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Report: B2B Buyers Consuming More Marketing Content Before Making Purchases

KoMarketing Associates

DemandGen recently published the “2022 Content Preferences Survey Report,” and statistics indicated that the majority of B2B buyers (42%) consume between three and five pieces of content marketing before engaging with a salesperson. The Increasing Value of B2B Marketing Content.

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The Can’t-Miss List of Video Marketing Statistics (with Sources)

Marketing Insider Group

79% of people say user-generated content highly impacts their purchasing decisions Source: TINT Not to mention, 84% of video watchers say that a brand video has convinced them to buy a product or service. The post The Can’t-Miss List of Video Marketing Statistics (with Sources) appeared first on Marketing Insider Group.

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69% of Marketers Looking to Purchase More Martech Within the Year

KoMarketing Associates

Clevertouch recently published “The State of Martech 2022” report, and statistics indicated that overall, 47% of marketers are overwhelmed by their technology. However, 69% of respondents admitted that they will be purchasing more martech platforms over the next 12 months.

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Podcast Marketing Statistics for Businesses

Spiralytics

Here are a few podcast statistics that cover the specifics of this marketing format. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2

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Social Proof Statistics: Powerful Facts That Will Help You Boost Your Brand

Optinmonster

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. When making a purchase decision, our brain looks for a mental shortcut that will allow us to make a decision, pass judgment, or solve a problem quickly and with the least amount of mental effort.

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20 Influencer Marketing Statistics To Fuel Your Marketing Game

SocialPilot

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Let’s start with general statistics and trends to give you a wide overview of the industry: 1. billion USD in 2023.

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40+ Snapchat Statistics for Scaling Your Business in 2024

SocialPilot

A much bigger mistake – using the platform without getting acquainted with the recent Snapchat statistics. To understand that, familiarize yourself with the platform by understanding the latest Snapchat statistics. Here are some more Snapchat statistics on demographics. Sounds interesting! India alone has 144.35