Hubspot

MARCH 3, 2020

And luckily, there’s a lot you can do to tip the scales in your website’s favor. From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

MAY 30, 2019

Tips for Using This Template. Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs. They contain helpful tips and FAQs.

PPC 101

PPC Template Work Management Marketing Management 101

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. These approaches highlight important elements that you’ll need for any content marketing strategy , so add these tips to your blog traffic arsenal when following the 5 steps outlined above.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Hubspot

FEBRUARY 5, 2018

It's displayed on top of the general results, and also includes the page's publication date, title, and URL. Then, there was the issue of how this would change the concept of "position one" on the search results page (SERP) -- would anything below the featured snippet even matter anymore? Source: Google.

Features 76

Features Google Work Management SERP 76

Hubspot

NOVEMBER 22, 2018

Having your website appear at the top of a search engines results page (SERP) is something you can achieve if you spend some time on your search engine optimization. Your content is more likely to appear near the top of the SERP for specific inquiries you’ve optimized. For more information on tags, check out this list of tips.

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

Hubspot

APRIL 23, 2020

For example, when Google announced that it would be changing to mobile-first indexing, it necessitated that sites be mobile-friendly, or they'd lose organic traffic from Google. For example, in order to generate more conversions, you may also need to increase traffic while decreasing your site's bounce rate. Changes in the industry.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Online Marketing Examples.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. Types of Domain Structure. A Country Subdirectory After the gTLD.

SEO 97

SEO Marketing Websites Optimization Domain 97

Moz

FEBRUARY 9, 2021

For example, in my current job, I’m focused on creating content for retail store owners and others in the brick and mortar retail industry. To use the same keyword example, if I Google “types of visual merchandising,” the top-ranking articles contain lists. It isn’t an SEO-focused content brief without a query target!

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Non-optimized URLs. Example: /social-selling/.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

The Lead Agency

JUNE 10, 2019

In fact, a recent Hubspot study found that 46% of all Google searches are local , which indicates that almost half of the time, users are looking for a local solution. The below screenshot shows an example of how your business may appear on the search results page with a Google My Business listing. Why Use Google My Business?

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Hubspot

NOVEMBER 4, 2010

Here are 3 tips to improving search engine optimization for your product pages: 1. Categorize and Optimize Product Page URLs. Search engines use page URL’s as a major resource for understanding the content of each page of your website. For a more comprehensive set of tips download our free eCommerce marketing eBook.

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Tips for Using This Template. The "Destination URL" is the place on your website where you want the PPC traffic to end up. Alright, got your template handy?

PPC 28

PPC Template Work Management Marketing Management 28

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Here are eight tips any business owner can use to create a world-class company blog. Configure your blog with a custom URL structure. Image source: HubSpot.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

DECEMBER 2, 2011

And luckily, there’s a lot you can do to tip the scales in your website’s favor. From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat!

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. For example: Head term: unicorn. Content targeting unicorn costumes for kids , for example, will receive more relevant traffic than content targeting unicorn costumes.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

OCTOBER 17, 2014

Check it out below -- and if you have any other tips you''d like to add, let us know in the comments. Note: If you want to get up to speed on the basics of SlideShare, here are instructions on how to get started , tips for making your slides even better , and several different presentation templates (download one here , and another here ).

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees).

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Google is using it to help surface content from great authors in the SERPs. 4) Do you have any tips on local SEO? Why yes, I do. So use them!

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

FEBRUARY 25, 2014

You can learn more about why duplicate content is bad for your SEO and how to fix it in our SEO video tip series here. Using keywords in your content is also used by Google as a ranking factor, so doing this can help improve your SERP placement. Avoid stuffing keywords in titles, headings, descriptions page content, and URLs.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Hubspot

DECEMBER 5, 2011

As more and more examples of excellent Google+ business pages and creative use of the network's unique features arise, more instances of huge Google+ misses are also becoming apparent. Google+ business pages also provide a field for your website URL. Share your tips with readers! Connect with HubSpot : Look at that page!

Google 28

Google Business SERP Custom Publishing 28

Hubspot

MARCH 15, 2018

Rather, the following 10 SEO tips are the on-page factors to get you started with an SEO strategy for your blog in particular. If you're not a customer, you can use these tips as a checklist as you blog. 10 Blog SEO Tips to Search Engine Optimize Your Blog Content. SEO can be confusing. The title (i.e., Long title tag?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

NOVEMBER 1, 2016

Yet there comes a tipping point at which your SEO-optimized digital assets provide exponential returns. As mentioned earlier, SEO is the foundation that will push your website and blog higher and higher in the search engine results page (SERP). It's a long-term investment that has a lower cost with slower rate of return.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. Definition, Examples & Tools!) This will help Google use that data and display it in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

MARCH 15, 2013

Websites with shallow content aren't helpful to searchers, so as a company trying to promote the best search experience possible, it makes sense that Google is trying to ensure only the best content is surfaced in the SERPs. URL parameters like session IDs can result in a site having a lot pages that are identical. 3) High Ad Ratio.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Convert

MAY 12, 2022

Just look at this result for “buy custom designed shoes”: See any “myshopify” in the URL? Given how Google displays the URLs, it’s better for your brand and for your SEO strategy to have your brand name as the domain. And finally, here are some tips for improving technical SEO. Use Keyword Research to Optimize Your Pages.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each episode covers a few different topics. SEO Training.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

SEPTEMBER 11, 2018

And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). This is a process that search engines use to determine where to place a particular web page in SERPs. With high visibility, your domain is prominent in SERPs. Let me show you an example. Simple URL structure. Visibility.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Hubspot

JANUARY 8, 2015

Mashable is a great example of a news source that has adopted infinite scrolling. Below is an example I managed to grab quickly from Pinterest before the page loaded: The Pros & Cons of Infinite Scrolling. For example, ecommerce companies usually have a lot of different categories and options for visitors to search.

CMS Development 28

CMS Development Top of Funnel eCommerce SEO 28

accelerate agency

FEBRUARY 12, 2023

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). Those represent the tip of the ranking factor iceberg. And when that happens, your target audience gets easier access to the tips they need to use your software to its maximum potential.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

SmartBug Media

MARCH 18, 2020

In each ad, you write your messaging in the form of two headlines, a description, and a URL (your web address). They are add-ons to your search ads on Google SERPs (Search Engine Results Pages). HubSpot is one of our favorites and is a highly useful tool for tracking leads. RLSAs: RLSAs are a little-known element of Google Ads.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Hubspot

JUNE 18, 2012

For example, say your company sells solar powered tractors, but your customers tend to refer to them as "eco friendly tractors." For example, if you are a catering company that serves the Denver area exclusively, receiving leads from San Francisco aren't valuable for you, right? Selecting Keywords Based on Geography.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 13, 2017

Here on the HubSpot blog, we've been writing content for a long time -- more than 10 years. And for a while, that strategy has worked for us, and we were able to start ranking for competitive keywords in search engine results pages (SERPs). For example, on the HubSpot domain, we have an Instagram marketing pillar page.

Long Tail Marketing 74

Long Tail Marketing SERP Keywords Content 74

Hubspot

NOVEMBER 27, 2012

That's why we were so excited in October, when Facebook announced Global Pages that allowed marketers to maintain just one Facebook page URL, but route fans to different versions of the page based on their location. In January, Facebook announced that it was opening submissions for Open Graph applications. 12) Ratings System.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

ClearVoice

JUNE 9, 2020

” ~ HubSpot. 2 stellar examples of product marketing. The following examples do a stellar job of connecting with a defined audience, providing education and positioning their brands as providers of solutions. I just read two great examples of product marketing writing! When do writers write about products?

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90