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| | BUZZ MARKETING FOR TECHNOLOGY
MAY 19, 2010 [Experience, Peer-to-peer] Social Customer Support delivers Strong ROI
In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case. This is why they find it hard to see results that make for a strong ROI. So why wouldn’t you center you social media efforts in this area?
| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 [Experience, Peer-to-peer] PKM and the Organization - Pollard
In search of a better way to live and make a living, and a better understanding of how the world really works. This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). n North America at least, Knowledge Management (KM) budgets are under constant siege, KM leaders salaries and department headcounts have been cut back, the Knowledge Director role has been relegated to a subordinate back-office role, and many CEOs are searching for ways to outsource the function entirely. Was there too much content to wade through?
JUNE 29, 2012 | HUBSPOT
[Experience, Peer-to-peer] 21 Internet Marketing Stats That Will Blow Your Mind
APRIL 23, 2012 | INDUSTRIAL MARKETING TODAY
[Experience, Peer-to-peer] Content Marketing for Engineers
APRIL 4, 2012 | IT'S ALL ABOUT REVENUE
[Experience, Peer-to-peer] Social Business Q&A: 10 Questions with Augie Ray
FEBRUARY 28, 2012 | MANHATTAN MARKETING MAVEN
[Experience, Peer-to-peer] 4 Ways to Engage Millenials
JULY 27, 2011 | CONVERSIONATION
[Experience, Peer-to-peer] Word of Mouth Marketing: When a Human Phenomenon Goes Business
NOVEMBER 26, 2010 | SOCIAL MARKETING FORUM
[Experience, Peer-to-peer] Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
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| | IT'S ALL ABOUT REVENUE
APRIL 4, 2012 [Experience, Peer-to-peer] Social Business Q&A: 10 Questions with Augie Ray
When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. His perspective was business first – never social for the sake of social. We are always thrilled to interview smart, insightful people on our blog. What’s the difference between social media and social business? Readers, meet my friend Augie.
| | INDUSTRIAL MARKETING TODAY
APRIL 23, 2012 [Experience, Peer-to-peer] Content Marketing for Engineers
Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. The scope of your content marketing will have to scale proportionally to your budget.
| | CONVERSIONATION
JULY 27, 2011 [Experience, Peer-to-peer] Word of Mouth Marketing: When a Human Phenomenon Goes Business
People have always talked about their experiences, emotions, needs and also products, services and brands. With the arrival of interactive and social media the patterns, role and impact of word of mouth have changed. However, the rules of word of mouth marketing have changed and evolved and they continue to evolve. Having a narrative, conversational and thus social vision.
| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 [Experience, Peer-to-peer] How to Save the World - PKM An Update
Personal Knowledge Management (PKM) -- an Update. Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. We did about 100 interviews, and tried to get at the root causes of the problems and concerns they cited.
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HUBSPOT | FRIDAY, JUNE 29, 2012 [Experience, Peer-to-peer] 21 Internet Marketing Stats That Will Blow Your Mind
Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Just want to sound smart in board meetings? Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Source: Epsilon and DMA ) Using personalized and timely lead nurturing with marketing automation is an important strategy for improving the overall performance of your email marketing and customer generation. Take a gander! Tweet This Stat! 14) U.S. MORE >>
BUZZ MARKETING FOR TECHNOLOGY | SATURDAY, OCTOBER 4, 2008 [Experience, Peer-to-peer] The Bamboo Project Blog
In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning. Yes, theres a lot of great stuff available out there, but honestly, if you think that reading blog posts is the key to learning with blogs, then I think youre missing the boat. MORE >>
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JULY 22, 2008 [Experience, Peer-to-peer] How to Save the World
In search of a better way to live and make a living, and a better understanding of how the world really works. Social Fluency. fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. Insight depends on our ability to apply critical thinking to what we know. This ability to integrate is social fluency. MORE >>
SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010 [Experience, Peer-to-peer] Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
People have always talked about their experiences, emotions, needs and also products, services and brands. With the arrival of interactive and social media the patterns, role and impact of word-of-mouth have changed. However, the rules of word-of-mouth marketing have changed and evolved and they continue to evolve. People communicate in many ways: from face to face interactions to telephone calls and writing letters or exchanging opinions via email, blogs and so on. These experiences are shared and often have a very personal and subjective nature. MORE >>
LEADER NETWORKS | TUESDAY, NOVEMBER 17, 2009 [Experience, Peer-to-peer] The New Symbiosis of Professional Networks: Social Media’s Impact on Business and Decision-Making
I am thrilled to share key findings from research that Don Bulmer and I conducted called The New Symbiosis of Professional Networks. Don and I began this research this summer in efforts to explore a greatly overlooked area in social media - how decision-makers are using social media in their work. great deal of attention and research has been devoted over the last few years to evangelizing social media as a new form of customer-centric relationship building. How do they compare to traditional off-line networking? Credible? MORE >>
- [Experience, Peer-to-peer] When familiarity breeds intent: 5 tips to building brand awareness EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 13, 2010
- [Experience, Peer-to-peer] Exclusive Interview With SAP's Director Of Social Media - Michael. B2BBLOGGERS | TUESDAY, AUGUST 24, 2010
- [Experience, Peer-to-peer] 4 Perspectives About Millenials MANHATTAN MARKETING MAVEN | FRIDAY, MAY 14, 2010
- [Experience, Peer-to-peer] 4 Ways to Engage Millenials MANHATTAN MARKETING MAVEN | TUESDAY, FEBRUARY 28, 2012
- [Experience, Peer-to-peer] Top 5 Inbound Marketing Articles to Start the Week: Content Sources HUBSPOT | MONDAY, AUGUST 2, 2010
- [Experience, Peer-to-peer] What the (Apple) Tablet Means for Online Marketers E-STORM | MONDAY, JANUARY 25, 2010
- [Experience, Peer-to-peer] Gyro:HSR DELICIOUS B2BMARKETING | WEDNESDAY, MAY 27, 2009
- [Experience, Peer-to-peer] Personal Knowledge Management - Pollard BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- [Experience, Peer-to-peer] Wirearchy :: I'll Do It My Way - The Mass Customization of Knowledge Work BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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