Remove Experience Remove Peer-to-peer Remove Personalization Remove Social Network

Trending Sources

The Future of the Internet Isn’t the Web

Contently

Smartphones went from 10 percent to 40 percent market penetration faster than any other consumer technology in history. Yet today, not carrying a smartphone indicates eccentricity, social marginalization, or old age. The results of the shift are still occurring, and entire industries are being shaken to their core. Apple News opened to everyone in March.

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists  spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives. Social media is not making us more individualistic. Public social media is conservative.

Facebook Uses Mobile Video to Take Over the World

Synecore

Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence. Ok, maybe taking over the entire world is a bit much, but with each passing day it’s becoming harder to argue with the notion that Facebook is on a clear path to dominate the digital marketing world. Here goes. That’s crazy.

P2P 64

Content Marketing for Engineers

Industrial Marketing Today

Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. The scope of your content marketing will have to scale proportionally to your budget.

P2P 75

The Role of MarTech in Customer Service — The New Marketing

chiefmartech

The best way to deliver outstanding customer experience via service is perhaps unexpected: to let customers to it for themselves. If customers can easily and thoroughly address their problems on their own, they will seek to do so. Self-service is always the most efficient path to resolution, because customers don’t have to wait on your business to respond.

Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. His perspective was business first – never social for the sake of social. We are always thrilled to interview smart, insightful people on our blog. What’s the difference between social media and social business? Readers, meet my friend Augie. 1.

Media 33

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Was there too much content to wade through?

FAQ 2

Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case. This is why they find it hard to see results that make for a strong ROI. So why wouldn’t you center you social media efforts in this area?

Hindsight 20/20 Series: 2, Beware of the social digital divide(s)

Biznology

Part 1, “Your choice of social platform does matter” , is here. This month’s post discusses the inevitable clash of cultures between the s0-called digital natives and digital immigrants   when rolling out a social business platform in a large organization, and how to approach it. Digital Divide (Photo credit: Free Press Pics). But make no mistake.

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

Today, I introduce you to Michael Brenner ( @BrennerMichael ), the Director of Online and Social Media Marketing for SAP. In our interview he shares his first hand experience implementing B2B social media programs and offers advice to other B2B marketers embarking on this exciting journey. Michael: The growth of social media has not gone unnoticed at SAP.

Connections Byte: Chewing on Relationship Building in PR vs. Social Media

WindMill Networking

Now let’s gnaw away on the third pillar of relationship building to test its sturdiness, particularly in relation to social media (“ engagement and information”). Where is the engagement, transparency and the democratization of social in this statement? supposed to value input from customers and other stakeholders in two-way, symmetrical communication?

The Bamboo Project Blog

Buzz Marketing for Technology

RANT ALERT! ) In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. First was my experience last week in talking with people about blogging and learning. Key to mash-ups.

How Marketing Software With Social Features Can Increase ROI

WindMill Networking

Marketers hear a lot about the importance of integrating social media with traditional software-based marketing tactics such as landing pages and email. In the past, integration was difficult because marketing software platforms didn’t combine social networking with other features. The result was a fragmented experience for both marketers and their audience. Hard work.

4 Ways to Engage Millenials

Manhattan Marketing Maven

Every younger generation wants to un-do, reject, fix or repair the mistakes made by their elders. Every younger generation brings its own POV to the party.  Consider four ways to open the conversation:  Give them instant access and status. Millennials want to be taken seriously and have both a voice and vote. They expect to weigh-in on the key issues regardless of rank, tenure, status or skill set. They don’t want to be bossed around and expect to be included in every relevant decision.   Personalize a user-driven experience.

Gyro:HSR

delicious b2bmarketing

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media.   If one were mustering a regiment to step into the breach of social network marketing, one could do worse than rally a corps of B-to-B marketers, for this is the field that has always been about social network marketing.   In what seems a matter of months, social network marketing has become the rage.

PKM and the Organization - Pollard

Buzz Marketing for Technology

In search of a better way to live and make a living, and a better understanding of how the world really works. This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). In other words, most executives either do not see KM as strategic to their organizations, or have lost faith that investment in KM offers an appropriate ROI. Its time for the knowledge champions of the world to get together, and to get our act. Centralized content management initiatives offer little or no incremental value to them.

When familiarity breeds intent: 5 tips to building brand awareness

Earnest about B2B

According to a recent DemandGen report, 9 out of 10 business buyers say that when they’re ready to buy, they’ll find you. The Internet has empowered buyers of business services and products with the ability to research, scope, specify, shortlist vendors, and even purchase, without us even getting a sniff of what they’re up to. And we don’t mean brand awareness in the sense of simply pushing your brand out there for the world and his dog to see. To do so that’s about being relevant, interesting and different – engaging hearts and minds. Sit down.

How to Save the World - PKM An Update

Buzz Marketing for Technology

Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Was there too much content to wade through?

FAQ 2

4 Perspectives About Millenials

Manhattan Marketing Maven

Every younger generation wants to un-do, reject, fix or repair the mistakes made by their elders. Every younger generation brings its own POV to the party.    Mr.Youth and Intrepid Consulting have put a bunch of US and UK millennials under the microscope by engaging them in projection exercises, surveying them and analyzing their digital ethnography to produce some insights into what they want, how they think and how to engage, manage or sell them. Millenials want to be taken seriously and have both a voice and vote. Titled Millennial Inc.

How to Save the World

Buzz Marketing for Technology

In search of a better way to live and make a living, and a better understanding of how the world really works. Social Fluency. fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. Insight depends on our ability to apply critical thinking to what we know. This ability to integrate is social fluency.

Wirearchy :: I'll Do It My Way - The Mass Customization of Knowledge Work

Buzz Marketing for Technology

cross-posted to the AppGap blog - I first wrote this piece several years ago and I think it represents a general perspective on work design principles that may be necessary when considering the elements of learning, accountability, personal skills and styles, teamwork and input from the top down that comprise knowledge work in an era characterized by the use of interdependent software and web services and networked people ). and they dont want to waste time, in a complex, ever-flowing world. Theyve got other things to do as well. Posted to: Main Page.

Top 5 Inbound Marketing Articles to Start the Week: Content Sources

Hubspot

And what do you do when you just aren't inspired to create anything remarkable? Our top inbound marketing article from this past week focuses on the concept of content sources -- places where you can get ideas to help you write quality blog posts -- as well as different types of sources and how to use them strategically and continuously to create remarkable content. 1.