Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Why marketers should care about performance marketing.

Marketing Attribution 100

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Porch Group Media

MAY 21, 2019

eMarketer). Fluent) Not optimizing emails for mobile is simply no longer an option. Video is expected to make up 80 percent of all Internet traffic by the end of 2019. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. DIGITAL ADVERTISING. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Parse.ly

JANUARY 22, 2019

The digital media industry is not exactly heading into 2019 with unbridled optimism. And we have to hope that it’s finally registered that building a media company on Facebook traffic alone won’t sustain another year. An actual connection with the audience will make or break media companies going forward.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Below you’ll find three must-try tactics to get more out of your advertising investments. . In-App Advertising.

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

Digilant

JULY 22, 2021

In the world of digital advertising, it’s easy to get caught up in the latest and greatest – what’s new, trendy, and making a splash. Although this format may seem plain compared to the unique creative ad formats we see today, there are many great benefits of display digital advertising. What is Display Digital Advertising?

Display 52

Display Advertisements Advertising Cost Per Click 52

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Below you’ll find three must-try tactics to get more out of your advertising investments. . In-App Advertising.

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Below you’ll find three must-try tactics to get more out of your advertising investments. . In-App Advertising.

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Biznology

FEBRUARY 22, 2016

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. 79% of mobile ads are viewable vs. 48% for desktop, so mobile does better than deskstop according to eMarketer. 60% of internet traffic is bots.

Impressions 80

Impressions Paid Search Agency Advertising Agencies Mobile Advertising 80

KoMarketing Associates

DECEMBER 30, 2013

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. The most exciting part about our 10 most popular posts and columns of 2013 (based on traffic metrics for blog content) is that they came from seven different KoMarketing team members.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Contently

JUNE 17, 2016

I already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Luckily, you have us.

Media 60

Media Mobile Advertising Emarketing Facebook 60

Contently

JUNE 17, 2016

I already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Luckily, you have us.

Media 60

Media Mobile Advertising Emarketing Facebook 60

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Webbiquity

JUNE 23, 2015

digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Martech Advisor

NOVEMBER 1, 2019

Native advertising is defined as a form of paid advertising where the advertisements adapt to the form (user interface) and function (user experience) of the environment/platform on which they appear. According to eMarketer , the native ad spend in the US alone will climb up to $52.75 What Is Native Advertising?

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Atomic Reach

MAY 14, 2019

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). New Media Campaigns). New Media Campaigns). SEO Tribunal ).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Digilant

MARCH 2, 2023

Still, one thing is for sure: more advertisers are investing in video and, as such, are coming across platforms that offer them the choice of skippable or non-skippable. Video consumption is at an all-time high and is the most popular media format in the US. Soure: YouGovAmerica) 82% of Global Internet Traffic in 2022 Came From Video.

Paid Search Agency 52

Paid Search Agency Ads Peer-to-peer Mobile Advertising 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). eMarketer ). ” ( Social Media Today ). Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% eMarketer ).

Statistics 100

Statistics SMB Content Marketing Planning 100

NuSpark Consulting

JANUARY 11, 2013

With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Videos can be posted for free and linked via social media and email marketing. Obviously these trends are betting heavily on the continued growth of social media and mobile technology.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

QuanticMind

NOVEMBER 2, 2018

If you’ve glanced at the headlines recently, you likely know that Amazon has far exceeded expectations when it comes to its digital ad business, and is set to be the world’s third largest digital advertising platform, according to market research firm eMarketer. s Oath and Microsoft Corp, firmly placing it in the No.

Amazon 40

Amazon Advertisements Advertising Emarketing 40

Choozle

SEPTEMBER 13, 2020

Traditionally, marketers often look at last year’s holiday trends to understand how to plan this year’s holiday advertising campaigns. As you start to prepare for your 2020 holiday advertising campaigns, we want to provide you with some insight on how people expect to celebrate and shop this holiday season.

Advertisements 55

Advertisements Advertising Cost Per Thousand CPM 55

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Digital B2B Marketing

SEPTEMBER 24, 2013

Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Online advertising companies that use big data in advertising are today’s market darlings. Not even Facebook comes close.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Digilant

MAY 18, 2021

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. New creative formats like high impact and native advertising were utilized to stand out amongst the digital noise. Now, a year later, as advertisers grasp what is working, we’re faced with another change.

Trends 52

Trends Advertising Agencies Planning Cable 52

Biznology

JUNE 19, 2014

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. All Media is Digital.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Content Standard

JANUARY 5, 2016

Cisco predicts that by 2017, video will make up a whopping 69 percent of all consumer Internet traffic. hours each day watching video content in front of a screen in 2015, eMarketer reports. That’s good news for marketers hoping to amplify video’s effectiveness through social media sharing.

Stats 60

Stats Video Marketing Verticals Emarketing 60

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. It allows them to interact with customers conveniently: on media, devices, and time schedules preferred by the customers and are best suited to them. 27% of the customers used voice search on their mobile devices in 2018.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Social Media Today ). Social Media Today ). Social Media Today ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

But first, you need to understand how you can effectively measure the ROI of digital advertising. . The most instinctive way to measure digital advertising ROI is to track metrics that tie directly to revenue and profit (think conversions, opportunities, etc.). Mobile Video Ads. Measuring the ROI of Mobile Video Advertising.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Outgrow

MAY 5, 2021

This trend has been on the rise, thanks to social media trends like TikTok videos, Instagram reels, or Youtube shorts. Furthermore, video marketing and video advertising are amongst the most cost-effective e-commerce trends on this list. Make Your Shop Mobile Friendly. Make Your Shop Mobile Friendly. Include QR Codes.

Trends 52

Trends Outgrow Planning Paid Search Agency 52

seo.co

FEBRUARY 16, 2021

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. It allows them to interact with customers conveniently: on media, devices, and time schedules preferred by the customers and are best suited to them. 27% of the customers used voice search on their mobile devices in 2018.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Outbrain

JANUARY 6, 2020

homes tuned in to Super Bowl LII, which digitally resulted in over 170 million game-related interactions on social media. Web traffic trends for the 2019 Super Bowl indicated a distinct lull in user interest throughout January before drastically spiking both on the day of the game and several days following. Don’t Fumble Your Timing.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Advertising Agencies Mobile Advertising 40

Marketing Insider Group

FEBRUARY 5, 2024

(Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Choozle

NOVEMBER 20, 2018

Programmatic advertising is ever-growing, taking more of the multi-billion dollar display advertising pie each year. According to eMarketer , 82.5 In short, “ad fraud” is an umbrella term that refers to any illegitimate activity on an advertisement at the expense of the advertiser. Well, yes and no.

Paid Search Agency 40

Paid Search Agency Ads Advertising Agencies Mobile Advertising 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. Fringe Social Media by the Numbers.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40