Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Any event budget you have can go right into this.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

sagefrog

NOVEMBER 14, 2023

Promotion: Use your other marketing channels, such as social media, email newsletters, and webinars, to promote upcoming podcast episodes. Synergy with Existing Content: Integrate podcast content into your broader content marketing strategy by summarizing key takeaways in a blog post or using snippets on social media.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Questions Every Marketer Should Ask of Lead Gen Forms [More from the blogs].

Case Study 120

Case Study Case Studies Lead Gen Studies 120

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy. Kent Lewis is founder pdxMindShare , an online career community and networking group and a digital marketing thought leader since 1996.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Hubspot

JANUARY 25, 2021

Think back to the last event you attended. Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing refers to a variety of events. Conferences.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

ClearVoice

AUGUST 12, 2019

Despite your own beliefs or doubts about digital marketing versus print advertising, this challenge presents an opportunity: reaching customers when they aren’t online or tuned in, as we mentioned above; thus, creating the opportunity to reach them via other methods, such as direct mailer, brochure or a print newsletter.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

markempa

DECEMBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive often talked about how marketers can reuse content for lead nurturing. You can apply this concept to your existing e-newsletter.

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 143

ROI B2B Thought Leadership Top of Funnel Thought Leadership 143

Outbound Engine

JULY 29, 2019

Successfully Marketing a Local Business Online. Try targeted content marketing. Social media posts, email newsletters, and other important types of marketing can all be created with local audiences in mind. Successfully Marketing a Local Business In Your Community. Try event marketing.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How can you leverage events? Leverage past archived and recorded (archived) events with email links. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. It’s important to do some research on the event organizer before the event. This would be a single-day webinar event.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

SWZD

OCTOBER 2, 2019

I grew up doing editorial work and strategy planning work around the dinner table at night, talking about the different types of marketing activities – event marketing, field marketing, how the activities my mom was doing were driving attention and brand awareness for the brands she was working with.

CMS Development 48

CMS Development Enterprise Management Planning Work Management 48

Martech

MARCH 1, 2022

Freeman, the global design and production company for trade shows, expos, conventions and other events has announced a strategic partnership with virtual events platform Hubilo. Freeman was founded in 1927 and has spent almost a century creating in-person events. Get the daily newsletter digital marketers rely on.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ad Agencies Marketing Management 100

markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. While youre visiting Johns blog, be sure to subscribe to his newsletter. While youre visiting Johns blog, be sure to subscribe to his newsletter.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Once the in-house lists are collected and combined, they can be evaluated for compliance with your ideal customer profile (target market).

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « E-mail and the phone have high response rates, DMA report finds | Main | Where do Your Email Newsletters go?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

Televerde

SEPTEMBER 30, 2020

Many businesses count on in-person events for lead generation and sales growth. With live meetings on hold indefinitely, CMOs must shift their focus to marketing via virtual events. One virtual event platform has seen over 52,000 events since March. 5 Steps to Hosting a Successful Virtual Event for CMOs.

Paid Search Agency 85

Paid Search Agency Broadcasting Trade Show Advertising Agencies 85

markempa

FEBRUARY 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You may want to co-market an event and share the attendees list. You may want to co-market an event and share the attendees list.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

SEPTEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This gives us a bit of marketing ESP (extra-sensory perception) to combine our shared knowledge from various mediums such as email newsletters.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

DECEMBER 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Where do Your Email Newsletters go? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Peter explains that we can use a bit of marketing ESP by combining our shared knowledge from various mediums such as email newsletters.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

Martech

JUNE 8, 2022

Business marketing is community-focused through trade shows and other industry events. B2B marketers should be open to the metaverse as a new channel to connect with their audiences – such as using it for virtual events and building communities.”. Get the daily newsletter digital marketers rely on.

B2B Marketing 133

B2B Marketing Paid Search Agency B2B Advertising Agencies 133

Launch Marketing

FEBRUARY 13, 2019

In a survey recently conducted by Marketing Charts , B2B companies reported that events help generate more leads than any other strategy. However, realizing the full return on investment for your next event requires more than an in-depth presentation or an eye-catching booth. Pre-event marketing.

ROI 50

ROI B2B Thought Leadership Thought Leadership Digital Marketing Funnels 50

markempa

MAY 20, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Martech

JUNE 20, 2023

We use these all the time for webinars, newsletters, trade shows, case studies, anything that has a regular process that we pretty much are following ‘to a T’ most times,” said Miller.

Work Management 95

Work Management Template Practices Best Practices 95

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Email newsletters.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Contently

OCTOBER 25, 2018

Despite marketing’s digital transformation, event marketing is still the toast of the industry. According to Bizzabo, 80 percent of marketers believe live events are critical to their company’s success, and 87 percent of C-suite executives plan to invest more money in live events.

Event Marketing 167

Event Marketing Effectiveness Planning Trade Show 167

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The difficult job for marketing is figuring out the sequence of events that brought them there. Customer loyalty. Reputation.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Single Grain

JULY 5, 2023

Here’s an example prompt I entered: Write a headline for an email newsletter And I received the response: “Discover the Latest Trends and Tips in Our Exclusive Newsletter!” So I entered a more specific prompt: Write a headline for a fantasy writer’s email newsletter about her progress on her next book.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Vidyard

JULY 9, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Vidyard

SEPTEMBER 23, 2021

Video Trend 5: Event Recordings Are No Longer Treated as an Afterthought 5.1 Keep Promoting Your Webinar After the Live Event 5.1.3 7 Account-Based Marketing Tactics for B2B Organizations 2.1 Email and Newsletter Campaigns 2.3.2 Top Sales Newsletters 2.1 The Shift to Virtual Events and Conferences 2.

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

TrustRadius Marketing

NOVEMBER 2, 2022

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. Workvivo also provides content analytics which helps companies understand their audiences and get employee engagement insights through impressions, reach, and interaction tracking on posts, articles and events.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. Workvivo also provides content analytics which helps companies understand their audiences and get employee engagement insights through impressions, reach, and interaction tracking on posts, articles and events.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92