Can Marketing Content Trigger a B2B Buying Process?
B2B Marketing Directions
MAY 28, 2023
Most B2B marketers recognize that their toughest competitor isn't usually a company offering an alternative product or service, but rather what their potential buyers are already using or doing. Over the past several years, marketing pundits have promoted a variety of tactics marketers can use to "break the grip of the status quo."
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