Anything Goes Marketing

DECEMBER 21, 2008

For example if you have a Twitter post such as "New white paper on how to increase ROI". For example, create a feature called "Twitter Q/A". For example, if you are promoting an event in your email, let subscribers know that they they can twit about the event using the hashtag character #. For example #myevent.

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Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

SEPTEMBER 20, 2008

The shift that I've seen is to automate the process using technology. There are many factors that go into this including getting sales and marketing working together as well as buy-in from the marketing team and the rest of the company to invest the time and resources in a systemized lead nurturing process.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

APRIL 7, 2010

In today’s B2B purchase process, the marketer is no longer in charge. What is recommended is to map out the content that prospective buyers would be interested in at various stages of the sales process and automate the delivery of this communication. Therefore, marketing organizations can no longer use this statement as a crutch.

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Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

MARCH 9, 2008

What's key here is that the whole process to create a newsletter becomes much easier as you have an automated program that sends the email for you and the content is content that you've created for a blog or other RSS feed. The above examples are the tip of the iceberg.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

MAY 26, 2007

In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! In order to leave comments, you could add some additional lead qualification questions to the registration process. There are systems that automate this process though.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

DECEMBER 13, 2007

Tips for Your Unsubscribe Confirmation Pages Stefan Pollard continues to write some brilliant posts on the unsubscribe process. He recommends making this a two step process. These Delivery Monitor folk are some really bright people. Perhaps they still want to receive your emails in some capacity.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

JANUARY 26, 2010

Because the process is automated, with marketing automation, you just need to define your list criteria and business rules once and the program manages the rest for you. For example, if you’re sending a newsletter, you may have a corporate email address such as newsletter@company.com as the address the newsletter is coming from.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

MARCH 11, 2007

Measuring Email Usability / Effectiveness If you're asking the following questions: Is my email sign-up process fully optimized? For example, it outlines that the subject line should not only outline what is in the email but also what value the recipient will derive from it. This may be a bad example but you get my point.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

MARCH 18, 2007

For title, I would use a drop down to find out the level that a person is at - For example: manager, director, executive. That's Great - You Still Haven't Mentioned Anything About Qualifying Leads If you're getting too many crappy leads coming in I would recommend automating your lead qualification process.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

JANUARY 27, 2008

This process can be automated by creating a program that sends 2-3 emails over a 3 week period with the offer described above. Here are a few items I liked: Send a text follow up email to those that didn't open or click on your initial newsletter/event (my tip: automate this process if possible using email automation tools).

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

MAY 12, 2007

Web visitors want a sneak peak at the white paper to ensure that it's worth their time to go through the registration process. Many just choose the default answers so they can get through the process and download the webinar or webcast that they want. PS - please let me know if you have any examples that you would like to share.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

NOVEMBER 15, 2009

This post as an example, was written from the product of social media (Twitter). As an example, SiriusDecsions focused on the concept of what they called the Demand Center. lauraramos : #EE09: Omniture says realtime alerts increased contact ratios by to 100X and increased opportuntiies generated by 21X vs. no tools/process.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

NOVEMBER 19, 2006

He uses the gaming industry as an example. For example, why ask for zip code if all you need is state for your lead distribution processes. His big tip is that you should consider providing a large chunk of the white paper for free before you ask for a web visitor to register for it. Only ask what you need.

Paper 100

Paper Lead Generation Auto Responder Generation 100

Anything Goes Marketing

AUGUST 3, 2009

Barefoot_exec provides an excellent example: Change Your Twitter Home Page Pic. For example, if you have an event, promotion, theme etc… create a hashtag for it ( what is a hashtag ?). Here is a great example of how Dunkin Donuts created a contest and used a hashtag to focus the conversation and engage its customers.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised?

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

SEPTEMBER 28, 2006

For example, the page titles and headers should include these keywords. For example, why not send an email to those people that came to your site based on a certain keyword but maybe didn't download a certain white paper and/or complete their sales order? Have a strong call to action based on the keywords. You Searched.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

JULY 18, 2007

What you need to do is to automate this process so that you can easily send out direct mail pieces in a "just in time" format. For example, what if you could automate the lead qualification process to automatically determine if the individual was qualified to receive a direct mailer?

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

AUGUST 7, 2007

For example, if it's a webinar that people are signing up for, provide a pic of the person who is going to speak. Make the registration process as easy as possible. Here's an example: Company X has been a loyal customer for the past 5 years. PS - any examples that you have on setting expectations would be greatly appreciated.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

JANUARY 18, 2009

This should be central in your decision making process on Twitter - how can I best help my customer. I have an example where a customer saw me on Twitter and posted a message on Twitter with my Twitter name ( @chadhorenfeldt ) on a product issue. This example was a positive story. is recommended.

Twitter 100

Twitter PR Service Skype 100

Anything Goes Marketing

DECEMBER 12, 2006

In this way, my blog is similar to the thinking process that an e-marketer goes through on a daily basis (or should be going through!!) : " What actions that I take will drive traffic to my site and increase conversions. This caused a bit of a traffic spike and I thought my blog was broken.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

MARCH 7, 2007

Sales also has to be included in the planning process as they need to know that the goal is to help them and not get in their way. For example, say the CIO your targeting doesn't open an email that you send, either send them another email with a different message or perhaps send them a direct mailer. Lets repeat that.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

DECEMBER 21, 2009

For example, check out [link] and search for your company name. The key to sending relevant communication is to automate the process. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. Most likely, you are being mentioned. Now search for your competitors.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

DECEMBER 3, 2006

It really works and I come away from the podcast with some better insight into the sales and marketing process. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Here are some ideas: Create useful content to reinforce image as industry expert.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

FEBRUARY 21, 2009

CompanyX address Autoresponder Email The Next Generation Looking at the examples above, there really isn't anything wrong with the autoresponder 1.5. This type of personalization leads to a much stronger and smoother hand-0ff process between the marketing and sales teams which I described in my last post " Lead Management and Football ".

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100