Martech

AUGUST 8, 2022

Since the pandemic started we’ve been tracking how COVID-19 in its many and various manifestations has affected the way marketers attend conferences and other in-person business events through our Event Participation Index. We thought it would be a good time to check in again about your attitudes toward in-person events.

Personalization 114

Personalization Conference Customer Surveys Newsletter 114

Martech

MARCH 30, 2022

Paramount+ series Star Trek Picard, Season 2 premiere virtual event. During the height of the COVID pandemic, Brooklyn-based studio Little Cinema helped Hollywood clients pivot from in-person movie premiers to virtual and hybrid events. Enter the Zoom era, and increased demand for remote experiences and virtual events.

Multi-Channel 85

Multi-Channel Paid Search Agency Advertising Mediums Broadcasting 85

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event? Let’s dig in!

Planning 98

Planning Practices Budget Programs Work Management 98

Content Standard

DECEMBER 30, 2014

Social media continues to grow through the explosion of both participation and platform options, but event promotion requires certain attention that social marketing can’t provide. Events are high on marketing teams’ activity lists, according to the Regalix report.

Event Marketing 40

Event Marketing B2B Marketing B2B Paid Search Agency 40

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Customer Experience Matrix

DECEMBER 13, 2020

The CDP Institute Daily Newsletter provides a steady supply of grist for my pattern detection mill. But the selection of items for that newsletter isn’t random. events have changed forever. Yes, in-person events will return and many of us will welcome them with new appreciation for what we’ve missed.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

SpotMe Blog

JULY 21, 2022

Remember the days before the pandemic, when event participants would have to attend via a Zoom call and struggle to feel included while the screen froze or the video conferencing audio went out? Moving forward, event attendees will likely expect a virtual event option paired with an in-person event.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

Martech

FEBRUARY 16, 2022

Example of a Public Live event. Users receive push notifications to join Public Live events which cover relevant topics based on user behavior and other data. Perry explained that Public uses real-time customer interactions and other information to alert users about Public Live events that may be of interest to them.

Advertising Channels 87

Advertising Channels Personalization Multi-Channel Paid Search Agency 87

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Diversify Event Programming. Diversify Event Programming. Personalize Communications.

Work Management 283

Work Management Marketing Management Marketing Automation Services Tips 283

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. We’ve created this printable checklist to help you make sure all your ducks are in a row for your upcoming event. Before the Event.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

SpotMe Blog

NOVEMBER 15, 2021

The event industry is changing at a rapid pace. There are currently over 300 event technology companies in existence, but Metrailler believes that “90-95% of corporate events are still happening on Zoom.” . If you didn’t have the chance to join the event, you can watch the session on-demand here. .

Marketing Automation Services 52

Marketing Automation Services Marketing & Strategy Communities Vendors 52

Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

The Point

OCTOBER 29, 2021

Driving Blog & Newsletter Subscriptions. Event Registrations. Events like Webinars are one example. (Consider adding custom chatbots to thank you pages as a way to identify hot leads that might be ready to talk to sales.). 8 Surprising B2B Use Cases for Chatbots Click To Tweet. Check out our recent Webinar on …”).

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Webbiquity

OCTOBER 16, 2018

They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter. Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

SmartBug Media

DECEMBER 22, 2023

Mastering the art of trade show marketing requires going beyond conventional strategies. In my years of experience, I've witnessed the evolving landscape of these events and how adaptability and innovation have become more and more important. If your organization is new to tracking trade show and event ROI, start with the basics.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

SocialPilot

JANUARY 26, 2024

” “Generate a list of blog post topics that would attract [Target Audience], establish our brand as a thought leader in [Industry], and encourage newsletter sign-ups.” ” “Compose an introduction for our next newsletter, introducing our new [Product Line]. .”

Examples 78

Examples ROI Planning Work Management 78

Contently

MARCH 30, 2020

This is what Tomasz Tunguz calls the compounding returns of content marketing. When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other. Content fuels virtual events.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. Events will remain hybrid There was that brief period of time in the early summer of 2021 when things started to look up … and then Delta hit. How to Prepare Meet regularly with all members of your marketing team (and sales, too!).

Trends 157

Trends Planning Work Management Contingency Planning 157

Martech

FEBRUARY 22, 2022

Promote events and webinars to target accounts via account-based ads and email. View all digital marketing campaign performance at an account level. Virtual and hybrid events that utilize a platform like ON24 get insights into interactions that might simply go unnoticed in a physical events space. Why we care.

Account Based Marketing 80

Account Based Marketing Advertising Agencies Network Marketing Marketing Automation Services 80

Brandpoint

DECEMBER 13, 2021

Many of the changes that resulted from the pandemic are with us to stay — the need for stronger online customer presence, a focus on user experience, better digital assets for your sales team, remote work, virtual events and staffing shortages. Customer communication and listening What pain points are your customers feeling?

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Scoop.it

MAY 4, 2023

Add UGG to Your Email Newsletter Newsletters play a pivotal role in keeping your customers engaged with the brand. The brand includes user-generated content, such as pictures of users posing with the bags they bought from Chiaroscuro, which the users share with them as part of their newsletters. Source: LawRank 3.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Martech

AUGUST 15, 2023

K followers) X/Twitter: @zwe n the (1K followers) Newsletter: The Storyteller’s Edge Get MarTech! More MarTech experts to follow: Marketing operations AI and marketing Email marketing Events marketing B2B marketing Content marketing Customer experience ABM The post MarTech’s CDP experts to follow appeared first on MarTech.

Enterprise Management 89

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 89

Hubspot

JANUARY 25, 2021

Think back to the last event you attended. These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Not only do events benefit their hosts and sponsors, but they also enrich the lives of their attendees. potential customers.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

Martech

AUGUST 2, 2022

Our first Stackmate Report was released last month and covers marketing automation platforms. Get the daily newsletter digital marketers rely on. In addition to tracking external martech trends, we also look at data from the nearly 1,000 stacks managed on our platform. This is also an ungated report. . Processing.Please wait.

Marketing Automation Services 112

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 112

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Martech

APRIL 11, 2022

On a more somber note, we mark with great regret the untimely passing of Vasil Azarov, founder of Growth Blazers and event marketer extraordinary. Get the daily newsletter digital marketers rely on. Challenging thoughts from marketing strategist Kathleen Schaub. Processing.Please wait. What we’re reading.

Terms and Conditions 83

Terms and Conditions Case Study Case Studies Trigger Marketing 83

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Questions Every Marketer Should Ask of Lead Gen Forms [More from the blogs].

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Martech

MAY 9, 2022

Bornstein highlighted a webinar he liked that allowed users to make their own choices: You could click on webpages and different URLs, or ask for a meeting in real-time and then go to a calendar and schedule an event. Get the daily newsletter digital marketers rely on. Develop immersive virtual events.

Top of Funnel 91

Top of Funnel Optimization Digital Marketing Funnels Advertising Funnels 91

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy. Kent Lewis is founder pdxMindShare , an online career community and networking group and a digital marketing thought leader since 1996.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Hubspot

DECEMBER 18, 2019

Event Marketing. If your company hosts events, whether internal or external, take videos of the events for a recap to send subscribers. This way, you can give subscribers a taste of how your brand works in-action and build interest in your company's events overall. Newsletters. Include Video in Subject Line.

Email Marketing 101

Email Marketing Video Marketing Effectiveness CTR 101

markempa

DECEMBER 6, 2006

« Avoid wasting your Pay-Per-Click lead generation budget | Main | Podcast: Sales and Marketing the Six Sigma Way » Where do Your Email Newsletters go? Ive often talked about how marketers can reuse content for lead nurturing. If you currently are sending e-newsletters, heres an idea for you consider.

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

Anything Goes Marketing

DECEMBER 15, 2008

I decided to do a quick scan on Linkedin instead and found a great topic on email marketing. Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line?

RSS 100

RSS Autoresponders Newsletter Display 100

Martech

JUNE 3, 2022

Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns. Get the daily newsletter digital marketers rely on.

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 107

ClearVoice

AUGUST 12, 2019

Despite your own beliefs or doubts about digital marketing versus print advertising, this challenge presents an opportunity: reaching customers when they aren’t online or tuned in, as we mentioned above; thus, creating the opportunity to reach them via other methods, such as direct mailer, brochure or a print newsletter.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. How do CPL campaigns take the place of missing events?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Convince & Convert

NOVEMBER 16, 2015

Location data is powerful, and you can use it to enhance your marketing strategies. Customer service, event marketing, and targeted advertising are three top areas where location-data can be extremely powerful. See how the Mall of America uses location data to enhance their marketing strategies in this case study.

Conversion 120

Conversion Tagging Case Study Case Studies 120