Anything Goes Marketing

APRIL 9, 2006

For all those into those cool experience website, check out Nike's area designed specifically for women. Not only do you have some cool music to inspire you while you shop, there are some great work out videos, good offers for a workout DVD, exercise tips as well as videos explaining how to do certain hip hop moves. Keep it up Nike!

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Anything Goes Marketing

OCTOBER 13, 2008

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). It's Canadian Thanksgiving up here today and I'm all about giving back. Here's why: a.

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Anything Goes Marketing

AUGUST 29, 2006

You may have thought that I've completely lost it but what I'm actually doing is an SEO experiment. Just like the name of my blog "Anything Goes" and this is an Anything Goes marketing experiment. In addition, if this works, you can perhaps use this tip for your own online campaigns or blog posts.

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Anything Goes Marketing

AUGUST 26, 2006

Keep experimenting and see what works. In addition, if you're looking at targeting some new key prospects, try experimenting with your lists as suggested above. You can even dig down deeper to break out the list between those that have signed up say in the last 2 months vs. the rest of the newsletter subscription group.

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Anything Goes Marketing

FEBRUARY 1, 2009

I do have some other posts that I'm working on that get more into tips and tricks so stay tuned. Twitter allows me to better understand the landscape that I work in. With Twitter, I can learn how to create better experiences for customers by arming myself with knowledge. Why do I Twit? It seemed cool and cutting edge.

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Anything Goes Marketing

MAY 3, 2006

This is definitely something to think about - you have customers that are really enjoying the experience with your business. How can you turn these people into advocates and help the spread the message about the great work you are doing?

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Anything Goes Marketing

JANUARY 26, 2010

You would be surprised how experimenting with slightly different “From” addresses can improve response rates. The trick is to automate the follow up emails to non-responders so the technology does the work for you and you can move on to other initiatives while maximizing every drop from your campaigns.

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Anything Goes Marketing

SEPTEMBER 20, 2006

In this article, John Doer explains the RAIN method of selling in which you develop a Rapport with a potential client, find out what their Aspirations and Afflictions are, what Impact your solution will have on their aspirations and afflictions, and finally making them understand the " New Reality " that their business will experience.

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Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". Cold Calling Works. Sales and marketing can work together. Sales and marketing can work together. Has it worked?

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Anything Goes Marketing

SEPTEMBER 7, 2006

For your business blog remember that it's only one avenue as part of your overall marketing plan and it should work in conjunction with your other marketing efforts. As long as it's all related and adds value to the user experience, it's all good. The above video is definitely a gem.

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Anything Goes Marketing

AUGUST 3, 2009

This is something that will definitely not work for everyone but I thought it was unique. The opposite works as well. To win a prize, their Twitter followers had to write about a bold moment in their lives. We typically use query strings to track other channels as well as paid search and banner ads.

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Anything Goes Marketing

DECEMBER 3, 2006

It really works and I come away from the podcast with some better insight into the sales and marketing process. Prospects and clients also get some insight into the quality and expertise of the people that are working at your company. It may give them further incentive to work with you.

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Anything Goes Marketing

SEPTEMBER 4, 2006

I must admit that I'm still tweaking my blog daily to improve my conversion rate but here is what I've found from my own experiences. I've also added my most popular posts which demonstrates some of my best (or worst work). The question is, how do you keep this traffic and convert these people into regular readers?

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Anything Goes Marketing

OCTOBER 2, 2006

One way is to give out free IPods but this doesn't work anymore becuase everyone already and their dog has an IPod (PS - a future bloggy post will depict the sorry state of our nations hearing). It heightens the online experience for boring company websites. Ok - so, how do you get more people to your site? It's fun and different!

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Anything Goes Marketing

APRIL 20, 2006

Have enough work writing one email to your customers or prospects? PS: I personally see this as a lot of fun becuase if you have the tools to measure your success then you can do some really small experiments and see if you get a greater amount of conversions, opens and clickthroughs based on using even very small content substitutions.

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Anything Goes Marketing

JANUARY 25, 2007

The campaign worked as it not only tested the IT knowledge it sprinkled in other questions based on the interests of their target market including questions about Star Wars etc. Even creating a piece of content that no one else has such as a study or a how to paper is something that typically works.

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Anything Goes Marketing

JANUARY 16, 2007

Make Them Feel Special Why does this campaign work for Mini? Personalizing the Experience but Doing it Publicly I was going to stop the post right there but had some ideas for you to think about. Screw ROI - Think LOI (Loyal Opt-Ins) Tags: blogging , creating demand , customer loyalty , Mini USA , personalized experience.

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Anything Goes Marketing

OCTOBER 11, 2006

From my own experience I've seen a fantastic postcard email that just had two words as a call to action. Update Nov 19, 2006: I've included some additional tips from the Silverpop study called " Email Creative that Works ". Open and clickthroughs were some of the best I've ever seen.

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Anything Goes Marketing

MAY 28, 2006

Since my wedding on May 21 I haven't been basking in the glory of marriage but rather have been working my bum off catching up and planning for my future. Note the things that work and that don't. I've also started to catch up on some of my millions of email newsletters and blog feeds that I get. What do people really want to see?

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