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| | BUZZ MARKETING FOR TECHNOLOGY
MAY 19, 2010 Social Customer Support delivers Strong ROI
In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case. This is why they find it hard to see results that make for a strong ROI. So why wouldn’t you center you social media efforts in this area?
| | IT'S ALL ABOUT REVENUE
APRIL 4, 2012 Social Business Q&A: 10 Questions with Augie Ray
When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. His perspective was business first – never social for the sake of social. We are always thrilled to interview smart, insightful people on our blog. What’s the difference between social media and social business? Readers, meet my friend Augie.
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| | INDUSTRIAL MARKETING TODAY
APRIL 23, 2012 Content Marketing for Engineers
Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. The scope of your content marketing will have to scale proportionally to your budget.
| | HUBSPOT
JUNE 29, 2012 21 Internet Marketing Stats That Will Blow Your Mind
Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Just want to sound smart in board meetings? Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Source: Lightspeed Research ) Social is mobile.
| | CONVERSIONATION
JULY 27, 2011 Word of Mouth Marketing: When a Human Phenomenon Goes Business
People have always talked about their experiences, emotions, needs and also products, services and brands. With the arrival of interactive and social media the patterns, role and impact of word of mouth have changed. However, the rules of word of mouth marketing have changed and evolved and they continue to evolve. Having a narrative, conversational and thus social vision.
| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 PKM and the Organization - Pollard
In search of a better way to live and make a living, and a better understanding of how the world really works. This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). n North America at least, Knowledge Management (KM) budgets are under constant siege, KM leaders salaries and department headcounts have been cut back, the Knowledge Director role has been relegated to a subordinate back-office role, and many CEOs are searching for ways to outsource the function entirely. Was there too much content to wade through?
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- How to Save the World - PKM An Update
Knowledge Management (PKM) -- an Update. Since I havent written about this in awhile I thought Id bring you up to
date on whats happening in this space, and some of the discussions I have had with others on the subject. Id been asked to
investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to
do the research through personal
interviews with non-users , rather than the usual user surveys. We did about 100 interviews, and tried to
get at the root causes of the problems and concerns they cited. MORE >>
EARNEST ABOUT B2B When familiarity breeds intent: 5 tips to building brand awareness
| WEDNESDAY, OCTOBER 13, 2010
a recent DemandGen report, 9 out of 10 business buyers say that when they’re ready to
buy, they’ll find you. The Internet has empowered buyers of business services and products with the ability to
research, scope, specify, shortlist vendors, and even purchase, without us even getting a sniff of what they’re up to
. And we don’t mean brand awareness in the sense of simply pushing your brand out there for the world and his dog to
do so that’s about being relevant, interesting and different – engaging hearts and minds. Sit down. MORE >>
- The Bamboo Project Blog
In a few weeks were going to
be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to
read them, Im growing impatient with this idea from a learning perspective. In fact, I have to
go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning. Yes, theres a lot of great stuff available out there, but honestly, if you think that reading blog posts is the key to
learning with blogs, then I think youre missing the boat. MORE >>
B2BBLOGGERS Exclusive Interview With SAP's Director Of Social Media - Michael.
| TUESDAY, AUGUST 24, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social
Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Exclusive Interview With SAP’s Director Of Social
Media August 24th, 2010 | By Jeremy Victor The core underlying vision for B2Bbloggers is to
be an online magazine for B2B marketers by B2B marketers. Today, I introduce you to
Michael Brenner ( @BrennerMichael ), the Director of Online and Social
Media Marketing for SAP. 50 Ways To
Make 2011 Rock 2. MORE >>
LEADER NETWORKS The New Symbiosis of Professional Networks: Social Media’s Impact on Business and Decision-Making
| TUESDAY, NOVEMBER 17, 2009
I am thrilled to
share key findings from research that Don Bulmer and I conducted called The New Symbiosis of Professional Networks
. Don and I began this research this summer in efforts to
explore a greatly overlooked area in social
media - how decision-makers are using social
media in their work. great deal of attention and research has been devoted over the last few years to
media as a new form of customer-centric relationship building. How do they compare to
traditional off-line networking
? Credible? MORE >>
- Primer: Understanding Word-of-Mouth Marketing in the Social Media Age SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
- 4 Perspectives About Millenials MANHATTAN MARKETING MAVEN | FRIDAY, MAY 14, 2010
- Top 5 Inbound Marketing Articles to Start the Week: Content Sources HUBSPOT | MONDAY, AUGUST 2, 2010
- 4 Ways to Engage Millenials MANHATTAN MARKETING MAVEN | TUESDAY, FEBRUARY 28, 2012
- How to Save the World BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JULY 22, 2008
- What the (Apple) Tablet Means for Online Marketers E-STORM | MONDAY, JANUARY 25, 2010
- Gyro:HSR DELICIOUS B2BMARKETING | WEDNESDAY, MAY 27, 2009
- Personal Knowledge Management - Pollard BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- Wirearchy :: I'll Do It My Way - The Mass Customization of Knowledge Work BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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