Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. With billions of daily messages reflecting the candid thoughts and opinions of the world, in real-time, social listening can provide the answers to any question a business might be facing.

Analysis 102

Analysis Custom Publishing Advertising Benchmark Keywords 102

Marketing Insider Group

NOVEMBER 12, 2014

This article is one of the best on the list and covers the pros and cons of Steve’s hotly debated idea that you cannot create great products by focus groups. The author calls this “one of the most famous opinions from a highly opinionated man.” And how it can drive real results and revenue.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Litmus

JANUARY 23, 2024

So, where can you find email design inspiration and examples for new strategy, copy, design, and development ideas? Best sources for email inspiration, ideas, and examples Now, on to the fun stuff. You can follow brands, and get updates on ‘ what’s new from brands you follow ’ in your inbox with collated email examples.

Examples 85

Examples VALS Newsletter Design 85

Martech Advisor

DECEMBER 16, 2019

Let’s look at an example from music. Definition, Design, Management, Trends, and Examples. It’s not about implementing every suggestion but letting your customers know that you value their opinion. Example of a Personalized Video. Create a Memorable Brand Experience. Value User Feedback.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Sprout Social

AUGUST 23, 2016

And social media is the perfect example of this shift. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. People aren’t afraid to voice their opinions on social media. An easy way to do this is through Twitter Advanced Search.

Social Media 111

Social Media Paid Content Media Business 111

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. In my opinion, this is the difference between good or great. They need to snap up that Facebook name pronto. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Tools to Enhance Your Social Listening Strategy.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

ClearVoice

OCTOBER 9, 2018

She shares tips for weaving yourself into the local fabric, opinions on the emerging remote workforce, and success stories in marketing all kinds of regional businesses. You can’t come in, for example, and say “this is the best XX in the city” if you don’t know who the “real” best XX in the city is first.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Conductor

JUNE 4, 2020

Read surveys, respond to reviews, do focus groups. There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. There are too many players, stakeholders and opinionators in every organization.

SEO 64

SEO Tips SERP Forrester 64

Sprout Social

JANUARY 30, 2023

Examples of customer-centric brands on social Social media is a perfect complement to your customer-centric strategy. CAVA #sweetpotatoes ♬ original sound – CAVA In this example, Cava recognized their error and shifted accordingly, a key pillar of any customer-centric approach. cava Wait for it ?‍?

Examples 113

Examples Ideal Customer Profiles Brand Identity Branding 113

Hubspot

JANUARY 18, 2012

Host a Focus Group. Effective focus groups have segmented audiences, and many social networks have advanced in such a way that there is sufficient functionality to perform your own R&D. For example, you could use Google+ circles to segment people by industry or location to better target your questions.

Social Media 28

Social Media Media Marketing Management Social Networks 28

Hubspot

MARCH 24, 2015

Whether you decide to have a one-on-one chat or a larger focus group, sitting down and actually talking with people is one of the most important parts of your persona development process. Google Forms are perfect for capturing quick opinions or feedback on certain topics. Connect your Twitter account to Followerwonk.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Buzz Marketing for Technology

JULY 7, 2008

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. Your opinion is as valid as anyone elses, so come on. let us know what you think.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? If your company sucks, Twitter’s not your problem. So, one day you created a Twitter account and you had zero followers, and today you have a Twitter account and you have a kajillion followers. That’s a crisis.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Hubspot

OCTOBER 28, 2013

What kind of values and opinions do they have? For example, you can assume that most of the commercials on the Women''s Entertainment (WE tv) channel are slanted towards female viewers. I don’t know about you, but you can find out a lot about me if you took 5 minutes and looked at my Instagram or Twitter profile.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Sprout Social

JUNE 12, 2023

If you’re a SaaS tool, you might have a group of young, tech-savvy professionals who value efficiency, and a group of older, less tech-savvy professionals who value simplicity and ease of use. For example, “Efficient Emma” might represent the young, tech-savvy professionals who use your software to improve their work efficiency.

Marketing AI 132

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 132

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Walk through hypothetical conversations with each of those groups, and document all of the questions you'd like to ask before beginning your research. 3) Find the right group of people for your market research.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). These opinions are for the most part subjective. Twitter followers. Twitter mentions. And so what? LinkedIn followers.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). These opinions are for the most part subjective. Twitter followers. Twitter mentions. And so what? LinkedIn followers.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Golden Spiral

APRIL 16, 2019

If you have a medical technology product that addresses colds and flu, for example, you have to capitalize on cold and flu season. You know, the iterations of MySpace, and then Facebook, and the Twitters, etc. Some people have different opinions of that. You talked about the bias of doing an internal group.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Hubspot

OCTOBER 10, 2013

and a Twitter account.) summarizing her opinions on the changes from Google. For example, one of our recent articles was inspired in part by discovering someone had hit our website searching for "how do I sell to people in the awareness phase of the buying cycle". 34) "fashion focus group questions".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

WebMarketCentral

NOVEMBER 18, 2009

Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. Conversation Aggregation. Ratings and Rankings.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

Sprout Social

NOVEMBER 13, 2019

Thousands of people responded with their opinions and gave suggestions on how the streaming platform can better promote shows. This is an example of social media crowdsourcing in action. Enterprise.nxt, for instance, created a Twitter poll to understand how its followers manage their passwords.

Social Media 95

Social Media Effectiveness Media Opinions 95

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. We are a good example of a media outsider coming in with some fresh thought and making a splash.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Martech Advisor

FEBRUARY 5, 2020

Voice of the Customer converts raw feedback and opinions into action points for your marketing strategy. For example, a Voice of the Customer survey can reveal the exact reasons for which most customers buy your product. For example, Lenovo used Google Surveys 360 to embed the Voice of the Customer in key developmental processes.

Forrester 66

Forrester Customer Satisfaction Landing Pages Customer Surveys 66

B2B Digital Marketer

MARCH 4, 2021

Rita’s Twitter: [link]. Jim Rembach (00:59): Well, as you say that I started reflecting back in turning back the dial on like, well, those are some of the same questions I had about Twitter. You can connect on clubhouse using your Twitter or using your Instagram. ” Episode Links and Resources. Episode Transcript.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Marketing Graham

DECEMBER 30, 2020

The reason for the difference will become clear as I outline my opinion on how to do B2B marketing successfully. Some of the questions can be answered by analysing existing customer data and some will require new research, surveys or focus groups with prospects. and their opinion and expertise will be of value to your audience.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Optinmonster

MARCH 30, 2020

A perfect example of this is FedEx. Now, we definitely don’t recommend that you fund your new business with gambling (you can mark that down as one of the worst ideas ever), but it’s a great example of persistence meeting patience. 25 Clever Content Marketing Examples With Amazing Results. Monetize your site through ads.

Business 94

Business Paid Search Agency Budget Programs Social Media 94

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4) How did they enforce that rule?

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

APRIL 28, 2014

For example, if a delicious entrée makes a cameo in the story, your sensory cortex is activated, making you smell and taste the dish. When listening to impactful stories, your brain can actually cause you to develop thoughts, opinions, and ideas that align with the person telling the story. Stories Influence Our Way of Thinking.

Storytelling 28

Storytelling Paid Search Agency Distribution Act-On 28

Anteriad

APRIL 25, 2023

Black hat SEO Refers to the use of aggressive SEO strategies, techniques and tactics that focus on outsmarting search engines, and usually do not obey search engine guidelines, making that page subject to search engine penalties. Influencers are targeted most notably on Twitter. See White Hat SEO.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Anteriad

APRIL 25, 2023

Black hat SEO Refers to the use of aggressive SEO strategies, techniques and tactics that focus on outsmarting search engines, and usually do not obey search engine guidelines, making that page subject to search engine penalties. Influencers are targeted most notably on Twitter. See White Hat SEO.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

MAY 15, 2013

In the Don Draper school of marketing, a company would design a campaign, develop messaging (sometimes with the help from a focus group or two), agree upon an ad buy, then sit and wait to see what, if any, impact a given campaign had on customer growth, revenue, or awareness indicators.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Micro-tasks are a great example of this. Before crowdsourcing there were focus groups, which never really worked too well. Great post!

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Content Marketing Institute

OCTOBER 23, 2018

Take its YouTube channel , for example. For example, Marketing Week recently offered a glimpse of how retailers like Caspar and Nike are delivering on shoppers’ heightened expectations for customized service by launching pop-up stores and augmented reality features that merge the benefits of their online and offline shopping environments.

Generation 106

Generation Terms and Conditions Peer-to-peer Paid Search Agency 106