Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective.

Webinar Metrics 135

Webinar Metrics Forrester Top of Funnel Research 135

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. Good preparation and having a backup plan (or two) are essential steps to successfully running an online event.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Spiralytics

DECEMBER 5, 2022

Nostalgia marketing incorporates familiar elements, ideas, or events before conducting successful marketing campaigns. Studies in the Journal of Consumer Research (JCR) showed that consumers prefer brands that provide a nostalgic feeling. Nostalgia Marketing Statistics. Nostalgic Thinking.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

Zoominfo

APRIL 26, 2018

Other selling tasks include prospecting, administrative work, data entry, market research, etc. Today we share our own set of productivity tips, in the form of sales productivity statistics. . Keep reading for fifty-one important sales productivity statistics! Only 5% remember statistics ( source ).

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Zoominfo

MARCH 27, 2018

For this reason, we put together a list of important customer engagement statistics to guide your customer engagement strategy. Over half of all customer interactions happen during a multi-event, multi-channel journey ( source ). And there you have it—the most comprehensive list of customer-engagement statistics ever.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Zoominfo

OCTOBER 14, 2018

In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). Research and select a B2B data provider that allows you to search for prospects based on criteria that match your best buyers. The post 21 Important B2B Cold Calling Statistics appeared first on ZoomInfo Blog.

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

KoMarketing Associates

OCTOBER 30, 2018

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts. ROI Obstacles in Social Media Marketing.

Event Marketing 165

Event Marketing Marketing Report Multi-Touch Attribution B2B Marketing 165

KoMarketing Associates

APRIL 16, 2019

As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. That being said, the data also indicated that companies are doubling down on live events. B2B Marketing and Reaping the Benefits of Events.

Allocation 153

Allocation Advertising Channels Paid Search Agency Event Marketing 153

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics. Facebook video statistics.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for email.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 95

Research Case Studies Case Study Skype 95

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. This was followed by video (52%), reviews/testimonials (48%), and events (41%). Over the past year, most B2B marketers (71%) say that content marketing has become “more important.” “If

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Porch Group Media

NOVEMBER 23, 2021

8 Compelling New Mover Statistics for 2021. Check out some of our most compelling findings in these new mover statistics. But before these new movers are ready to purchase, they are researching the brands with competitive prices and those with great reviews and recommendations. What’s motivating them to move?

Statistics 52

Statistics First-Mover Advantage Planning Purchase 52

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? If you’re like most other enterprise event marketers, probably a long time and a ton of money. There’s so much to do and pay for – planning, researching, developing, designing, producing, and launching. It’s called event repurposing. Think of your event as a product.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

KoMarketing Associates

APRIL 26, 2022

Now, new research indicates that more marketers are looking to determine how the metaverse fits into their strategies. As the VR and AR landscapes continue to grow, marketers who don’t find ways to adapt could miss out on potential opportunities,” stated the researchers behind the survey. Finding Success Through B2B Marketing Events.

Planning 198

Planning Statistics Marketing & Strategy B2B Marketing 198

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. Articles/blogs (59%), video (52%), and events (41%) were some of the most effective components of their strategies.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

KoMarketing Associates

AUGUST 27, 2020

As marketers look to bounce back from the impact of COVID-19, new research suggests that they will be turning to both existing customers and new prospects to achieve their strategic goals. This is not the first batch of research to highlight the impact of COVID-19 on marketing initiatives.

Customer Surveys 285

Customer Surveys Advertising Agencies Planning Paid Search Agency 285

KoMarketing Associates

MAY 4, 2022

As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression. The Increasing Value of B2B Marketing Content.

Marketing Report 246

Marketing Report Purchase B2B Marketing B2B 246

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. As a result, reporters know how to discuss numerous topics for an endless supply of current events to share. Of course, some articles should be about upcoming events and recent newsworthy items.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial. This was specifically at the middle and late stages of the funnel.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

KoMarketing Associates

SEPTEMBER 12, 2017

found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads. For more insight into this research, we spoke to Kristen Alexander, CMO at Certain, Inc.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Zoominfo

OCTOBER 14, 2018

In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). Cold Calling Statistics 62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ). Yet, cold calling is still a key component of B2B sales. of sales reps’ time.

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Zoominfo

DECEMBER 5, 2017

B2B Sales Follow Up Statistics Sales Follow Up Productivity 1. Emailing (21%) Data Entry (17%) Prospecting & researching leads (17%) Internal meetings (12%) Scheduling calls (12%) 3. 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ).

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

KoMarketing Associates

NOVEMBER 3, 2020

New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets. However, statistics now favor demand gen budget growth as the pandemic continues to unfold. Content Marketing and the COVID-19 Pandemic.

Marketing Report 267

Marketing Report Activities Demand Statistics 267

KoMarketing Associates

SEPTEMBER 24, 2020

PathFactory recently published the “COVID-19 Content Engagement Report,” and statistics showed that B2B “bingers” – customers and prospects who frequently engage with marketing content – are now spending an average of 19:43 minutes engaging with assets. This is a seven-fold increase from the previous average.

Marketing Report 287

Marketing Report B2B Marketing Planning B2B 287

Sword and the Script | B2B

JULY 18, 2023

Below is a list of statistics in a logical order around the marketing and sales cycle – with links to the source beneath each entry. Email (43%) and in-person/live events (34%) were the second- and third-most effective top-of-funnel tactics.” Social media marketing drives activity at the top of the marketing funnel.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

KoMarketing Associates

NOVEMBER 16, 2021

B2B marketers are seeing success with content marketing, and new research suggests that the virtual space has given them new opportunities to connect with customers. Throughout the past year, virtual events/webinars/online courses (58%) have yielded the best results for B2B marketers in terms of content, topping the list of assets.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

Hinge Marketing

DECEMBER 11, 2019

I can attest to this statistic. In 2019, I attended the Qualtrics X4 event in Salt Lake City, Utah. At the event. I left the event energized and ready to log into my Qualtrics account and unlock it’s potential value. Relationships Between Research and Growth. The purchase was still fresh in my mind. .

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

EveryoneSocial

FEBRUARY 18, 2019

Below is a collection of some of the best social recruiting statistics. Below are 17 social media recruiting statistics and stats on how employees outside your HR and recruiting teams can amplify results. The Social Recruiting Statistics That Matter. 79% of job applicants use social media in their job search. Glassdoor ).

Statistics 103

Statistics Paid Search Agency Word of Mouth Stats 103

Strategic-IC

MARCH 18, 2020

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events.

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. added one more) Account-based Marketing statistics to help your 2023 thinking. The strategy, the data, the research, the insights – all of this stays behind closed doors. Will it help improve our research processes? Yet ABM has flourished.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

The Point

OCTOBER 1, 2021

Statistics from conversion optimization company Hushly indicate that only 44% of users will provide business emails when requested. Allowing personal emails enables prospects to conduct research on their terms, rather than forcing them to comply with criteria based on what your sales team considers a “good” lead.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. According to 72% of executives surveyed, social data is already the top data source used to inform business decisions, even more so than market research.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145