SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Use HubSpot Ads Software to make reporting easy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Optimize Content to Obtain Google Featured Snippets. Website: The searcher wants to find a specific resource.

SEO 87

SEO Tips SERP Content 87

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Let's examine another example of a keyword trap.

PPC 101

PPC Work Management SEO Top of Funnel 101

Televerde

DECEMBER 1, 2020

Average landing page conversion rates are only 2% to 5%, which means up to 98% of people who visit your website aren’t going to convert. For example, someone reaching your website after searching the keyword “what is martech” is at a very different stage than “best types of martech for finance.” SEO can help.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Generate Backlinks Backlinks (links on other websites pointing to your website) are a very important SEO ranking factor in Google. Here’s an example of an email he sent. If not, go back to Step #2!)

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! And luckily, there’s a lot you can do to tip the scales in your website’s favor. Why optimize for local search? Source: HubSpot via Google ). How to Optimize for Local Search on Your Website. It's in the numbers.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? Let’s say you have a website visitor interested in your software solutions. This data helps you optimize your content strategy, refine messaging and deliver more impactful content to your audience.

Marketing AI 89

Marketing AI Work Management B2B Marketing Management 89

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. On-Site Optimization. Anchor text is the hyperlinked text that allows you to internally link to content within a website. Technical Optimization. Broad terms, such as “best dog breeds,” receive larger keyword volumes.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. You don't want to just drive a lot of visitors to your website. Optimizing the wrong page for the wrong topic.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

NOVEMBER 17, 2020

Instead, they must choose to return to your website to explore and fill out a form. Blogs support search engine optimization (SEO). Including keywords in authoritative and helpful blog posts can drive traffic to your website. Businesses that blog get more website visitors and receive 67% more leads than those that don’t.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

JANUARY 29, 2020

In the example below, I typed in "best CRM", "customer relationship management system", and "client management system.". As you can see from the example above, Google gives you a wide range for the MSV. Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot. But don't fret. Analyze search intent.

Keywords 98

Keywords Paid Search Agency Google Ads 98

Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. For example, experiential marketing has proven to be effective with Gen Z, and they're also especially excited by virtual reality.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

OCTOBER 25, 2019

The truth is, though, permalinks and SEO have a lot more in common than you may think, and — when done correctly — can only benefit your website in the long run. A permalink is the full URL of a website or webpage. Take our good example above, “sponsored-tweets-guide.” If you’re targeting a long tail keyword (i.e.,

SEO 70

SEO Long Tail Marketing Keywords Tagging 70

Hubspot

DECEMBER 23, 2010

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1.

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

SmartBug Media

SEPTEMBER 6, 2019

It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points. That, in a nutshell, is “intent data.”. The Easiest Way to Get Intent Data.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Ledger Bennett

MARCH 25, 2020

Earlier this year, Google announced that it would begin phasing out third party cookies in an effort to ensure that “ads are relevant for users” while minimizing “data shared with websites and visitors.” The announcement was met with a mix of doubt and optimism from the marketing community.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Convert

NOVEMBER 16, 2020

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. However, this can be a sub-optimal use of resources as the population in its entirety is impossible to capture. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hubspot

APRIL 4, 2016

Take Conversant Bio , for example. Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Pretty niche, wouldn't you say?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

NOVEMBER 4, 2010

When I’m making a purchase online I hate having to navigate through a website to find what I’m looking for. Here are 3 tips to improving search engine optimization for your product pages: 1. Categorize and Optimize Product Page URLs. Connect with HubSpot : Don’t make me dig.

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Hubspot

MARCH 8, 2016

Your school's website is your largest online asset. Don't forget to make sure you're getting valuable information about your website visitors in return. Don't forget to make sure you're getting valuable information about your website visitors in return. How many conversion points do you have on your website? They won't.

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Hubspot

FEBRUARY 9, 2016

The power of search engine optimization (SEO) is irrefutable. Your nonprofit will experience the perks that come with bringing more people to your website —from increased membership to PR attention and beyond. When it comes to success with SEO, long-tail is the name of the game. 4) Mix Long-Tail and Head Terms.

Keywords 28

Keywords Long Tail Marketing Research Peer-to-peer 28

Navigate the Channel

MAY 22, 2023

And, if you’re not a search engine optimization (SEO) specialist, you may not be sure why keywords matter so much TO YOU. Think of keywords as topics, or ideas that form content on a website. Although there’s no one-size-fits-all approach, consider the following ways to optimize your keyword density rate for SEO purposes.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

NOVEMBER 16, 2011

Google ostensibly made this change to provide additional privacy to its users; however, this is also at the very dear cost to many marketers of understanding how their visitors are finding their website. This is a valuable number, because it helps give clarity to the success of your inbound marketing strategy and long-tail keywords.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Hubspot

MAY 14, 2012

Let's take a look at some of our customers, for example. HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. For example, HubSpot has released tons of ebooks that show marketers how to do something, like set up their Facebook page timeline , for instance.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

JANUARY 26, 2017

For example, Moz videos are published on Wistia first, then on YouTube. Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. Video marketing is an engaging content format that can diversify traffic.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

MARCH 15, 2011

Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations. Go here to create an account and submit your website.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Convert

MAY 12, 2022

Talia Wolf , Founder and Chief Optimizer, Getuplift. We’ll show you how to use that to improve your conversions no matter what aspect of your Shopify store you’re trying to optimize. Shopify Store Search Engine Optimization Checklist. But as you scale, it is impossible to track and optimize hundreds of product pages manually.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

NOVEMBER 1, 2016

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. Those days are long gone.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Make sure your website has the right messaging to help visitors pass the blink test. Add offers to your website that appeal to visitors and leads in all stages of the funnel.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! And luckily, there’s a lot you can do to tip the scales in your website’s favor. Why Optimize for Local Search? Source: HubSpot via Google ) Tweet This Stat! Source: HubSpot via Google ) Tweet This Stat!

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28