KoMarketing Associates

MAY 27, 2020

and statistics suggested that in terms of driving sales, email marketing still beats banner ads, social media native apps and organic posts by 180%. buyers have purchased a product as a direct result of an email they received. Timing Marketing Emails Appropriately. In addition, about three-fourths of U.S.

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Of those people, 58% of consumers check their email first thing in the morning.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. 72% of consumers only respond to email messages directed toward them – that is personalization. Website visits and page views. Cart forgetters.

Email Marketing 135

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 135

SendX

NOVEMBER 10, 2020

And to best engage your audience, it is crucial to create emails with a personal touch. In fact, it is one of the main drivers of a successful email campaign. Source: Oberlo And what happens when you don’t tailor your emails to your customers’ interests and needs? Use these data for an effective email campaign.

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

SendX

SEPTEMBER 30, 2020

Send Out Customer Success Story Videos to Your Leads One of the handiest ways to send video in your email marketing is to tell your customer success story. It helps you gain trust from potential customers and convince them to make an informed purchase decision faster. Video in email isn't something entirely new.

Email Marketing 275

Email Marketing Video Marketing Best Practices Click Rate 275

Martech

JANUARY 8, 2024

Use case summary: As a marketing manager, I want to re-engage lapsed customers by sending personalized email campaigns with exclusive offers and incentives to encourage them to make a purchase. no purchase in the last 6 months). no purchase in the last 6 months). Decide on the timing and sequencing of the emails.

SMS 70

SMS Marketing AI Best Practices CMO 70

Marketing Insider Group

SEPTEMBER 14, 2020

Email automation typically consists of a series of pre-written emails issued to specific individuals when they take — or don’t take — a particular action. For example, a subscriber might receive an email after they sign up for your product’s seven-day free trial. Create drip campaigns. It’s what they’ve come to expect.

Automation 264

Automation Ad Building Digital Marketing Funnels Eye-Tracking 264

Marketing Insider Group

DECEMBER 20, 2022

Don’t put all of your eggs in the email campaign basket – diversify your lead generation strategy. Email campaigns. Email lists and cold calls are not going to cut it for these crafty buyers of today. Maybe there’s an old email campaign that could be repurposed or modernized.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

BenchmarkONE

OCTOBER 3, 2019

Here are 32 B2B marketing statistics for 2019 that will help guide you through Q4 — and beyond. The top two methods used to nurture leads are email campaigns (87%) and educational content (77%), followed by clear calls to actions (62%) and in-person events (61%). So what’s driving marketing success today? Blue Corona ).

Statistics 53

Statistics B2B Marketing Planning B2B 53

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Yes, “customers” and “purchasers” are the same people. The Importance of Email Personalization in Marketing. Email Personalization Statistics.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Zoominfo

MAY 20, 2021

According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You’ll get high ROI. Stage 1: New Subscribers.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

FunnelEnvy

MARCH 4, 2024

Source: FinancesOnline The testing process involves randomly showing users two or more page variants and then using statistical analysis to determine which version performs better. Marketers can use the results to measure user behavior and make decisions based on statistics. Difficulty achieving statistical significance.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Zoominfo

FEBRUARY 13, 2019

Consider these statistics: On average, segmented and targeted emails generate 58% of a company’s revenue ( source ). Marketers have noted a 760% increase in revenue after segmenting their campaigns ( source ). Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns ( source ).

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

SendX

AUGUST 20, 2020

If you cannot evaluate the effectiveness of your email campaign properly, you won’t be able to understand what techniques work better. As a result, you can lose a lot of profit, since email is a marketing channel that generates the most ROI. What did you change in the content of your emails?

Analytics 195

Analytics Conversion Tips Click Rate 195

Zoominfo

OCTOBER 23, 2018

You can often add the dynamic content to each email as it’s sent—creating a message that’s personalized in real-time. Essentially, dynamic content tailors your marketing emails for each and every person—making the content more relevant to the individual recipient. Automate email reminders. Enter, interactive content.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

SendX

APRIL 16, 2021

With over 90% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. Statistics show that only 47% of email recipients open an email based on the subject line.

Email Marketing 275

Email Marketing Campaigns Autoresponders CAN-SPAM 275

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? SproutSocial). billion in 2019.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Navigate the Channel

AUGUST 1, 2023

In today’s digital age, email marketing remains a crucial strategy for building product marketers. Email campaigns are cost-effective, easy to execute, and can provide valuable insights into consumer behavior. Continuous testing and optimization are essential for improving email marketing performance over time.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Vision6

APRIL 19, 2023

Enter anniversary emails – a simple yet effective way to show your customers that you value their loyalty and appreciate their business. These emails could include a purchase anniversary email, work anniversary email or birthday email. Source: Really Good Emails 2.

Examples 98

Examples Loyalty Template Eye-Tracking 98

KoMarketing Associates

APRIL 10, 2018

There are many different components of a user’s activity online that you can use to better personalize your emails, including how what pages they visited on your website, their past purchasing history, and how they landed on your website in the first place (e.g. Drip Campaigns. through organic search, social media, etc.).

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Only B2B

JULY 19, 2023

Must Read: Data Hygiene: Mastering CRM Data Cleansing for Optimal Performance Personalized Email Marketing One of the most effective ways to implement personalization in database marketing is through personalized email marketing. Statistics show that personalized email campaigns deliver superior results.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Optinmonster

DECEMBER 28, 2023

For instance, women aged 18-29 are the most likely to make purchases based on influencer content. Gen Z likes subscribing to email newsletters as much as they love consuming social media content. Yes, especially if you use emails to send promotional offers. Do you have any thoughts about social media vs. email marketing?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SendX

MAY 6, 2021

Traditional fields include name, email address, contact number, etc. Forms like this are used for a wide variety of reasons, whether it’s collating lead information, general business enquiries, online purchasing, customer comments or in exchange for goods and services.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Only B2B

AUGUST 2, 2023

Outbound Lead Generation: Finding the Right Mix for MQLs Understanding MQL Lead Generation: MQLs are prospects who have demonstrated an interest in a company’s products or services but are not yet ready to make a purchase. According to DemandWave , integrated campaigns generate a 24.3%

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Lead Generation Sales Qualified Leads 62

Binary Demand

APRIL 24, 2023

In this article Overview What is a B2B Email Marketing? Statistics How to create a B2B email marketing strategy? Email campaigns may include newsletters, product updates, promotional offers, and other targeted messages designed to engage with the recipient and encourage them to take action.

Ideal Customer Profiles 52

Ideal Customer Profiles Email Marketing ROI B2B Marketing 52

Martech

OCTOBER 16, 2023

Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. The order confirmation is like an electronic receipt, while the shipping confirmation confirms that your purchase is on its way. With a dozen items or more, these purchases can break a template or simply look bad.

Marketing Automation Services 135

Marketing Automation Services Marketing Automation Email Marketing Automation 135

Marketing Insider Group

FEBRUARY 23, 2021

95% of people say reviews influence their purchasing decisions. To me, this statistic is surprisingly low. 92% of people will look for social proof before making a purchase. Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ).

Case Studies 273

Case Studies Case Study Studies Top of Funnel 273

SendX

MARCH 16, 2021

Display statistical data in shortcuts without saying lots of words. Receive millions of shares in social media How to use an Infographic in Your Email Marketing Campaign? It's because you didn't customize your email campaign based on your audience's likings. They might ask you to purchase for only $1.

Email Marketing 289

Email Marketing Planning Practices Best Practices 289

Optinmonster

MARCH 4, 2024

Segment Your Audience Divide your sample size audience randomly into two equal groups to ensure that each group is statistically similar. Run the Test Launch your test, allowing both versions to run simultaneously for a set period or until you have collected enough data to achieve statistical significance.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Huptech Web

DECEMBER 28, 2023

Thеrе arе millions of statistics out thеrе for you. Thеsе statistics arеn’t just raw data; thеy serve as thе gateway to adopting the latеst trеnds in thе е-commеrcе businеss. Supposе thе statistics mentioned earlier havеn’t convincеd you. Supposе thе statistics mentioned earlier havеn’t convincеd you.

Trends 52

Trends Customer Satisfaction Allocation Statistics 52

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. So, how do you do it?

Creativity 310

Creativity Examples Marketing Budget Urgency Marketing 310

Scoop.it

FEBRUARY 15, 2024

However, for the best results, use branded visuals and consistent design elements throughout your email campaigns. Don’t forget to include your email signature as well. Source Email signatures are great at raising brand recognition. Statistics show that 82% of email marketers leverage signatures to do just that.

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Oktopost

SEPTEMBER 12, 2023

Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service. Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. Statistics show that intent data can improve conversion rates by up to 202%.

Intent Data 126

Intent Data Lead Gen Intent Lead Scoring 126

PureB2B

JUNE 16, 2022

Email marketing and account-based marketing (ABM) are a match made in heaven, enabling you to target your dream prospects with personalized communications straight to their inbox. Statistics show that email marketing boasts an ROI of? $42 How to Use Email Marketing to Boost ABM Results. Use Emails for Data Collection.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

Zoominfo

MAY 20, 2021

You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130