KoMarketing Associates

FEBRUARY 24, 2022

Marketing events have shifted in both form and function as a result of the Covid-19 pandemic, and new research suggests that marketers are still not entirely confident in virtual event execution. Just 14% said the same about webinars, and 8% echoed a similar sentiment about hybrid events.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

Marketing Insider Group

JULY 15, 2021

We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. The Tweetchat Event. The “secret sauce” is a specific Twitter event hashtag. Long-Live the Tweetchat!

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. The webinar integration also allows users to automate the follow-up process to keep teams engaged with attendees in a consistent manner, to help accelerate pipeline.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. Today, webinars are more important than ever.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Incorporating live demonstrations within your webinars adds an extra layer of impact.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. Virtual events and webinars (52%).

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Marketing Insider Group

MAY 18, 2020

By executing a thought leadership strategy, you can gain credibility and showcase your expertise. We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. A recent poll conducted by ZoomInfo found that over 85% of respondents actively look for ways to automate their work.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial. Reaping the Benefits of Email Marketing.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

SpotMe Blog

JANUARY 26, 2022

And, should you run your next virtual event with Zoom? Are there Zoom Webinar alternatives? Security researchers weren’t mild in their judgment. Is Zoom Webinar for you? Zoom Meeting and Zoom Webinar. Zoom Webinar. Zoom Webinar is a Zoom Meeting spin-off. Truly the one-to-many type of events.

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. It is up to you to do the research and build the personas and profiles,” said Maxwell.

Optimization 107

Optimization Ideal Customer Profiles Customer Surveys Communities 107

Webbiquity

APRIL 28, 2020

On April 23, while presenting the findings on a webinar , the BMZ team ran four quick polls with the webinar audience to find out how the B2B marketing outlook and plans had changed over 30 days of lockdowns, slowdowns, and shutdowns. The quick polls focused on four topics: Change in overall budgets.

Planning 311

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 311

Webbiquity

MAY 20, 2020

Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. 39% plan to reallocate event marketing budgets to other tactics, with additional content creation topping the list. Initial Live Events Outlook: Big Budgets, Busy Calendars.

Event Marketing 213

Event Marketing Marketing Budget Creation Planning Peer-to-peer 213

Launch Marketing

JUNE 16, 2021

Webinars have become an extremely popular format to communicate, interact and relay information to clients, prospects and other professionals in the industry. With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Hubspot

SEPTEMBER 30, 2020

In 2020, brands are leveraging virtual events more than ever. And, although some marketers once believed that " webinars were dead ,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Second, webinars can enable your fans to interact with you digitally.

Webinar Metrics 101

Webinar Metrics Class Bandwidth Work Management 101

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. Check out a recording of the webinar. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022.

Webinar Metrics 52

Webinar Metrics SEO Research SERP 52

Webbiquity

SEPTEMBER 22, 2020

Two recent research reports provide answers. For B2B technology marketers, in-person events are pretty much out for the moment. Reaching people by phone is difficult, and standard email marketing is less effective. Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020.

Enterprise Management 253

Enterprise Management Work Management Purchase Marketing Management 253

Martech

NOVEMBER 11, 2021

The digital-first strategies many companies are adopting have removed countless in-person interactions and sped up sales cycles. It appears marketing professionals have found using webinars can foster high-quality engagement with their customers before sales interactions. Focus on audience engagement. Generate audience insights.

Webinar Metrics 114

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 114

Launch Marketing

MARCH 17, 2022

In remote and hybrid working environments, webinars have become increasingly popular due to the ease of access and ability to watch on-demand, any time. Most webinars are also free of charge, saving you and your team money versus if you were to attend a conference or tradeshow that would take up some marketing budget.

Webinar Metrics 127

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 127

Contently

NOVEMBER 22, 2021

With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience. The pandemic made us create a strategy,” said one respondent quoted in the report. Look for new ways to reach your audience. Virtual events aren’t going anywhere.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It Processing.Please wait.

Account Based Marketing 115

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 115

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 1: The funding play Triggering event: A small company secures a round of funding (check).

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening. It’s also valuable for keyword research. Webinar Ninja.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

Hinge Marketing

DECEMBER 11, 2019

In 2019, I attended the Qualtrics X4 event in Salt Lake City, Utah. At the event. I left the event energized and ready to log into my Qualtrics account and unlock it’s potential value. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Choose your topic carefully.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1).

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

ConvertKit

JULY 15, 2020

3 types of polls you can use in Instagram Stories. 6 creative ways to use Instagram polls. How to do a poll on Instagram. Start growing your audience with Instagram Polls. But even for me, it's hard to swipe past an Instagram Story poll without responding. 3 types of polls you can use in Instagram Stories.

Webinar Metrics 78

Webinar Metrics Creativity Business Landing Pages 78

chiefmartech

NOVEMBER 7, 2023

I mean real-world, fact-based, happening-now trends that will inform your marketing operations and technology strategy for the next 12 months. We’re grateful to GrowthLoop , mParticle , OfferFit , SAS , and Snowplow for sponsoring this — and to Goldcast for powering our groovy virtual event. Make our wish come true.

Webinar Metrics 110

Webinar Metrics Aggregators Paid Search Agency Analysis 110

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Trade Shows: Investing sponsorship of industry events or even producing an event using internal resources.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Hubspot

APRIL 13, 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. In a blind test run by the team at Business2Community it was discovered that a live webinar not only got 2.3x The Best Live Webinar Software.

Webinar Metrics 87

Webinar Metrics Enterprise Management Budget Programs Work Management 87

Contently

APRIL 26, 2020

To accomplish that, we run a lot of webinars , which means talking in front of a few hundred people each time. After hosting and producing dozens of webinars over the years, I’ve definitely gotten more comfortable. All good webinars need unique subject matter and a strong narrative that captivates the audience.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? If you’re like most other enterprise event marketers, probably a long time and a ton of money. There’s so much to do and pay for – planning, researching, developing, designing, producing, and launching. It’s called event repurposing. Think of your event as a product.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Biznology

FEBRUARY 3, 2020

So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. Find their excellent content, plus webinars and events, and check out their first US event in Chicago in May. This is the go-to place for research and how-to. Sign up, follow, and enjoy.

Resources 171

Resources Research B to B Advertising Agencies 171

Zoominfo

OCTOBER 21, 2018

In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). 43% of that demographic researches services or products for their business through online videos ( source ). Webinars: Regularly hold and record webinars for your customers and prospects.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157