We are recognizing the power of the big three social media platforms — Facebook, Twitter, and YouTube — but we’re also exploring other platforms that are highly used in specific areas of the world. Our organization has been massaged a bit to help accommodate the needs being presented in social media. m guessing many of your customers are in an industrial, construction, or farming environment. What special challenges does that present? Similar to my role as the Social Media Program Manager, we have a person solely devoted to the Mobile strategy. MORE >>

as well as serving on the Board of Directors at Person-to-Person, Inc. More recently, she has focused a great deal of her attention on sustainability, whether in business or the environment—or both. She’s a frequent presenter at industry conferences, author of guides to B2B social media and lead scoring, and a past judge of the Stevie, BMA B2 and B2BTOTY awards. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. MORE >>

people would gather information via the phone, snail mail, or in person at events. How does the fact that the buyer is in control change the content that Lumension presents for each stage of the buying cycle? We put forth our point of view and factual information and engage the person who left the comment. As I said before, most B2B companies were not born in this environment. Clearly that person wasn't following the company's policy and guidelines. YouTube and other video syndication channels are great channels for that. How does Web 2.0 enables that. MORE >>

people would gather information via the phone, snail mail, or in person at events. How does the fact that the buyer is in control change the content that Lumension presents for each stage of the buying cycle? We put forth our point of view and factual information and engage the person who left the comment. As I said before, most B2B companies were not born in this environment. Clearly that person wasn't following the company's policy and guidelines. YouTube and other video syndication channels are great channels for that. How does Web 2.0 enables that. MORE >>

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. 92% said they personally use LinkedIn, versus 56% on Facebook. While social network use is highest among the young, it’s not exclusively their club: two-thirds of 25- to 34-year-olds and half of those aged 35 to 44 also now have personal profile pages. YouTube now. MORE >>