Liveintent

JULY 17, 2023

Direct-sold ads are the top revenue source for publishers, but we know that growing your email newsletter program can be an operational burden that’s tricky to solve for. Working out of multiple platforms can slow your team down, and not having a full view of your campaigns in your reports can cause errors to slip through.

Paid Search Agency 62

Paid Search Agency Ads Forecasting Advertising Agencies 62

Marketing Insider Group

FEBRUARY 23, 2021

Present the problem or challenge the client is facing. Use smart content to present personalized case reports to visitors based on their needs. Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ).

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

SmartBug Media

JULY 20, 2022

Email marketing allows you to generate dialogues with your audience by providing helpful, relevant, and timely content. Typically, marketers plan and execute email campaigns by: Creating target audience profiles and buyer personas that include their goals and how your brand aligns with those goals. Welcome Email Series.

Email Marketing 98

Email Marketing Marketing & Strategy Marketing Strategy Work Management 98

ClearVoice

SEPTEMBER 22, 2023

Then, presenting it strategically. Content creation means creating new content to publish on your blog, in newsletters, and in social media feeds. Plus, you can use the winner(s) in future campaigns where you showcase happy, satisfied customers. It will also help you fill in holes in your content calendar.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

SendX

JULY 11, 2020

With the drag and drop editor, you put the content block in your email layout, add your text and colors, and you’re good to go! Import HTML Code: Do you have some newsletter designs that you want to recreate? Collaborative Editing: You can work on email campaigns with other team members simultaneously.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

SendX

JULY 11, 2020

With the drag and drop editor, you put the content block in your email layout, add your text and colors, and you’re good to go! Import HTML Code: Do you have some newsletter designs that you want to recreate? Collaborative Editing: You can work on email campaigns with other team members simultaneously.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

Brandpoint

MARCH 15, 2023

The ROI on email marketing is $36 for every $1 spent. 99% of email users check their inboxes multiple times a day. Nearly three out of four (74%) manufacturing marketers used email newsletters in the past year and 65% used email to share content with prospects. And, ideally, entice them to take the next step.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Stevens & Tate

SEPTEMBER 26, 2023

For instance, you can start with email length and format to see which version performs better. If your emails are concise, but some of your customers want more content, you can add more sections and observe the performance of your newsletters. The idea is to pick the best format based on your results.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business?

Template 132

Template Email Marketing Blast Campaigns Planning 132

Martech

MAY 6, 2022

Knowing which numbers (or metrics) to track will help you assess and continually optimize your email program’s performance and help you find useful solutions to improve it. Get the daily newsletter digital marketers rely on. Six ways email reporting builds your email program. Screenshots of recent email campaigns.

Budget Programs 96

Budget Programs Work Management Marketing Management Planning 96

Mailmunch

MARCH 11, 2021

Without metrics to track, it’s nearly impossible to know if your email campaigns are performing successfully. Tracking the right KPIs (key performance indicators) allows you to see at-a-glance if you’re making progress towards your business goals for your email marketing campaigns. . Repeat opens.

Email Marketing 84

Email Marketing CTR Planning Marketing Analytics Tools 84

SendX

SEPTEMBER 4, 2020

Some other Thank You pages or pop-ups are also found upon submitting information in an opt-in form, subscribing to the newsletter, or downloading a free product. Posting analysis of the survey could help you in creating laser-targeted marketing campaigns. The significant benefits of a Thank You page are.

Landing Pages 195

Landing Pages Opt-in Top of Funnel Advertising Funnels 195

Martech

AUGUST 16, 2023

Use a newsletter builder. A tool like this helps to create customized newsletters, providing relevant information and updates to subscribers. From clearly defining sales rep interactions to creating a consistent way to present quotes, you can leverage your software for more reliably positive experiences.

Ideal Customer Profiles 97

Ideal Customer Profiles Work Management Marketing Management B2B 97

Martech

MARCH 9, 2022

It’s a model that can completely automate the process, and it’s what every marketer should be moving toward to improve campaign effectiveness at scale. Get the daily newsletter digital marketers rely on. Watch this webinar presentation at Digital Marketing Depot. Processing.Please wait. Automated experimentation is the future.

Allocation 137

Allocation Marketing AI Marketing Automation Services Work Management 137

KoMarketing Associates

APRIL 4, 2014

Other marketers have had success with giving white papers as a bonus to new clients or those that have signed up for a newsletter or email mailing list. Email Newsletters. Some forms of content that make sense in a resource content library include: Presentations. E-newsletter archives. How To Guides.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

SEPTEMBER 13, 2018

Collect Emails for Marketing. For many B2B organizations, email collection counts as a conversion because email campaigns carry large ROI. Exclusive content is a great way to grow your email list, as you are offering something immediate that the user can receive instantly.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

SmartBug Media

MARCH 22, 2023

Using email and SMS as vehicles for your product and sales offerings, you can develop campaigns that boost revenue and—more importantly—drive engagement so that you can nurture those customers into retained customers. For unengaged customers, present new arrivals and drops based on their purchase or engagement history (if available).

SMS 98

SMS Email Marketing Examples Planning 98

Only B2B

NOVEMBER 23, 2021

They’re more likely to sign up for newsletters or blogs you have accessible if they visit your website and find content that attracts them. To drive MQLs through the following stages, sales and marketing teams will use marketing automation to manage email campaigns through emails, blogs, and newsletters.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

nDash

JANUARY 21, 2021

Content : Create and manage written content creation including blog posts, case studies, newsletters, social media, whitepapers, sales collateral, and more. Demand Gen : Optimize email campaigns (drip and one-off) as well as product copy to increase user engagement and retention. The Ideal Candidate.

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98

Martech

MAY 5, 2022

1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference. Gone are the days of simple direct mail and email campaigns. Processing.Please wait.

Budget Management 84

Budget Management Analytics Spending Optimization 84

Contently

FEBRUARY 1, 2023

Whether it’s persona research , feature releases, internal/external presentations, or a new product launch, the two teams are tied to each other. Most content programs leverage blog posts, webinars, or email campaigns that offer tips and tricks for using the product or service or highlight new features or updates.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Scoop.it

SEPTEMBER 7, 2021

It can help you expose your email subscription and drive the target audience towards it. When people chat about your email campaigns on social media, it will improve your brand’s word-of-mouth publicity. More people will come to know about your emails, increasing the chance of expanding your email subscription list.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Optinmonster

MARCH 21, 2024

This extensive reach allows advertisers to present tailored ads to a highly specific audience across many platforms, making sure that your message is seen by those most likely to engage. This includes aligning your retargeting efforts with your email marketing , social media , content marketing , and SEO strategies.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Single Grain

DECEMBER 15, 2020

The percentage of email recipients who open a particular email is known as open rate. The very first thing that you think about after sending your email campaign is whether people will open it. Click-through rate = (total clicks or unique clicks/number of delivered emails) x 100. Metrics You Must Track.

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

Optinmonster

JULY 16, 2021

This should be one of your main goals when crafting your promotional emails. Here at OptinMonster, we work hard to establish positive relationships with subscribers right from the very beginning: When you first sign up for OptinMonster’s newsletter, you receive a welcome email from “Syed from OptinMonster,” our co-founder.

Promotion 140

Promotion Examples Landing Pages Click Rate 140

Liveintent

OCTOBER 4, 2019

He followed with another stunner: Chances are many in the crowd already programmatically buy native and display ads in email and just don’t know it. Yet, as Dujnic explained in his presentation, “ Building Synergy Between Programmatic and Email ,” the channel is an extremely valuable one. Want to learn more?

Ad Building 82

Ad Building Advertising Agencies Cost per Acquisition Advertising Funnels 82

Martech

MAY 18, 2022

Finished content experiences in ads, email campaigns or PowerPoint presentations should be added back into the DAM. Get the daily newsletter digital marketers rely on. She added, “If a content block is being changed, which content is affected by it and where is that content currently published?”. Processing.Please wait.

Digital Asset Management 92

Digital Asset Management Work Management Marketing Management Marketing & Strategy 92

ClickZ

MAY 25, 2023

Here’s what popped up: Holistic email marketing is an approach to email marketing that takes a comprehensive, integrated, and strategic view of email communication. It involves designing and implementing email campaigns that consider the entire customer journey, from the initial contact through to post-purchase follow-up.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

SmartBug Media

MAY 12, 2022

Ensure this keyword is present in your: Title. URL (matches the title, no underscores present). Blog or newsletter subscription. Delight Strategy #1: Run a Customer Upsell or Cross-Sell Email Campaign. Delight Strategy #2: Deploy a Customer Review Email Campaign. Meta description. Coupon or discount.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

BenchmarkONE

JUNE 29, 2022

Email newsletters. Email campaigns. Make sure you focus on the channels that make the most sense for them based on where their audience is most present. . Top of Funnel. Guest contributed articles. Press releases . Press mentions. Middle of Funnel. Whitepapers. Blog posts. Bottom of Funnel. Testimonials.

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

markempa

FEBRUARY 10, 2014

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. The campaign increased open rates by 32.5%

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Outbrain

AUGUST 22, 2021

Think about how your product or service may help them solve these problems, and how you can use the webinar structure and format to present these benefits to them. This will help you build trust with your audiences, and generate leads among those who were really impacted by your presentation. Sponsored newsletters.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

FunnelEnvy

FEBRUARY 19, 2024

Tell visitors exactly what you want them to do next, whether signing up for a free trial, scheduling a demo, or subscribing to your newsletter. Leverage AI tools to trigger customized email campaigns, in-app notifications, or targeted recommendations, keeping users engaged and interested. Clear Call to Action (CTA).

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Sprout Social

JANUARY 26, 2023

Email campaigns are also an effective referral marketing strategy. By including social sharing buttons in your emails, you allow customers to share your products, news and offerings quickly and easily. From creative email campaigns to social media contests, there are many ways to spread the word about your company.

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

Vision6

MAY 6, 2021

Or you could even try growing your email lists using your YouTube content. Decide On Email Content. The type of content you include in your email is determined by the type of audience your targeting. Is your email marketing campaign an ongoing newsletter to help nurture your customer relationships?

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

Outbound Engine

NOVEMBER 18, 2019

You can spend money on TV ads, SEO and PPC campaigns, and even direct mail, but you’re investing a small fortune on marketing channels that don’t grow your word-of-mouth business. Auto repair and specialty shops need to invest in low-cost marketing ideas that target past and present customers. Use Email Newsletters to Keep in Touch.

Word of Mouth 80

Word of Mouth Newsletter Advertising Agencies Network Marketing 80

QuanticMind

OCTOBER 9, 2023

Ultimately, a direct response campaign is the advertising equivalent of starting a meaningful conversation with your potential customers and setting up your brand to drive more conversions in the long-term. This is all part of building trust with consumers. Want one last example of direct response marketing?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74