, or video, but marketing folks can rarely create a personal relationship as well as those in sales. Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

Hubspot

JANUARY 13, 2011

John runs Inbound Zombie , a social media strategy firm, where he helps small businesses and nonprofits develop their social media strategy, specifically focusing on Facebook. In the interview we discuss: How he built his business from the ground up through blogging and inbound marketing. Additional Facebook resources.

Facebook 28

Facebook Landing Pages Webinar Metrics RSS 28

Hubspot

APRIL 28, 2011

Mari Smith , coauthor of Facebook Marketing: An Hour a Day , joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! In this episode we chat about: What types of content work best within Facebook to boost engagement. Facebook Page Insights.

Facebook 28

Facebook Practices Lead Scoring Lead Ranking 28

Industrial Marketing Today

APRIL 26, 2010

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Biznology

MAY 19, 2015

Using platforms like Pinterest , Google+, Facebook , Instagram, and other sites, are essential. Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. Facebookers : Everyone in the entire world is on Facebook. Social Media Marketing.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Online Marketing Institute

NOVEMBER 8, 2010

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. For that, check out the incredible potential of Inbound Marketing and Marketing Automation.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

MLT Creative

FEBRUARY 1, 2011

Just like sitting at a stop sign at the mall, watching all the inbound traffic flow in, B2B marketers can yield to traffic using inbound marketing tactics. Provide subscription offers, both email and RSS feed, to your newsletter, blog or press release pages. Use the same colors, logo, tagline, etc.

Traffic 40

Traffic B2B Marketing Paid Search Agency Advertising Agencies 40

Industrial Marketing Today

APRIL 20, 2010

They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. NOTE: Requires registration to download) Please share with your friends and followers: Related posts that may interest you: Social Media Marketing: Time Trap or Opportunity Magnet?

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

The Effective Marketer

JUNE 13, 2009

Back to the free marketing stuff. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 18, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

APRIL 28, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Hubspot

MAY 8, 2012

Display a clear call-to-action module to subscribe to your blog, along with an RSS subscription button and a simple, one-field email opt-in form near the top of your blog -- above the fold. You could even create a dedicated tab on your Facebook page and collect subscriptions right within Facebook! 13) Promote on Thank-You Pages.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 19, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. { As a practitioner in the field of Inbound Marketing Automation, I couldn’t agree more with you, and Mike Gospe’s view points about the need for a strategy before you embark on a quest for Automation tools.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

SEPTEMBER 29, 2009

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. David Brazeal´s last blog.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Martech Advisor

JANUARY 24, 2020

The course will also guide you to pick podcast hosting services, directories, RSS feeds, and measure the results. Viral Marketing and How to Craft Contagious Content - Coursera. To supplement the learning, you can also check out HubSpot’s Inbound Marketing Certification. Google Analytics for Beginners - Google.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Industrial Marketing Today

APRIL 22, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

JUNE 24, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

NuSpark Consulting

OCTOBER 28, 2011

While their SEO would improve, they were trying to reach too many different vertical markets with one medium. So market research is the very first, and most important step, to developing an online presence. Serve a buffet of tasty content to drive prospects to your website from Twitter, LinkedIn and Facebook. Need I say more?

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100