KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial. This was followed by website (36%) and social media (34%).

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for email.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. I can attest to this statistic. In 2019, I attended the Qualtrics X4 event in Salt Lake City, Utah. At the event. Relationships Between Research and Growth.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? If you’re like most other enterprise event marketers, probably a long time and a ton of money. There’s so much to do and pay for – planning, researching, developing, designing, producing, and launching. It’s called event repurposing. Think of your event as a product.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Sword and the Script | B2B

JULY 18, 2023

Many are about surveys and studies because the process of asking questions and seeking answers often produces useful findings. Below is a list of statistics in a logical order around the marketing and sales cycle – with links to the source beneath each entry. ” Read more on eMarketer 5. The average click rate is ~3%.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Marketing Insider Group

MAY 11, 2021

Source: Grand View Research. Predictive analytics involves using data to predict future user behavior, events, and results. You can form accurate predictions by studying historical and current data and statistics. This involves looking at past data and using algorithms to predict future events.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

EveryoneSocial

FEBRUARY 18, 2019

Below is a collection of some of the best social recruiting statistics. Below are 17 social media recruiting statistics and stats on how employees outside your HR and recruiting teams can amplify results. The Social Recruiting Statistics That Matter. CareerArc ). At least 58% of U.S. consumers use social media to follow brands.

Statistics 103

Statistics Paid Search Agency Word of Mouth Stats 103

KoMarketing Associates

SEPTEMBER 12, 2017

found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads. For more insight into this research, we spoke to Kristen Alexander, CMO at Certain, Inc.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Zoominfo

DECEMBER 5, 2017

B2B Sales Follow Up Statistics Sales Follow Up Productivity 1. Emailing (21%) Data Entry (17%) Prospecting & researching leads (17%) Internal meetings (12%) Scheduling calls (12%) 3. One study showed that telephone outreach out-converted emails by a significant margin – 8.21% vs 0.03% ( source ). Phone Calls 10.

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

Porch Group Media

DECEMBER 20, 2021

V12 recently conducted a new mover research study with The Harris Poll and uncovered some insightful stats on today’s new movers and their financial habits. Major life events, such as moving, changing jobs, or changing marital status are the top three reasons people switch banks. New Movers’ Financial Trends. Schedule a Demo.

Statistics 52

Statistics First-Mover Advantage Service Budget Programs 52

EveryoneSocial

AUGUST 27, 2018

The Best Employee Advocacy Statistics. Looking for valuable employee advocacy statistics? Of course, the best way to prove the value of something is with solid research and stats. With that, there are also a TON of statistics out there. Feel free to jump to the sections that matter most: Important Social Media Statistics.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Top Rank Marketing

AUGUST 11, 2023

The post Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

EveryoneSocial

JANUARY 15, 2019

Important Employer Branding Statistics to Know. Looking for interesting and relevant employer branding statistics? Employer Branding Statistics. Employer Branding Statistics. Get your case study. A majority of job candidates, buyers, and employees are researching, engaging, and posting on social media platforms.

Statistics 90

Statistics Paid Search Agency Companies Brand Identity 90

SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

GreenRope

APRIL 29, 2021

Post-Event Follow Up: Tips for Nurturing Your Virtual Event Leads. With the rise of virtual events, it’s even more important to set up an effective post-event lead nurturing strategy to make the most of your attendance. Why post-event nurturing is important. Why Event Nurturing Is Important.

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Community events.

Work Management 102

Work Management Marketing Management Research Organization 102

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. That’s up from 32% in 2019.

Advertising Channels 126

Advertising Channels B2B Marketing Planning B2B 126

Webbiquity

JULY 13, 2021

Here are 12 more interesting findings from this impressive research effort. The youngest Internet users in the study, those aged 16 to 24, access the Internet on average 57% of the time from a mobile device / 43% from a desktop or other non-mobile device (such as a gaming console). It’s a young world.

Internet Marketing 314

Internet Marketing Mobile Marketing Social Media Google 314

Contently

OCTOBER 19, 2017

Content marketing studies tend to be happy-go-lucky affairs. Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. Positive statistics demand coverage and dominate headlines. This graph struck me as an interesting starting point for further research.

Studies 110

Studies Top of Funnel B2B Marketing Content Marketing 110

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. The latest email users statistics for the US show that 90% of people older than 15 use email. Take a look at these statistics showing just how effective email is. Table of Contents.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Vision Edge Marketing

OCTOBER 25, 2022

Leveraging events to create conversations with new customers. . Here are a few details to provide context to their challenge of leveraging events to create conversations with new customers: . The Sales and Marketing teams calculated that there would be 1500 people at the event that met their target prospect criteria.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Optinmonster

NOVEMBER 20, 2019

That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Studies have shown that emotional content can increase the effectiveness of marketing as much at 70% ! There was even a study done where researchers analyzed 9,400 mobile marketing campaigns.

Open Rate 70

Open Rate Statistics CAN-SPAM Click Rate 70

Top Rank Marketing

SEPTEMBER 15, 2023

Social Media Today OpenAI Plugs ChatGPT Into Canva to Sharpen Its Competitive Edge in AI OpenAI — the AI research organization founded in part by Elon Musk, has rolled out an addition to its ChatGPT AI chatbot that allows integration with the popular online design platform Canva, OpenAI recently announced.

Marketing AI 104

Marketing AI B2B Marketing B2B Marketing Management 104

SEMrush

DECEMBER 6, 2021

By analyzing online searches and websites‘ statistics, Semrush has taken a look at the 2021 year in review, showing what the world cared about most. Discover world data trends of 2021 in this study: headlines, fashion trends, celebrities, politicians, sports events, entertainment options and more.

Trends 125

Trends Statistics Studies Marketing Websites 125

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. But studies like this one have shown over and over that views are simply wrong, which means their employers or clients are missing the secret of success. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

KoMarketing Associates

SEPTEMBER 16, 2020

It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). Evaluate Marketing Technology You’ll Need.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. According to the study, it’s social networks that overtake all the others, namely blogs and newsletters.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Circle Studio

NOVEMBER 23, 2021

The events of the last couple of years have only accelerated growing digital trends that have been building for many years now. Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. Virtual/hybrid events. AI-powered marketing.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Marketing Insider Group

DECEMBER 20, 2022

In-person events. For example, if you’re planning an in-person event to target your audience 1:1, come prepared with compelling visual aids that draw them in. There are plenty of statistical modeling tools that can help you determine which mix of tactics, topics, and partners will deliver a predictable result.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Hinge Marketing

MARCH 13, 2018

The 2018 High Growth Study took a deep dive into the architecture, engineering and construction industries to uncover some very revealing statistics about marketing and revenue generation. The Hinge Research Institute surveyed 211 firms, almost two thirds of which provided detailed financial data. These firms had more than $11.6

Peer-to-peer 48

Peer-to-peer Research Allocation Differentiation 48

Vision Edge Marketing

OCTOBER 27, 2020

Tom Davenport and Jean Harris in their research found that companies that are analytical competitors are more likely to succeed in the market. Acquiring this data takes skill and often requires investing in research. There are various ways you can affordably conduct research. Don’t let that stop you.

Work Management 161

Work Management Allocation Marketing Management Analytics 161

SalesGrape

OCTOBER 16, 2023

Whether it’s case studies showcasing similar challenges faced by the account or thought leadership pieces addressing industry-specific concerns, personalized content demonstrates a deep understanding of the account’s needs and positions your organization as a trusted advisor.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91

Vision Edge Marketing

JUNE 21, 2018

Statistics from studies by Fournaise underscore the imprudent reality of using an antiquated ROI approach to measure Marketing: 80% of CEOs admit they do not really trust or are very impressed by the work of Marketing. This research echoes the results of our annual MPM benchmark studies , an ongoing study since 2001.

ROI 173

ROI Planning Class Work Management 173