Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates.

Paid Search Agency 105

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 105

Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). Social Media Examiner). 80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. Social Media Examiner). eMarketer ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Contently

SEPTEMBER 12, 2016

Keeping track of all the most effective social media techniques can be dizzying. Because effectively using social media requires Rubik’s Cube-like logic. There are so many different platforms to keep track of, and a shift on one network could impact how you approach others.

Stats 60

Stats Social Media Social Marketing Media 60

Porch Group Media

JULY 13, 2021

Rapt Media). 74% shoppers are unlikely to share a product on social network after purchase. Email marketing accounts for 20 percent of traffic driving ecommerce sales. eMarketer). (Accenture). 53% of buyers say Facebook informs their purchase decisions. Big Commerce). ReadyCloud). Wolfgang Digital).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Contently

APRIL 18, 2017

Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.” ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. For years, the video market was a cash factory marred by fraudulent traffic and ineffective programmatic ad exchanges.

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. However – only 28% of content sharing happens through the big social networks.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Vision Edge Marketing

MAY 4, 2012

EMarketer estimates that four out of five U.S. businesses with at least 100 employees will be marketing on social media this year, and U.S. ad spending on social networks is expected to reach over $3 billion. Marketing Measurement marketing ROI measuring ROI ROI social marketing social media'

ROI 100

ROI Social Marketing Planning Paid Search Agency 100

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Porch Group Media

MAY 21, 2019

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). Video is expected to make up 80 percent of all Internet traffic by the end of 2019. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Sprout Social).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers.

Brand Identity 69

Brand Identity Branding Emarketing Eye-Tracking 69

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Forge meaningful social relationships.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

KoMarketing Associates

DECEMBER 30, 2013

The most exciting part about our 10 most popular posts and columns of 2013 (based on traffic metrics for blog content) is that they came from seven different KoMarketing team members. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Report Uncovers Trends About How B2B Marketers Use Social Media.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Hubspot

JANUARY 21, 2011

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Optimize for Mobile. Establish Trust With Your Audience.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

KoMarketing Associates

JUNE 13, 2013

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Content Standard

JANUARY 5, 2016

Cisco predicts that by 2017, video will make up a whopping 69 percent of all consumer Internet traffic. hours each day watching video content in front of a screen in 2015, eMarketer reports. That’s good news for marketers hoping to amplify video’s effectiveness through social media sharing.

Stats 60

Stats Video Marketing Verticals Emarketing 60

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Bluetext

APRIL 22, 2020

The commercial sector has seen changes in how audiences are reacting to content and consuming media. . This means varying working hours, virtual gatherings and different web surfing, streaming and social networking habits. Shifting Media Channels. These changes have shifted the traditional marketing audience profile. .

B2B Marketing 28

B2B Marketing B2B Thought Leadership Paid Search Agency B2B 28

EMagine B2B Blog

MARCH 12, 2015

DYK in the same month that The Guardian completed the switch to its redesigned website, traffic rose 14% month-on-month and almost 35% year-on-year. Organic search is actually responsible for 64% of your web traffic ( Conductor ). Social Media: 70% of marketers will spend more on social media ads this year ( AdWeek ).

Statistics 40

Statistics Emarketing Paid Search Agency Mobile Marketing 40

Contently

AUGUST 3, 2016

Every social network has a personality. By comparison, LinkedIn is the social media equivalent of elevator music. Perhaps that’s why, despite boasting a high-value professional audience of more than 430 million registered users, it hasn’t seriously challenged Facebook for social supremacy. But LinkedIn?

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. eMarketer ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. eMarketing Strategies for the Complex Sale. The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. Advertising Media Planning, Seventh Edition.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Marketing Insider Group

FEBRUARY 5, 2024

(Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! This is terrific for search engine optimization and pulling traffic by being findable. Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath Albee's Tip. These outcomes represent real and potential revenues. Yes, again.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Hubspot

JUNE 21, 2012

7) 7.96% of all web traffic in the U.S. is mobile traffic. Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! Mobile Social Media. 16) 91% of mobile internet access is for social activities, versus just 79% on desktops. Mobile Search.

Stats 28

Stats Mobile Marketing Emarketing SMS 28

Hubspot

NOVEMBER 11, 2011

Source: eMarketer, January 2011) Tweet This! Source: eMarketer, May 2011) Tweet This! Source: eMarketer, June 2011) Tweet This! 8) By 2015, we expect that 50% of all display ads will be rich media ads. Source: eMarketer, August 2011) Tweet This! Source: eMarketer, August 2011) Tweet This! Internet Usage.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social networks and blogs In the U.S

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy.

Social Media 100

Social Media Stats Media Emarketing 100

Hubspot

AUGUST 20, 2019

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included. With over 40% of the world's population on social media, it's critical your business devise an effective social media strategy to reach your intended audience.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Adobe Experience Cloud Blog

AUGUST 4, 2017

In this blog, I’ll outline three ways to help you choose the right social networks for your business. . As you’re jumping into the tactical details of your social media plan, it’s critical that you take the time to understand who your ideal audience is and what they care about. Get to Know Your Audience. How old are they?

Social Networks 134

Social Networks Stats Brand Identity Branding 134

EveryoneSocial

MARCH 12, 2019

If you are reading this post, you most likely know the value of social media in this digital age. Either way, you came to the right place for all your social media statistics needs. I’m sure you are probably hyper-aware that social media networks have become a juggernaut for businesses. Statusbrew ).

Statistics 102

Statistics Social Media Paid Search Agency Enterprise Management 102

Hubspot

MARCH 4, 2011

Marketers are becoming more and more interested in measuring the ROI of social media. According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. Dell was one of the first big companies to embrace social media.

Facebook 28

Facebook Examples Emarketing Youtube 28