Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. They’re not just creating content; they’re crafting experiences, sharing knowledge, and building communities that businesses want to be a part of. Enterprises The enterprise segment presents a different challenge. It’s simple.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Webbiquity

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. Practice Proper Channel Management.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Oktopost

NOVEMBER 21, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. All of the topics Oktopost cares so much about: employee advocacy, the state of marketing, and developing a personal brand – they’re in this episode! How and why you should add developing your personal brand to your to-do list. Episode Summary.

Personalization 62

Personalization Brand Identity Branding Youtube 62

Webbiquity

AUGUST 18, 2020

The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events. Attendees can move in and out of rooms just like an in-person event.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. If you’re a total newcomer to YouTube, don’t sweat it.

Youtube 111

Youtube Business Banners Ideal Customer Profiles 111

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Personalization offers many benefits for B2B companies.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Marketing Insider Group

JULY 11, 2023

They can also pay for content by giving up their personal contact information, like: Full name Address Email Phone number If you’re new here, you may be wondering why your target audience would pay for content when they can access so much content for free. This way, you can build trust and create a community that sees value in your brand.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Marketing Insider Group

JUNE 14, 2021

The most commonly created video types are social media videos, ads, presentation videos, sales videos, and explainer videos. Personalized messages. You might also consider creating personalized videos to engage with followers in a creative way, one-on-one. Over 500 hours of content are uploaded to YouTube every minute.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Keep organized.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Martech

FEBRUARY 16, 2024

This presents a challenge and an opportunity for marketers. The opportunity is that this adds to the data which can be used for creating personas and personalization. Two-thirds say they are very likely to cut ties with brands that devalue the Black community. Why we care. Where they’re from. Backing the Black. among the U.S.

Demand 108

Demand Customer Surveys Paid Search Agency Communities 108

Hubspot

JANUARY 8, 2020

But not all realize the effects building and nurturing an online community can have on your brand. Online communities are groups of people who have a connection with your brand and/or each other. They communicate with you about your products and often share brand experiences. Facebook groups: Peloton. Chatbots: Sephora.

Social Media 79

Social Media Communities Brand Identity Branding 79

sagefrog

FEBRUARY 7, 2024

Since video generally generates more leads than other mediums, B2B brands are incorporating more video content into their marketing mix to communicate complex ideas, showcase products, and connect with their audience on a more personal level. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClearVoice

DECEMBER 9, 2022

From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. ” YouTube has a section specifically for short videos, which brands use to create inspiring top-of-the-funnel campaigns. Virtual community building. 2022 has been no different.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

chiefmartech

DECEMBER 7, 2022

Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de force presentation of the current martech landscape as it stands at the end of 2022 (now officially over 10,000 solutions!), You can watch the complete 60-minute session on YouTube and also download the full 117-slide deck here.

Marketing Management 70

Marketing Management Trends Aggregators Communities 70

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. Relying on your buyer persona information helps you develop a personalized approach that ensures higher engagement and a deeper connection with your messaging.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement.

Youtube 133

Youtube Communities Work Management Effectiveness 133

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. Content must address consumers’ specific needs at each micro-moment, so personalization and understanding the consumer’s intent are key.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Brandpoint

FEBRUARY 22, 2022

Figuring out where your brand fits in the world of social media presents a challenge for many businesses. The more time you personally spend listening and engaging with relevant conversations surrounding your brand and industry, the more inspiration you’ll have for relevant content. This is a little bit YouTube meets Instagram.

Social Media 127

Social Media Media Youtube Communities 127

Martech

MARCH 31, 2023

Most importantly, they typically don’t cost participants personal money and can help them network within the organization. Common offerings include webinars, white papers, user communities and user conferences. MO Pros and Marketing Ops Professionals are two examples of MOps communities. Present at an event or conference.

Work Management 96

Work Management Marketing Management Training Vendors 96

Onalytica B2B

APRIL 6, 2017

Or perhaps a YouTube video of a makeup tutorial in collaboration with a big beauty brand. If your target market enjoys consuming media on social media platforms such as: Instagram, Twitter, Facebook and YouTube: For example, if you’re targeting the millennial market, then you need to be where they are.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Contently

JULY 26, 2022

One of the best ways to stand out is by infusing your content with a more relatable voice, thereby making your brand feel more personal. With the right video content, you could be generating 5+ million YouTube views like cryptocurrency exchange Kraken. Understand your audience. Showcase your team. ” The bottom line.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

SocialPilot

JANUARY 21, 2024

As a result of both rollouts, it is evident that TikTok intends to become a one-stop shop for all forms of video, including short-form and long-form material , while challenging Instagram and YouTube. You can use the standard TikTok tools like effects, sounds, and stickers if you wish to personalize or add creativity to your story.

Social Media 84

Social Media Ideal Customer Profiles Work Management Interactive Marketing 84

Buffer

SEPTEMBER 6, 2022

In 2018, YouTuber Elle Mills posted a video detailing how burnout had impacted her ability to share content with her millions of YouTube subscribers. So whatever your reasons are for creating content, whether to grow a personal brand or build an influencer empire, it’s vital to develop systems for avoiding burnout.

Creativity 120

Creativity Youtube Newsletter Comparison 120

CoSchedule

JANUARY 27, 2023

A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Convince & Convert

DECEMBER 15, 2015

While this makes for a safe and controlled front to an audience, it also removes what makes social media unique from other interactions… the feeling of personal connection and communication. Chris Ducker on Twitter , YouTube , Facebook. Is being a productive marketer worth the personal price? . In This Episode.

Communities 71

Communities Skype Social Media Youtube 71

Convince & Convert

DECEMBER 4, 2014

I love speaking and presenting, but I don’t love the costs associated with doing webinars. Webinars allow you to share your expertise and further build the know/like/trust factor with your community. Your event is automatically recorded to YouTube so you won’t have to worry about forgetting to hit record. Is there a catch?

Webinar Metrics 165

Webinar Metrics Google Autoresponders Youtube 165

Buzz Marketing for Technology

JUNE 27, 2008

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. Theyd rather put together a bullet-point email presentation and a multiple choice test.

Youtube 100

Youtube Privacy Policies Paid Search Agency Digg 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post: New Communication Tech and Work Literacy Presentation. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. Most Viewed. |. Featured. |.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Vidyard

SEPTEMBER 15, 2015

Record, Share, Personalize and Track. Quickly record, upload and privately share new videos using your webcam or mobile device, or easily turn a PowerPoint presentation into a narrated video with Vidyard Studio. Video personalization: Get your audience’s attention with 1-to-1 personalized videos. Phone: (226) 220-5351.

B2B Sales 75

B2B Sales Video Marketing Personalization Marketing Automation Services 75

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth.

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

JUNE 7, 2023

Personalization Personalizing your brand experience to match customer personas and preferences adds value and creates a sense of personal connection with your brand. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. Boosting B2B marketing strategy via video excellence Brands recognize the pivotal role of video in B2B marketing, leveraging it to communicate complex ideas and enhance lead generation.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

SocialPilot

JANUARY 31, 2024

These personalities have a great online presence, and their audience strongly trusts them. This entire influencer marketing case study discusses the enhanced HubSpot reputation presented by the popular faces, making it stand out as the industry leader. Pick the personalities who can genuinely provide valuable results.

Case Study 90

Case Study Case Studies Work Management Studies 90

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. The strategies apply to LinkedIn posts to personal profiles. Look at some of those hashtag communities.”. Click To Tweet.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105