Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys.

Marketing Attribution 99

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 99

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. What is a retail media network?

Advertising Agencies 111

Advertising Agencies Paid Content Cost Per Thousand Advertisements 111

Contently

APRIL 18, 2017

Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.” In 2014, the Media Rating Council (MRC) instituted a formal standard for what qualifies as a view: At least 50 percent of the video ad must be on someone’s screen for a minimum of two consecutive seconds.

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Marketing Insider Group

JULY 21, 2015

But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. The average click through rate of display ads is 0.1%. ( DoubleClick ) . Solve Media ). Solve Media ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100