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Get an EDGE in Business With This Scouting Lesson

Televerde

One of my favorite events of the year is right around the corner. With my sons in Scouting and as a lifelong Scout myself, the Leadership Breakfast is always a top event for me. This event offers the best of both worlds, and I relish the opportunity to combine the two. Explain everything.

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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

The problem with confirmation bias is that it results in a person ignoring information that is inconsistent with their beliefs , in favor of information that confirms what they believe or value. Most of us take comfort in the familiar. We tend to seek out perspectives that align with our pre-existing beliefs.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Rather, leverage machine learning to parse your mature marketing into clusters and create more personalized targeting and messaging strategies for these subsegments under the boomer umbrella. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. TV is as efficient as it is effective.

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10 reasons to join us at SMX Convert

Martech

As users continue to shift from brick-and-mortar to the digital world, search marketers have an unprecedented amount opportunities to reach new customers in personalized, engaging ways , deliver remarkable digital experiences, and drive more conversions. SMX speakers are held to the highest ethical standards. In a different time zone?

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Skill Up on AI with Trailhead

Salesforce Marketing Cloud

Utilizing today’s AI technology, salespeople can write stronger prospecting emails , service reps can solve issues with fast-track case swarming , and marketers can create increasingly personalized journeys for their customers and prospects. However, the outlook is actually much more optimistic. And the biggest challenge for most people?

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Should CMOs be political? Lessons from Nike, Delta, Burger King and others

Martech

Executives are confronted with a need to respond to current affairs, and often to tricky political events. Marketing teams can feel a suffocating desire to respond to the events around them, but sometimes, the right answer is to be silent. In both World War I and World War II, Switzerland refused to join any side.

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Using AI and advertising technology in a post-COVID-19 world

ClickZ

During turbulent times, it’s important to understand and precedent the events as they unfold, and there’s no better way to do it than to use artificial intelligence and machine learning to provide data and key insights. . There was no playbook on how to operate in such a situation, as the event kept unfolding rapidly in the US and the world.