Smashmouth Marketing

JUNE 16, 2022

It has been a very eventful 3 years since I joined Green Leads as CEO with a global pandemic & rapid growth. As Martha Schwartz, ACTIVATE Co-founder and Chief Customer Officer said, “Our B2B clients are now working with their sales colleagues in a more integrated fashion than ever before to generate qualified, pipeline opportunities.”

Sales Qualified Leads 191

Sales Qualified Leads Lead Marketing Qualified Leads Leads 191

Smashmouth Marketing

JANUARY 25, 2017

The sales and marketing industry is flooded with events, conferences, web events, you name it. Last year I was invited to attend the TOPO Summit in San Francisco – the inaugural event from TOPO. New events are hard to pull off. You could make it your full time job just trying to attend every one of them.

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

JUNE 1, 2022

2016 Add ICPs, EQLs (event qualified leads). Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2008 The two of us get married. 2009 Closed our first billion-dollar company (at higher than industry price). 2011 Acquired Target 250 in London to enter the EMEA market. 2018 Add IDLs (intent data leads).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Smashmouth Marketing

FEBRUARY 22, 2009

co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. Entice visitors [link] On to events. What is a live twitter broadcast from a conference or event? The key is finding a way to sort out the event-relevant tweets from the live twitter feed. This time with a twist.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

MARCH 31, 2011

The event is scheduled May 4-6 at the Fairmont Scottsdale Resort. This event is considered the premiere B2B Sales and Marketing event of the year and if you are into Sales, Marketing, Demand Gen, and any discipline that surrounds it, this is the event to attend.

Peer-to-peer 100

Peer-to-peer Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 17, 2009

As a Demand Gen/Marketing junky, if there was one thing I came away with from MarketingProfs b2b Forum it's this: Go to the next MarketingProfs event they host! Tags: marketingprofs demand socialmedia marketing events sales2.0 It was so full of nuggets, all I can say is to go read as many of the blogs as you possibly can on the topic.

B2B 100

B2B Tagging Demand B2B Sales 100

Smashmouth Marketing

APRIL 9, 2010

In a recent post, @chrisbrogan talks about the event: " One thing that’s different with my events than with other events: Every sponsor and exhibitor and speaker is someone we think has something to offer you. it’s a 1-day event. Live tweet or live blog from the event and include the Hashtag in all posts.

Inbound Marketing 100

Inbound Marketing Tips Twitter Linkedin 100

Smashmouth Marketing

APRIL 9, 2010

In a recent post, @chrisbrogan talks about the event: " One thing that’s different with my events than with other events: Every sponsor and exhibitor and speaker is someone we think has something to offer you. it’s a 1-day event. Live tweet or live blog from the event and include the Hashtag in all posts.

Inbound Marketing 100

Inbound Marketing Tips Twitter Linkedin 100

Smashmouth Marketing

APRIL 25, 2009

event is relevant to marketers too. In fact, the last event in San Francisco was, in my opinion, 70% relevant to a b2b marketer's agenda and 30% worth listening to from a marketing perspective as it pertains to sales. Tags: lead gen marketing appointments events b2b sales2.0 conference. Also a summary of the Top 20 Tweets.

Lead Gen 100

Lead Gen B2B Sales CMO Network Marketing 100

Smashmouth Marketing

MAY 29, 2009

Last fall at a NETSEA event, Joe Galvin , Vice President and Research Director for SiriusDecisions , was the speaker. I assume it was also a topic at your event. Mike: This is a topic relevant to Green Leads , so I was taking an informal survey at the two events and thought I would ask you as well. Joe: Sales 2.0

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

AUGUST 21, 2014

Note: Hangout video calls are only added if the event creator has an active Google+ profile. The manual work around is simple, just remember to click Remove as you are creating the meeting. The admin level fix is that they can d isable this feature through the calendar settings page in the Admin console.

Google 100

Google Click Rate Conference Profiling 100

Smashmouth Marketing

MARCH 28, 2011

The event features keynotes from John Grosshans of SAP Americas and Justin Shriber of Oracle (the latter will be reprising his presentation from the recent Sales 2.0 Register for the event using discount code SPONL2 and save $75 off the current rate. I also highly recommend you check out the session with Steve Richard of Vorsight.

Conference 100

Conference Lead Gen Forecasting Sales Cycle 100

Smashmouth Marketing

MAY 3, 2009

event in Boston on May 21. We live in a world where innovation is no longer an isolated event. Innovation is NOT an event, it needs to be a permanent process that's firmly embedded in the company's DNA. Tags: interviews marketing events sales2.0 Today sales 2.0 Sales leaders need to rethink the word innovation.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

FEBRUARY 17, 2009

co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. On to events. What is a live twitter broadcast from a conference or event? The key is finding a way to sort out the event-relevant tweets from the live twitter feed. This time with a twist. Entice visitors [link].

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

JUNE 3, 2011

Every word, action and event is organized with a consistent brand of quality and authority. Dress to Sell - If you are not sure of the casual nature of a sales or marketing event, you'll never go wrong in an Obama class suit and tie. When it comes to sales and marketing tips, the President is loaded with examples.

Tips 100

Tips Planning Opt-out Buzz 100

Smashmouth Marketing

NOVEMBER 12, 2009

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process. Nigel Edelshain of Sales 2.0

Lead Gen 100

Lead Gen Webinar Metrics Tips Lead 100

Smashmouth Marketing

NOVEMBER 12, 2009

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process. Nigel Edelshain of Sales 2.0

Lead Gen 100

Lead Gen Webinar Metrics Tips Lead 100

Smashmouth Marketing

NOVEMBER 6, 2013

jblock: When it comes to live events, you''re judged by the quality of the coffee. UK leads in email campaigns. izjay: Most #SDSummit delegates say their next technology purchase will be in the category of business intelligence/analytics. via @akslipper. GBalarin: "There is no rest for the technology-weary in marketing.

B to B 100

B to B Buyer Personas Budget Programs Rules 100

Smashmouth Marketing

NOVEMBER 12, 2010

Conference this week, Gerhard "G-Ice" Gschwandtner promised that he would perform a RAP to close the event Tuesday night. During the opening of the Sales & Marketing 2.0 He did just that with comic Jeff Applebaum during the Sales & Marketing 2.0

Conference 100

Conference Social Media Marketing Social Marketing 100

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Smashmouth Marketing

MAY 6, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. Trigger events. You can find a stream of the tweets on twitter search. More done with same $. List building. tibco : Ram Menon, CMO of TIBCO "always hire people smarter than you" #cmoclub.

CMO 100

CMO SMS Trigger Marketing Twitter 100

Smashmouth Marketing

MAY 19, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. Trigger events. You can find a stream of the tweets on twitter search. More done with same $. List building.

CMO 100

CMO SMS Trigger Marketing Demand 100

Smashmouth Marketing

MAY 11, 2009

Last fall at a NETSEA event, Joe Galvin , Vice President and Research Director for SiriusDecisions , was the speaker. I assume it was also a topic at your event. Mike : This is a topic relevant to Green Leads , so I was taking an informal survey at the two events and thought I would ask you as well. Joe: Sales 2.0

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

OCTOBER 6, 2009

Many events in the physical world, like meetups and house parties, start with Twitter. Tags: lead nurturing thought leader interviews marketingsherpa b2b events curry b2b marketing sales b2b sales. The web site shows their TV ads. or tells you to watch for their ad campaign on television, or to watch for them at an upcoming trade show.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

APRIL 2, 2009

event is relevant to marketers too. In fact, the last event in San Francisco was, in my opinion, 70% relevant to a b2b marketer's agenda and 30% worth listening to from a marketing perspective as it pertains to sales. It should be another great day of insights, interraction and networking from the industry's 2.0

Lead Gen 100

Lead Gen CMO Network Marketing Opinions 100

Smashmouth Marketing

NOVEMBER 20, 2013

Face it, event marketing is one of the largest challenges of a marketer. The benefits of being here are endless: Technology - Aisles and aisles of vendors selling everything from big data (impressed by Tableau ), to sales productivity tools such as InsideSales.com , which Green Leads just implemented. Learn - Study new marketing techniques.

CMO 100

CMO Lead Gen Vendors Conference 100

Smashmouth Marketing

SEPTEMBER 23, 2010

Give away lots of relevant info through blogs, twitter, industry events, etc. Host tweet-ups, or networking events. And repeat that message throughout your communication with prospects and members.". Couple thoughts: Bring value to tribal prospects who aren't customers yet. Create awesome reasons for people to like you. Youtube videos.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

DECEMBER 12, 2008

Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). History : When the event was over and I got home, I reviewed the search page on the iPhone and there were all the people I had plugged in. It is a networking secret weapon. Like a history of my networking.

Linkedin 100

Linkedin Tips Profiling Course 100

Smashmouth Marketing

DECEMBER 2, 2008

Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). History : When the event was over and I got home, I reviewed the search page on the iPhone and there were all the people I had plugged in. It is a networking secret weapon. Like a history of my networking.

Linkedin 100

Linkedin Tips Network Marketing Tagging 100

Smashmouth Marketing

JUNE 20, 2009

As a Demand Gen/Marketing junky, if there was one thing I came away with from MarketingProfs b2b Forum it's this: Go to the next MarketingProfs event they host! It was so full of nuggets, all I can say is to go read as many of the blogs as you possibly can on the topic.

B2B 100

B2B Tagging Social Media Twitter 100

Smashmouth Marketing

MAY 13, 2010

Hiring and creating good talent was a comon theme during the event, and Henry's take on it ensures steady and talented inside sales professionals. Competing with them on a daily basis keeps us honest. Henry Glickel, BAO's top recruiter, presented on best practices for Inside Sales Recruiting. There were also the guys from Vorsight.

Trends 100

Trends Cold Calling Class Act-On 100

Smashmouth Marketing

NOVEMBER 8, 2008

Really an amazing event. Met a friend of ours, Chris Haigh, in Haverhill today for a real ale fest ( NERAX ). Great time. My favorite was Criminal Gravity. Flavor with a kick. In the photo, you can see each cask the ale is delivered in.

Tagging 100

Tagging 100

Smashmouth Marketing

MARCH 2, 2010

Are conversion events being documented properly? They should meet your SLA requirements. Are leads being followed up on in a timely manner? Is pipeline activity accurately tracked in your CRM and the lead source maintained? Are lead rejections being used to refine the process? Me, back to my salad.

Demand 100

Demand Lead Gen Sales Qualified Leads B2B Sales 100

Smashmouth Marketing

JUNE 30, 2009

If you are calling to invite the prospect to an event, keep inviting them. Don't waste time on the phone telling them how good the event will be. If you are calling a C-level executive to set an appointment, then keep coming back to the appointment. Barack didn't sell us, he informed us and we made decisions.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

MAY 1, 2009

event in Boston on May 21. We live in a world where innovation is no longer an isolated event. Innovation is NOT an event, it needs to be a permanent process that's firmly embedded in the company's DNA. Gerhard is passionate about many things, but when it comes to selling, Gerhard is the leader of sales passion. Today sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

JUNE 26, 2009

If you are calling to invite the prospect to an event, keep inviting them. Don't waste time on the phone telling them how good the event will be. If you are calling a C-level executive to set an appointment, then keep coming back to the appointment. Barack didn't sell us, he informed us and we made decisions.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

NOVEMBER 29, 2009

Leads per marketing event (blogs, tweets, whitepapers)? Are you shoring up those marketing techniques that are tried and true? Are you adapting to new areas that need adapting, such as Social Media? Are you measuring everyting? Cost per lead? Cost per opportunity?

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100