Parse.ly

NOVEMBER 14, 2018

And for the story I was looking at, about the FDA and e-cigarettes, SmartNews was the second highest external traffic referrer, right after Google Search. We’ve written about trends in non-search Google referrers before, including non-search AMP traffic and Google Quick Search Box , but this was a whole other domain. Given that U.S.

Aggregators 53

Aggregators Traffic Domain Emarketing 53

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). Bloggers are writing longer articles but are publishing less often ( Orbit Media Studios ). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Content Standard

APRIL 26, 2018

There is no scarcity of data, predictions, or opinions about social media trends. But it can be hard to sift through the endless white papers, reports, studies, and commentary to uncover the most significant social media usage statistics, compare any contradicting results, and come up with actionable insights and next steps.

Social Media 91

Social Media Statistics Social Marketing Marketing & Strategy 91

Buffer

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. How does social commerce work? How to say hello to us.

Social Media 98

Social Media Rules Media Click Rate 98

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As with all marketing channels, social media is continually evolving. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? Social media is a way of life today. during 2018, reaching $7.85

Social Media 58

Social Media Social Marketing Trends Media 58

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Safari Digital ) Up to 40% of organic search traffic is for location-based businesses. eMarketer ) There are over 5 million podcasts with over 70 million episodes between them.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This year, the social media industry placed higher emphasis on collecting and analyzing social data , so we included two new categories to gauge whether they presented challenges to marketers.

Paid Search Agency 159

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 159

QuanticMind

MAY 31, 2023

What’s new in the realms of paid search and social media? More Users Are Trying Bing, But Not Permanently [:01] Similarweb recently measured shifts in consumer behavior among search platforms, and while it showed Bing has acquired more traffic over the last few months, the growth hasn’t been consistent.

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Contently

OCTOBER 24, 2017

Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. So while smartphones are great for scrolling through social media and looking up directions, desktops still play a huge role in research. ” At first glance, the narrative makes sense.

Emarketing 145

Emarketing B2B Forrester Mobile Marketing 145

Liveintent

MARCH 7, 2023

And where there’s talk of non-endemic advertising there’s talk of retail media networks. By selling media to non-endemic advertisers, retailers can unlock an entirely new revenue stream. According to eMarketer, US digital retail media ad spending will reach $61.15

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Emarketing 62

ViewPoint

APRIL 25, 2011

Social media is at the top of nearly every B2B marketer’s priority list. What drives social media engagement? If some of it isn’t yours, you’re serving as a traffic generator for others. On the flip side, if you produce great content, your network will serve as a traffic generator for you.

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

Parse.ly

NOVEMBER 27, 2018

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. It’s our phones, and our downtime, that are driving the growth in time spent with digital media. At the beginning of 2018, desktop only accounted for 23% of traffic to the network. But by 2020?

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Valasys

OCTOBER 10, 2019

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. Therefore, marketers must consider defining the social media KPIs for Reddit or the Reddit KPIs.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Digilant

APRIL 16, 2024

billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. DOOH advertising enables brands to find on-the-go consumers across digital out-of-home media from billboards, to salons and gyms, to taxis and gas stations, and everywhere in between. Last year, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Contently

SEPTEMBER 12, 2016

Keeping track of all the most effective social media techniques can be dizzying. Because effectively using social media requires Rubik’s Cube-like logic. With that in mind, here are seven social media stats we’ve compiled from around the web that should help you start to crack that cube.

Stats 60

Stats Social Media Social Marketing Media 60

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. Prepare for increased web traffic Brands are now looking for a way to be relevant during this massive change in our daily living habits. increase from 2019 to just a 7% increase.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Parse.ly

JANUARY 22, 2019

The digital media industry is not exactly heading into 2019 with unbridled optimism. And we have to hope that it’s finally registered that building a media company on Facebook traffic alone won’t sustain another year. An actual connection with the audience will make or break media companies going forward.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. What is a retail media network?

Advertising Agencies 114

Advertising Agencies Paid Content Cost Per Thousand Advertisements 114

Content Standard

DECEMBER 19, 2014

According to new data from Shareaholic, a bigger piece of the online referral pie is going to social referral traffic. Millennials are driving these changes, but the numbers speak to a greater trend in Web traffic that shows just how much social is affecting the media and advertising landscape. percent to 29.35 percent to 29.14

Traffic 40

Traffic Emarketing Sales Qualified Leads Comparison 40

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys.

Marketing Attribution 100

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 100

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This year, the social media industry placed higher emphasis on collecting and analyzing social data , so we included two new categories to gauge whether they presented challenges to marketers.

Paid Search Agency 105

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 105

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

DAGMAR Marketing

APRIL 5, 2022

Increases website traffic Better control over your budget and ad campaign Insightful data that can improve your SEO strategy. These ads can appear on social media platforms, applications and even on a website you visit. Social ads consist of advertisements placed onto social media platforms that aim to connect with a desired audience.

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Biznology

OCTOBER 21, 2013

How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad? Biddable media and story telling. In order to optimize biddable media our role is to align the brand with things that matter to the consumer. Image by None via CrunchBase. Measurement. Conclusion.

Paid Content 80

Paid Content Optimization Media Advertising Agencies 80

Porch Group Media

NOVEMBER 12, 2020

According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019). The Social Bakers social media trends report shows that Facebook and Instagram are particularly good for marketing to millennials and Gen Z. Ads can increase brand awareness, site traffic and social media presence.

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Liveintent

JANUARY 30, 2020

“It’s made it a lot harder for us to really drive the same traffic and revenue that we were.” eMarketer corroborates this, reporting that 93% of D2C brands say acquisition marketing is their top ecommerce marketing investment. But why should D2C brands prioritize diversification as we head into the new decade?

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Contently

JUNE 17, 2016

Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). One revenue stream that isn’t helping most media companies is native advertising.

Media 60

Media Mobile Advertising Emarketing Facebook 60

Contently

JUNE 17, 2016

Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). One revenue stream that isn’t helping most media companies is native advertising.

Media 60

Media Mobile Advertising Emarketing Facebook 60

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing multiple accounts makes it hard to know the best times to publish on social media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Porch Group Media

JULY 13, 2021

Rapt Media). Email marketing accounts for 20 percent of traffic driving ecommerce sales. eMarketer). The top three traffic sources driving sales for eCommerce are organic (22%), email (20%) and CPC (19%), with display and social accounting for just 1% and 2% respectively. (Big Commerce). Accenture). Big Commerce).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Social media advertising. There are a couple of prerequisites for using social media for customer acquisition.

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

Hubspot

MARCH 21, 2017

In my opinion, smart brands should run from antiquated paid solutions and embrace owned media. In 2015 alone, eMarketer found that display ads cost companies $4.6 billion in invalid traffic. In 2015 alone, eMarketer found that display ads cost companies $4.6 billion in invalid traffic. Another $1.1

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 76

Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). Social Media Examiner). 80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. Social Media Examiner). eMarketer ). FINDING YOUR AUDIENCE.

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). eMarketer ). ” ( Social Media Today ). Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% eMarketer ).

Statistics 100

Statistics SMB Content Marketing Planning 100