Martech

SEPTEMBER 7, 2022

Post-COVID events need to be hybrid and include both in-person and online options to meet the demands of attendees with varying levels of comfort with travel. Enterprise travel budgets have never been tighter, and justifying an in-person conference experience has become more challenging.

Enterprise Management 108

Enterprise Management B2B Marketing B2B Marketing Management 108

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Broadcasters. Broadcast less and appreciate feedback more. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Digilant

APRIL 11, 2023

The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. More personalization. Let’s begin by going back to the basics. 85% of U.S.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Sprout Social

FEBRUARY 1, 2024

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. Her YouTube channel and newsletter provide tips on how to use the tool. Here’s how.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. A hybrid event is a blend of the traditional in-person event with the online virtual event. Best Practices for Promoting Your Hybrid Event.

Examples 111

Examples Enterprise Management Work Management Conference 111

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Martech

AUGUST 4, 2021

“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. We have a presence on YouTube and a large CTV presence on more than 15 channels,” said JP Evangelista, SVP Content, Programming and Marketing at Vevo. The pandemic presented some other challenges.

Cable 107

Cable Work Management Bundling Cross-Selling 107

Oktopost

APRIL 21, 2020

However, in a world where no work day is the same from day to day, B2B marketers are being presented with a new challenge of generating value-driven content that resonates with their audiences. And if they are at home, is it even appropriate for a brand to ask for their personal mailing address? Are they sitting in the office?

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

Biznology

OCTOBER 16, 2017

It is always “present” and “on” and fully interactive whenever we are. We and the world are fully present together, all the time. We and the world are fully present together, all the time. Filter each person and situation. . . “Physical reality” isn’t run like an on/off digital device.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Convince & Convert

DECEMBER 4, 2014

I love speaking and presenting, but I don’t love the costs associated with doing webinars. Your event is automatically recorded to YouTube so you won’t have to worry about forgetting to hit record. It gets streamed to YouTube and you can share the recording with your attendees after. Now, don’t get me wrong.

Webinar Metrics 165

Webinar Metrics Google Autoresponders Youtube 165

SpotMe Blog

MAY 24, 2021

Webinars are most commonly used for hosting virtual seminars, presentations, lectures, and workshops. Deminars are relatively easy to set up and run, which lowers your customer acquisition cost and extends your marketing efforts, especially when you record your presentations and upload them online to serve as evergreen content.

Webinar Metrics 52

Webinar Metrics Conversion Cross-Selling Youtube 52

Valasys

JUNE 11, 2020

Several in-person meetings and conferences have been canceled. The new features will be upgraded throughout the present quarter and will be subsequently released with improvements and will be tested simultaneously for several features aimed to help the B2B community host virtual events, share important updates and rally them a distance.

Linkedin 64

Linkedin Features Broadcasting Communities 64

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40

Vidyard

FEBRUARY 12, 2020

It can be much more difficult for teams to collaborate on projects when members are not physically present, especially if they’re spread across time zones. When you can’t be there in person, video is the next best thing. Easily broadcast town halls or standups to include the whole team, no matter where they’re located.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

flux.la

AUGUST 11, 2020

Business moguls, media personalities, and customers all-alike can find something tailored for them. Having presently been adopted as part of the Zuckerberg empire, it also has access to a similarly large-scale consumer base and marketing stage like Facebook Messenger. You can promote your content on YouTube and broaden your reach.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

ClearVoice

SEPTEMBER 4, 2020

Personalized email subject lines yield a 58 percent higher click-to-open rate. Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. internet users between the ages of 18-44 say they use YouTube.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

SmartBug Media

MARCH 24, 2020

Facebook launched the Live feature in 2016 to stay competitive with Periscope and YouTube and other platforms where users can go live. Knowing that Facebook is putting so much weight behind this platform presents a big opportunity for brands. You cannot boost anything until after your broadcast ends. After Your Live Broadcast.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Sprout Social

APRIL 29, 2020

However, it’s critical to ensure your video strategy is in place before, during and after the broadcast. Promote before you broadcast. Though Facebook Live is a more laid-back and natural experience than a standard television ad or YouTube production , that doesn’t mean you shouldn’t plan ahead. Make formatting decisions.

Broadcasting 145

Broadcasting Facebook Tips Cross-Selling 145

Hubspot

MARCH 8, 2017

That information would be presented on a computer. From Napster to YouTube Music: The History of Internet Radio. Broadcast Radio. Although radio technology had existed long before, the alleged first commercial American radio station , KDKA, didn’t begin broadcasting until 1920. families were said to own broadcast radios.

Peer-to-peer 77

Peer-to-peer Broadcasting Copyright P2P 77

Vidyard

FEBRUARY 4, 2020

Presentation Webinars (a.k.a. Hot Tip: Logistically, panel webinars are best done with software that allows you to broadcast everyone’s webcam at once. Presentation Webinars (a.k.a. Presentations and keynotes at live events and are perfect fodder for webinars. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

FEBRUARY 4, 2020

Presentation Webinars (a.k.a. Hot Tip: Logistically, panel webinars are best done with software that allows you to broadcast everyone’s webcam at once. Presentation Webinars (a.k.a. Keynotes) Presentations and keynotes at live events and are perfect fodder for webinars. What is a Webinar? Panel Webinars 3.2 Keynotes) 3.4

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Moz

APRIL 9, 2020

My thanks to the many teammates who contributed to this roundup of examples we’ve been personally encountering, and we hope you’ll find an actionable path for your business here. Stay-at-home orders are making it harder for people to access personal care products. Food and hospitality.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. Regardless, those visiting your event in person will want to be dazzled and entertained, and your virtual attendees also want a first-rate virtual experience. Here’s Why.

Work Management 52

Work Management Product Marketing Management Act-On 52

Launch Marketing

FEBRUARY 15, 2018

This will also help you adapt the direction of your presentation, keep participants engaged and provide points for an end-of-webinar Q&A session. The technology used to broadcast webinars is very affordable and you can even take advantage of free trial offers if you are not yet convinced of the long-term value.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

LeadsRX

MARCH 9, 2022

Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Any app or website that provides streaming video content over the internet and bypasses traditional distribution; examples include HBO Max, Hulu, Netflix, and YouTube. Connected TV (CTV). Over-The-Top (OTT).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Vidyard

FEBRUARY 12, 2020

The Problem: The Rise of Remote Work Poses Significant Communication Challenges It can be much more difficult for teams to collaborate on projects when members are not physically present, especially if they’re spread across time zones. When you can’t be there in person, video is the next best thing.

Video Marketing 65

Video Marketing Work Management Marketing Management Training 65

LeadSquared

JULY 3, 2013

When it comes to video sharing sites, YouTube is definitely the undisputed guru. But Youtube is. Use YouTube Annotations to add interactive commentary to your videos. Above your video, you can also customize the banner header (the ad space on top of your YouTube homepage profile). YouTube Partner Program.

Paid Content 52

Paid Content Video Marketing Advertising Agencies Banners 52

PureB2B

FEBRUARY 6, 2018

Ramp Up Social Networking and Personalize Connections. To reinforce the “humans” behind your brand, be sure to send personalized connection requests and messages to cut through the noise of spam and irrelevant marketing. Don't treat it like just another one of your brand's broadcasting channels. Automate Social Media Sharing.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

NOVEMBER 15, 2016

We also know that 86% of universities and colleges already have a YouTube presence. Frankly, YouTube is only the jumping-off point. All your video content should make its way to your YouTube channel, but if you're putting all your video focus solely on YouTube, you're missing out on opportunities.

Video Marketing 28

Video Marketing Allocation Television marketing Broadcasting 28

SnapApp

JANUARY 26, 2012

This is awesome news for teams who like to collaborate on formal presentations for large groups using multiple speakers. However, users should know that Hangouts on Air are automatically recorded and made publicly available, so presenters should avoid sharing anything they wouldn't want available to the world at large.

Google 48

Google Ideal Customer Profiles Broadcasting SERP 48

Parse.ly

APRIL 7, 2022

Thankfully, the barrier to entry is no higher than having a smartphone and something to say, along with a clear understanding that creating marketing videos doesn’t mean you need the best equipment or a trained on-screen personality to perform for you. . Leverage relationships, strategic ads, and free resources to maximize your budget.

Resources 52

Resources Video Marketing Planning Work Management 52

Hubspot

MAY 8, 2012

Launched last September , Hangouts on Air enable users to launch Google+ Hangouts (live video chat sessions with up to 9 other participants) that were broadcast live for all to see. Think of them like livestreamed broadcasts with the added bonus of multiple participants. Step 4: Connect Your YouTube Account. Key Features.

Google 28

Google Broadcasting Paid Search Agency Planning 28

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Sharing (YouTube, Flickr, SlideShare, etc.). Chapter 19 addresses the “personal branding&# issue that many companies struggle with in social media. Social Events (e.g., Eventful, Meetup, Upcoming, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

ClearVoice

MARCH 19, 2021

Especially for products that are usually sold in stores (most CPG including food, drink, personal care), brand awareness can often be the only goal of a campaign. Brand recognition: How well consumers can identify a brand “in the wild” i.e., on shelves or in an online presentation of products, amongst others in the same category.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Content Standard

AUGUST 6, 2015

Even ad-centric stalwarts YouTube and Hulu have changed their tune. YouTube announced it will offer an ad-free service later this year, and last month Hulu said it’s exploring a premium ad-free option, as well. A few months ago I made the case that Coke should have bid against NBC for broadcast rights to the Olympics.

Paid Content 40

Paid Content Creativity Advertisements Advertising 40