Scoop.it

AUGUST 16, 2022

An email newsletter is the perfect scaffold that allows you to send educational content and keep the subscribers hooked. You can keep the subscribers informed about the latest news, upcoming events, product launch, and any other tips that can facilitate better usage of the products or services. Defining a Curated Newsletter.

Curation 85

Curation Newsletter Business User-Generated Content 85

ConvertKit

OCTOBER 1, 2021

It was the perfect introduction to the voice behind one of Boise’s most popular local newsletters, From Boise. Marissa Lovell, creator of local newsletter From Boise. But running a successful (and profitable) local newsletter doesn’t require a huge budget or a crack media team—just an email platform and some good old-fashioned grit.

Newsletter 86

Newsletter Top of Funnel Paid Social Agency Advertising Agencies 86

Marketing 261

OCTOBER 12, 2018

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Low open rate, click-through-rate, or engagement rate (which makes you wonder… is it worth the trouble?). Image source.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Scoop.it

MAY 20, 2020

How to create an engaging newsletter: Easy steps to get started. You already want to build an engaging email newsletter, but you didn’t know where to start. In this guide, we’re sharing easy and practical tips to create a newsletter that brings joy to your audience’s inboxes, and brings you results you want.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

BOP Design

MARCH 10, 2020

Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. For our clients that regularly send newsletters, it’s not uncommon for them to get a new business opportunity every time they send it out. How to Provide Value in Your Newsletter.

Newsletter 80

Newsletter B2B Thought Leadership B2B Thought Leadership 80

Webbiquity

APRIL 23, 2024

A high ROI in email marketing indicates that your campaign is working; the right people are seeing it and being compelled to take the intended action, which could be downloading a resource, making a purchase, or subscribing to a newsletter. Personalization in subject lines increased open rates by 23.6%.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

SendX

FEBRUARY 11, 2021

An important aspect of any media or event partnership is cross-collaboration. One of the most obvious ways is including a newsletter sign-up in the footer of your website. That way the newsletter sign-up option is shown on every page of your website. An excellent way to do that is by sending out a weekly newsletter.

Lead Generation 394

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 394

Marketing Insider Group

JULY 2, 2015

An email newsletter is a tremendously valuable distribution outlet many brands overlook. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. WHY AN EMAIL NEWSLETTER? An email newsletter gives old content a new purpose and resurfaces it to your audience.

Distribution 100

Distribution Newsletter Click Rate Open Rate 100

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. For instance, email subscribers can get early access to exclusive Instagram content or live events. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

BenchmarkONE

NOVEMBER 10, 2020

School and/or District Email newsletters can get stale pretty quickly. They tend to become part of the routine, and when that happens, engagement and open rates can suffer big time. Let’s try and make it easier by sharing some ways you can bring your e-newsletter to the next level. Prioritize Your Banner Image.

Newsletter 63

Newsletter Tips Banners Rules 63

Launch Marketing

MARCH 9, 2022

The most powerful email you send may not be controlled by sales and marketing and it may not be a campaign-focused type of email like a newsletter. According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. while the IT/Tech/Software industry open rate is 22.7%.

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

Litmus

MARCH 27, 2024

Try asking about what topics they want to hear about in your newsletter or what features they want next for your product. Especially for newsletters where the primary goal may just be to read the content. For events, send an Outlook calendar invite to Outlook users and a Gmail calendar invite to Gmail users!

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

SendX

SEPTEMBER 22, 2020

It is extremely action-oriented - we are used to having to do something with email and we project the behavior within our personal or working emails on advertising newsletters. eCommerce email marketing is a big love of analytics - it is so easy to get data on who opened an email and which buttons they clicked.

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

Litmus

OCTOBER 28, 2022

And just like that, Litmus Live 2022—the premier email event of the year—is over. Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. That’s really what an open rate is—the firing of a pixel.

Open Rate 82

Open Rate Privacy Protection Marketing Management Click Rate 82

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. Increasing attendance rate for promoted events. Send seasonal promotions for products/services or events. Moriarty’s Gem Store: Event promotion. click-thru rate. Simply put—because it works.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Contently

DECEMBER 13, 2022

Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. Email: Open rate, click-through rate.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Top Rank Marketing

AUGUST 21, 2023

This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry. You know, there’s recent research from LinkedIn* citing real world events as one of the most effective current B2B content marketing tactics.

B2B Marketing 70

B2B Marketing B2B Paid Search Agency Co-Registration 70

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Are you crafting up an informative newsletter to add value to their lives? When to Write a Newsletter Aren’t email newsletters a bit outdated? Photo by Miguel Á.

Copywriting 151

Copywriting Tips Template Content 151

SendX

APRIL 26, 2021

Do I need to send newsletters? Some audiences love newsletters, while others want to be contacted only on a ‘need-to-know’ basis, such as events or upcoming promotions. If you’re interested in sending a newsletter, experiment with what timing and formatting work best for your audience.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Only B2B

JULY 7, 2023

Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe. Participate in industry events: Attend conferences, trade exhibitions, and networking events relevant to your industry to get involved in industry activities.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Optinmonster

NOVEMBER 11, 2023

13 Different Types of Emails With Examples The Welcome Email The Offer Email The Survey Email The Request Email The Newsletter Email The Free Gift Email The Value Email The We’re Hiring Email The New Product Email The Reorder Email The Abandoned Cart Email The Announcement Email The Anniversary Email 1. Let’s go! How cool is that?

Lead Ranking 71

Lead Ranking Newsletter Email Marketing Lead Scoring 71

SocialPilot

JANUARY 26, 2024

” “Generate a list of blog post topics that would attract [Target Audience], establish our brand as a thought leader in [Industry], and encourage newsletter sign-ups.” ” “Compose an introduction for our next newsletter, introducing our new [Product Line]. .”

Examples 78

Examples ROI Planning Work Management 78

Litmus

MARCH 5, 2021

Want more ways to improve your newsletters? See how your emails stack up—in our Live Optimization Workbook (newsletter edition!). Explore all the ways email marketing experts would make real-life newsletters more effective. Then, apply those takeaways to your own email newsletters. A newsletter? Compare notes ?.

Examples 104

Examples VALS Newsletter Communities 104

Vision6

NOVEMBER 2, 2023

When planning your campaigns, factor in things like seasonality, holidays, or even current events. Pro-tip: To make the most of your weekend sends, have a think about running weekend-specific promotions or newsletters for maximum impact. How to optimise emails for better open rates?

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? For one, SMS messages have a nearly 100% open rate , which means your audience is much more likely to see your text message than your email (average open rates for emails are around 22% ). Promote online and in-person events.

SMS 107

SMS Marketing & Strategy Marketing Strategy Planning 107

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Leverage Social Media: Use social media to promote your email newsletter. This approach helps increase engagement, open rates, click-through rates, and conversions.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Leverage Social Media: Use social media to promote your email newsletter. This approach helps increase engagement, open rates, click-through rates, and conversions.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Optinmonster

JANUARY 29, 2024

Conversion Rate Optimization : Improving the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. Set up conversion events in Google Analytics for specific landing pages and track the percentage of visitors completing desired actions. Email marketing tools (e.g.,

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Sharpspring

MAY 26, 2020

Once the email gets to your contacts’s inbox, half the battle is getting them to open it. This metric specifically compares the number of people who opened the email to the number of successful deliveries in the form of a percentage. A lot of factors might impact your open rate.

Email Marketing 90

Email Marketing CTR Marketing Automation Services Click Rate 90

Hubspot

FEBRUARY 14, 2024

And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. Colgan’s emails following this framework achieved 79% open rates. 13% reply rates. Ackerman points to an imaginary brand whose newsletter is typically light, fun, and funny. Zero Bounce sends sales emails after events. click-through.

Copywriting 63

Copywriting Click Rate Open Rate Paid Search Agency 63

ClickDimensions

APRIL 14, 2023

Did you know SMS marketing has an average open rate of 98%? Email marketing is just one method of communication, but stats show that SMS marketing also shouldn’t be ignored, especially for younger generations. Campaign Automation is also highly useful in the case of personalization.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

Content Standard

JULY 1, 2015

It sounds like a no-brainer, but after recognizing this gap in our content strategy , we decided to re-launch a weekly newsletter to try and cater to all of our readers. In this post, I’m going to cover what I’ve learned about newsletters as a content amplification tactic and provide you with insight into our strategy.

Newsletter 45

Newsletter Tools Best Practices Blast Campaigns 45

ViewPoint

JULY 26, 2018

The edited podcast is made available on their Podbean site, but Jane knows this is just the beginning of the journey for the material from this one event. Her open rate on these programs is higher than other emails that are straight product pitches. Newsletter. George’s newsletter is posted to the database monthly.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. For example, terms like open rates , streams, smart lists, and subscriber keys often aren’t known or used by teams outside of email marketing.). What have you been doing vs. what have you only started because of a recent event?

Deliverability 90

Deliverability Trigger Marketing Work Management Marketing Management 90

Brandpoint

MARCH 15, 2023

Nearly three out of four (74%) manufacturing marketers used email newsletters in the past year and 65% used email to share content with prospects. With a nearly 20% open rate in the manufacturing industry , email marketing is a proven method for reaching and engaging prospects. And, ideally, entice them to take the next step.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Vision6

OCTOBER 12, 2022

Best of all they reel in an average open rate of around 46% and a 24% click-to-open rate. An email drip campaign can be a stand-alone or series of automated emails to address specific times, events, or user behaviour. Drip campaigns based on dates or events. Event Email Drip Campaign.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Liveintent

SEPTEMBER 25, 2020

’ It varies between publishers, but subscribers might get access to a free email newsletter while paid subscriptions or memberships might open up access to exclusive events, e-commerce partners, special stories, etc. Update your newsletter for the times. Here’s how. Fast track the signup.

Tips 83

Tips Churn Rate Advertising Agencies Newsletter 83