Trending Sources

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. The goal of inbound marketing. Hubspot tends to view inbound marketing as an engine for leads.

Why Non-Profits Need Inbound Marketing

Synecore

An exciting announcement came out of HubSpot last week that''s got the inbound world buzzing. As you can see in the promotional video below, HubSpot is partnering with charity: water , "a non-profit organization bringing clean and safe drinking water to people in developing nations.” Inbound Pushes Content Creation. Inbound Fosters Transparent Sharing. What next?

Why Your Company Should Hire an Inbound Marketing Agency

Synecore

As 2015 comes to a close, companies great and small are thinking about 2016 marketing strategies, tactics, and budget allocations. In the past, this yearly process consisted of weighing the merits of various outbound marketing initiatives, which usually included some combination of trade shows, direct mail campaigns, internal cold calling, and outsourced telemarketing efforts, often coupled with a steady dose of print, radio, and television advertising. Empowered digital consumers no longer need to rely on outbound marketing to be told about new products and services.

What are the boundaries of inbound marketing?

grow - Practical Marketing Solutions

One of the most interesting aspects about being an observer in this particular time and place in the history of marketing is watching the continuous cycle of innovation, experimentation, and maturity. In that entire decade, what innovation caused us to re-think marketing strategy? On the surface, this would seem to break the inbound promise. The boundaries of inbound marketing.

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

Hubspot

Yet somehow I’d forgotten all about it until a couple years ago, when someone asked me to explain the difference between “content marketing” and “inbound marketing.” ” I suggested she let others fret about terminology and instead focus on creating awesome stuff that doesn’t even feel like marketing in the first place. See below.

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Closed Loop Marketing. Facebook.

How to Organize a Digital Marketing Team – Lessons from Hubspot

Fearless Competitor

Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” First a disclaimer: I don’t actually subscribe to Hubspot any longer. Stay tuned.

6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face. B2B Marketing: Facebook vs. LinkedIn.

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Hubspot

So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. And for inbound marketing to truly work, you''ll need to become an inbound marketing student.

HubSpot Goes #DeskFree, Pioneering the Next Frontier of Workspace Collaboration

Hubspot

HubSpot has always been committed to building a collaborative environment that helps our employees do their best work. Just like our company sought to level the marketing and sales playing field for businesses through inbound, we wanted to literally level the workplace environment by removing all the desks in our four offices across the globe. Inbound Marketing Daily

39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. 39 Fantastic Inbound Marketing Blogs to Start Reading Today. 1) Adhere Creative. Cheap Ways to Build Small Business Brands. 2) B2B Inbound. Marketing is Not a Department.

The Future of SEO and What it Means for Inbound Marketing [SlideShare]

Hubspot

A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic. Source: HubSpot via Google ). inbound marketing SEO analytic

4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success

The Forward Observer

Social media can grease the wheels of your inbound marketing. According to the manufacturer, police officers once used WD-40 to remove a naked burglar trapped in an air conditioning vent.   So what does WD-40 have to do with inbound marketing? To view a series of short videos of me explaining the inbound marketing methodology, click here. Here''s how.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” ” Maddie Grant: “Marketers should stop marketing and start connecting.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. The following are the 10 top reasons brands fail to tap into the real potential of Facebook.

38 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. 38 Fantastic Inbound Marketing Blogs to Start Reading Today. 1) Adhere Creative. Cheap Ways to Build Small Business Brands. 2) B2B Inbound. Marketing is Not a Department.

How Inbound Marketing Can Fuel Native Advertising

Hubspot

Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. The Role of Content in Inbound Marketing. So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising?

Your Guide to Starting a Successful Inbound Marketing Career [Free Kit]

Hubspot

Jobvite found that 69% of all HR recruiters expect hiring to become more competitive in 2015, especially regarding social recruiting on LinkedIn and Facebook. We created an inbound marketing career kit t o help out those of you interested in a career in inbound marketing. Download your Ultimate Inbound Marketing Career Kit here. Ahh, if only.

Announcing the Next Generation of HubSpot's Inbound Marketing Platform

Hubspot

About a year ago, we asked marketers for the primary motivation behind their most recent website redesign. third of marketers said they redesigned because it was time for a change. But ultimately what we found was that the decision to redesign is often driven by internal marketing needs. So there’s a disconnect there, between what marketers offer and what people really need.

25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]

Hubspot

We all know famous inbound marketers, from David Meerman Scott to Seth Godin to Guy Kawasaki to our very own Mike Volpe. But what you may not know is that Coco Chanel, Bruce Springsteen, Joan Didion, and Michael Jackson all have indispensable advice to inform your inbound marketing strategies and tactics. So inbound marketers need to make data a competitive advantage.

The Inbound Marketer's Complete Guide to Newsjacking

Hubspot

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! Newsjacking requires marketers to, in the immortal words of Nike, just do it. Breaking news, you guys!

10 Ways to Drive Instant Results With Inbound Marketing

Hubspot

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. Pretty cool for just one test.

Announcing the Launch of the New Inbound Marketing Book [Free Preview]

Hubspot

Inbound marketing is no different. Five years ago, Digg was still a thing , Google still indexed tweets in search results , and Farmville was the most talked-about application on Facebook. Today, inbound marketing is about a lot more than just getting found -- successful marketers are using it to attract people to their website, engage prospects, and delight customers.

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9 B2B Marketing (and Life) Lessons from #Inbound15

KoMarketing Associates

What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. Market unto others are you would have them market unto you.

Mail 139

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). ” Clearly the Hubspot model is built on leads. The Hubspot model is very clear: Produce content that generates more leads every month. Isn’t inbound marketing supposed to lower our marketing costs?

Five Steps to Effective B2B Inbound Marketing

Marketri

The good news is that even companies with limited marketing resources can engage prospects and win new customers. The solution is inbound marketing! Instead of throwing away money on traditional “push” advertising techniques, pull your customers in through inbound marketing. As far as marketing priorities, design is nice but “content is king.”

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. For an inbound marketing generalist, you could ask any or all of these questions. Now pretend you're the CMO for the company, and you have to decide what your marketing team should do to improve their marketing.". My Interview Approach.

23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]

Hubspot

As you likely know from reading this blog, we're huge proponents of inbound marketing over here, and we honestly believe that outbound marketing is dead. So we were thrilled to come across an awesome infographic from Voltier Digital yesterday, which highlights the benefits of inbound compared to outbound marketing. Connect with HubSpot Tweet This Stat! ).

Stats 35

How Your Private School Can Get More Applicants With Inbound Marketing

Hubspot

Brendan Schneider, the director of admissions at Sewickley Academy (and a HubSpot all-star) put it perfectly , “It all came together that prospective families begin their search for schools at Google, and if you don’t show up on the first page, you might as well not exist.” Inbound Marketing and Your School. Inbound Marketing nonprofit

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Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week

Hubspot

Poring over the content we put out this past week at HubSpot, one word really stuck out to me. By leveraging the power of "how" more frequently, we as inbound marketers can make sure we''re producing content that''s genuinely useful. So, without further ado, here''s a collection of new HubSpot content that we hope you will find helpful. inbound marketing

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Today is an exciting day.

How to Get Hired as an Inbound Marketer

Hubspot

But if you're looking for a job in marketing -- specifically inbound marketing -- there's some light at the end of the tunnel. According to Monster.com , "In 2012, leading-edge internet technologies will again be a leading generator of marketing jobs." Basically, the job market is hot for your skills, and people want to hire you. You aren't working? Nailed it.

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to. What I Look for in an Inbound Marketing Manager. The perfect inbound marketing manager has a variety of different skills.

Free Content Creation Resources, How to Dominate Organic Search, and More in HubSpot Content This Week

Hubspot

The modern marketer wears many hats. From creating killer content , to crafting compelling emails , to engaging with folks on social , there''s always plenty to keep a marketer busy. As modern-day Renaissance men and women, many of today''s marketers are expected to do it all … while balancing on one foot … and juggling chainsaws. inbound marketing