SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Brandpoint

MARCH 15, 2023

The ROI on email marketing is $36 for every $1 spent. 99% of email users check their inboxes multiple times a day. Nearly three out of four (74%) manufacturing marketers used email newsletters in the past year and 65% used email to share content with prospects. And, ideally, entice them to take the next step.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Martech Advisor

SEPTEMBER 25, 2019

Email isn't dead. Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. Email is far from dead. Email is far from dead. saw an impressive 20% year-over-year increase to 3.6%

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

markempa

FEBRUARY 10, 2014

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. The campaign increased open rates by 32.5%

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Liveintent

DECEMBER 2, 2019

Oral care brand Quip, for example, creates a bold and unified brand image across platforms, including in its email newsletters. Quip also uses one of the most crucial email campaign tools: the Call to Action (CTA). Brands can stay top of mind among these audiences by sending an email within an hour of cart abandonment.

Top of Funnel 103

Top of Funnel Marketing Funnels Email Marketing Cross-Selling 103

LeadSquared

MARCH 9, 2020

. “Email is 40 times more effective at acquiring new customers than Facebook or Twitter” – McKinsey. Email marketing tool automates your methods and offers an analysis of all your email campaigns. What is Email Marketing? To implement these, you need an email marketing software.

Work Management 52

Work Management Marketing Management Software Email Marketing 52

PureB2B

FEBRUARY 25, 2018

As email marketers, it’s important to know how your email marketing results compare to competitors and other businesses in your industry. This will help you determine, for instance, what kind of open rates or conversion rates businesses like yours should expect. How to Calculate your Email Conversion Rate.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

PureB2B

FEBRUARY 25, 2018

As email marketers, it’s important to know how your email marketing results compare to your competitors and other businesses in your industry. This will help you determine, for instance, what kind of open rates or conversion rates businesses like yours should expect. How to Calculate your Email Conversion Rate.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

Martech

FEBRUARY 9, 2022

Present a compelling case that the benefits of new software vastly outweigh the costs. This could include converting more leads, making sales more efficient and improving campaign ROI. If your goal is to increase conversions, you’ll need to know what your conversion rate is before automation in order to measure its impact.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Scoop.it

SEPTEMBER 7, 2021

It can help you expose your email subscription and drive the target audience towards it. When people chat about your email campaigns on social media, it will improve your brand’s word-of-mouth publicity. More people will come to know about your emails, increasing the chance of expanding your email subscription list.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Vision6

MAY 6, 2021

Or you could even try growing your email lists using your YouTube content. Decide On Email Content. The type of content you include in your email is determined by the type of audience your targeting. Is your email marketing campaign an ongoing newsletter to help nurture your customer relationships?

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

Outbound Engine

MARCH 20, 2020

Bonus Content : Want to increase your email open rate? Download our Email Marketing Roadmap and make sure your emails are on the right track. If you’re planning your next email newsletter… Then you want to inspire action, beginning with a subject line that snags attention and leads to an open.

Planning 76

Planning CAN-SPAM Click Rate Newsletter 76

Optinmonster

JULY 16, 2021

This should be one of your main goals when crafting your promotional emails. Here at OptinMonster, we work hard to establish positive relationships with subscribers right from the very beginning: When you first sign up for OptinMonster’s newsletter, you receive a welcome email from “Syed from OptinMonster,” our co-founder.

Promotion 138

Promotion Examples Landing Pages Click Rate 138

LeadSquared

AUGUST 14, 2017

We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. So, these have mostly been nurturing emails to opt-in lists. And yes, sending more than 2 million emails has definitely taught me a thing or two about email marketing best practices.

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

LeadSquared

DECEMBER 9, 2016

We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. So, these have mostly been nurturing emails to opt-in lists. And yes, sending more than 2 million emails has definitely taught me a thing or two about email marketing best practices.

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

Single Grain

DECEMBER 15, 2020

1) Open Rate. The percentage of email recipients who open a particular email is known as open rate. The very first thing that you think about after sending your email campaign is whether people will open it. Thus, the open rate of the email is 30.60%.

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Whether it’s through newsletters, inquiries, or purchase confirmations, email remains a quality avenue of information and communication between consumers and brands. Thanks to new advances in technology and email marketing services, we now have more efficient ways to carry out campaigns and access to various ROI metrics.

ROI 134

ROI Top of Funnel Planning Click Rate 134

The Lead Agency

MAY 26, 2019

In order to ensure that your email campaign is meeting the set goals and objectives, it is vital that you have processes in place to be able to measure them. Use Email to Move Prospects Through the Funnel Your B2B email marketing strategy should be considered in the same way as your content marketing strategy.

Top of Funnel 48

Top of Funnel Email Marketing B2B Marketing Practices 48

RDIGS

JUNE 5, 2023

B2B email marketing is a tactic for promoting products or services. Successful strategies involve distributing newsletters, promotional offers, product updates, or free tools—all hyper-tailored to the needs and interests of the recipient. 10 Effective B2B Email Marketing Tips For Creating Email Campaigns.

Email Marketing 52

Email Marketing B2B Marketing Work Management Tips 52

Webbiquity

JUNE 9, 2016

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. Different people on your email lists are naturally interested in different things.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

Content Marketing Institute

JUNE 4, 2018

HANDPICKED RELATED CONTENT: How to Write Email Newsletters People Want to Open and Act On. Start email structure with a headline. Many marketers forget that the email structure controls the flow of information – telling prospects how to read the email and interpret the information. Putting it all together.

Copywriting 110

Copywriting Conversion Top of Funnel Urgency Marketing 110

LeadSquared

DECEMBER 2, 2020

If such is the case, then present the solution to the problem through a series of videos. Personalized emails increase open rates by nearly 328% and click rates by 543%. Here is how you can personalize email communications to your prospective customers. Optimize your email for mobile.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Content Standard

SEPTEMBER 25, 2017

How much do you really lose by choosing not to click on an email link every now and then? No one’s here to tell consumers to get their courage back and get more aggressive in clicking the links presented in their emails. But this trend does represent a challenge to email marketers planning out their strategy.

Phishing 51

Phishing Email Marketing ROI Trends 51

ConvertKit

SEPTEMBER 16, 2020

How to choose the right newsletter tool for your business. The 13 best newsletter software tools for creators. How to set up a free email newsletter with ConvertKit. ConvertKit’s email software will grow with you and your business. Starting an email list is an exciting and daunting time for many creators.

Newsletter 73

Newsletter Budget Programs Tools Work Management 73

Act-On

OCTOBER 2, 2023

Generate Leads With Automated Content Marketing Campaigns Your prospects are doing a lot of research online before they ever reach out to a bank, credit union, or advisor. This presents a real opportunity to attract new leads through organic search and content marketing.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Marketing Automation Service 189

Outgrow

APRIL 8, 2020

Email marketing is one of the traditional channels for marketing, yet the most effective one. Newsletters and one-off campaigns are good strategies, no doubt. But, email marketing is evolving and automated email campaigns that trigger off of a user’s actions have made their way. And, it’s here to stay.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

Act-On

NOVEMBER 27, 2023

Using marketing automation, the organization automated email campaigns and improved segmentation efforts. As a result, they experienced a 300% increase in open rates on follow-up emails. But if you’re just starting out nurturing leads, start with a single nurture campaign for all leads.

Sales Qualified Leads 181

Sales Qualified Leads Practices Marketing Automation Services Campaigns 181

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

Here are my takeaways from the session: 5 Tips for email marketing best practices from Salesforce.com’s Robin Daniels : Targeted Lists - Segment your audience to get more out of your email campaigns. Sending one generic email to everyone doesn’t work. Create your normal newsletter and distribute it to half your list.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Trade Press Services

APRIL 8, 2024

Email marketing is a channel of choice for many marketers, especially in B2B organizations. In fact, 81 percent of B2B marketers say their most used form of content marketing is email newsletters. A/B testing helps marketers clarify which elements of their emails are effective and resonate with clients.

Email Marketing 89

Email Marketing Work Management Marketing Management Planning 89

SnapApp

APRIL 4, 2018

These folks usually download a whitepaper, fill out a form or sign up for a newsletter. While these new leads are in trial, we use Intercom to send email campaigns to do the best we can to convert leads to new customers. On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

SendX

JUNE 3, 2020

Let us quickly go through the 4 major subcategories of online marketing: Email Marketing - Having an ROI as high as 4400%, you aim to devise email marketing campaigns that have high email open rates and segment your email list in a way that drives sales, communicates information, and increases customer loyalty.

Online Marketing 229

Online Marketing Work Management Marketing Management Tools 229

Optinmonster

NOVEMBER 22, 2023

Even the most talented writers can struggle to perfect their email marketing copy. If you want to send effective email campaigns, you need to learn how to write copy that sells. We’ll also share some effective email copywriting examples that you can use for inspiration. And we’re here to help!

Copywriting 100

Copywriting Email Marketing Planning Paid Search Agency 100

Anything Goes Marketing

JUNE 29, 2009

I use this technique as part of an automated customer education nurturing program that I created and am seeing greater than 50% open rates when emails have the sender name of the account representative. Personalized email/direct mail content. Is it worth it to make these personalized adjustments?

Tactics 100

Tactics Automation Personalization Planning 100

Oktopost

JUNE 22, 2021

Measuring the success of your campaigns is essential to understanding what works and what needs to be improved. It’s crucial to identify the key metrics that matter when tracking data for your email campaigns. Or, perhaps you are trying to increase sales conversions from your email promotions.

Email Marketing 113

Email Marketing B2B Marketing Work Management Marketing Management 113

Optinmonster

APRIL 11, 2024

Of course, you have to ensure that you play by the rules to improve your email deliverability rate, conversion rates, open rates , and click-through rates. Running effective email marketing campaigns also offers a much higher return on investment (ROI) than a social media marketing strategy.

Social Media 85

Social Media Media Ideal Customer Profiles Lock-In 85