PathFactory

MAY 2, 2019

Presented yearly by Demand Gen Report, the KCAs celebrate the innovative applications of B2B content and campaigns across various industries and channels. Once the idea had presented itself (and I got the requisite “not-a-terrible-idea” stamp from leadership) the fun really began. To quote Darth Vader, “Impressive.

Email Campaigns 45

Email Campaigns Campaigns Opt-out Opt-in 45

Outreach

JANUARY 15, 2019

Especially in the world of email copy, staying consistent is the difference between a response and the trash folder. The next time you revisit your messaging (no time like the present!), use these tips to add consistency to your sales campaigns for maximum success. Build a Consistent Message That Is Easy to Follow.

Email Campaigns 49

Email Campaigns Campaigns Touchpoints CRM 49

Webbiquity

JUNE 20, 2023

During a webinar, you can deliver presentations, lead interactive discussions, and invite customers and industry experts as guest speakers. These videos are ideal for presenting educational technical and business thought leadership content and news about industry developments. #4 Focus on the core message or CTA you want to convey.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

FMG Suite

JUNE 13, 2019

We love sharing our clients’ success stories, and some of the most compelling stories come from clients who have harnessed the power of FMG Suite’s email campaign tools. There is such a variety of visuals and resources, from videos to presentations, to appeal to our existing clients and potential new clients.

Email Campaigns 40

Email Campaigns Ad brokers Campaigns Tools 40

Vidyard

SEPTEMBER 16, 2014

Everyone is used to your standard email, but when you start including a featured video in an email campaign, you change the game. Today we’re proud to present the in’s and out’s of video in email in another episode of Good Idea/Bad Idea (our handy series on video best practices).

Email Campaigns 50

Email Campaigns Video Marketing Ads Campaigns 50

Litmus

OCTOBER 4, 2023

What should you include, how do you present it, and what do you want to say? To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. An overview of key metrics is all you’ll need for an email health summary for a general audience.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

The Point

OCTOBER 11, 2022

How can organizations refine and enhance their databases while adhering to the seemingly ever-changing privacy landscape; One of the implications that we’re seeing due to data privacy laws (and the hurdles they present for email marketers) is a growing reliance on other channels – in particular, social media.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Litmus

JULY 13, 2020

The tools we use to design, build, and test email campaigns have changed drastically over the years. Those classic tools still hold a special place in the hearts of email geeks everywhere. The post The Past, Present, and Future of Email Tools: Webinar Recording + Q&A appeared first on Litmus. emailcomb.com.

Webinar Metrics 56

Webinar Metrics Tools Lock-In Youtube 56

markempa

JULY 22, 2013

Click here to watch the full free presentation to see the rest of Johnston’s digital marketing strategy and answer more questions from the audience. It also needed to contain dynamic content and interactive functionality the customers appreciated, as well as analytics the company could use.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

ClearVoice

NOVEMBER 14, 2018

In Charles Dickens’ ‘A Christmas Carol,’ Ebenezer Scrooge is visited by three ghosts — the Ghost of Christmas Past, the Ghost of Christmas Present, and the Ghost of Christmas Future. Let's take a trip with the Ghosts of Content Marketing Past, Present, and Future. Ghost of Content Marketing Present.

Paid Search Agency 61

Paid Search Agency Content Marketing Planning Content 61

The Point

NOVEMBER 9, 2009

And more to the point, are there prospects who will travel less because (slaps head) they now realize they could be presenting their latest PowerPoint deck over the Web? Is there a gray area in the middle I don’t know about?

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Demand Generation 100

Zoominfo

FEBRUARY 25, 2021

Now, as people get comfortable with the idea of running a sales webinar, we’ll likely see a continued uptick in these sales presentations. It’s easy to get caught up in your product, making it the focus of your presentation. You might want to send an email to prospects. Create an Email Campaign.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Webbiquity

MARCH 28, 2023

It can become a valuable part of your social media and email campaigns. Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions. Plus, it’s a great way to reduce bounce rate, and it is highly shareable.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Martech

JUNE 9, 2022

Ever feel like you’re shouting into the void with your email campaigns? Join experts from Conversica and learn how companies using conversation automation as part of their email flow see an average of 9.88% response rate, nearly 4x more opportunities and over 10x ROI.

Blast Campaigns 95

Blast Campaigns Webinar Metrics Marketing & Strategy Click Rate 95

LEADership

MARCH 7, 2014

It is imperative to test all components of a marketing email. The following are the types of email components marketers should test, and the percentage of email marketers who presently test these components: Subject line (72%). Day the email is sent (46%). Time of day the email is being sent (39%).

Email Campaigns 40

Email Campaigns Campaigns Marketo Mobile Marketing 40

Adobe Experience Cloud Blog

JULY 10, 2015

And in our follow-up emails we would say, “Thanks for joining us! We saw the highest click-through rate of all email campaigns. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns.

Marketing Automation Services 48

Marketing Automation Services Marketing Budget Marketing Management Webinar Metrics 48

Litmus

NOVEMBER 10, 2022

What should you include, how do you present it, and what do you want to say? To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. An email report template gives you space to share: Email marketing volume and performance.

Template 81

Template Budget Programs Click Rate Lead Scoring 81

Act-On

SEPTEMBER 25, 2023

Sales and Marketing Alignment in Action: Tech Integration At manufacturing brand BinMaster, marketers use a native integration between their MAP and their Dynamics CRM to orchestrate automated email campaigns for new prospects—complete with dynamic insertion of the relevant salesperson’s photo, name, and contact info.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Marketing Insider Group

APRIL 22, 2021

Lead nurturing, understanding the journey, developing presentations, connecting with leads, and more – these sales tools for startups meet every need. Make automation work for you with customized drip campaigns for SMS and email. Find the best-performing social media content across all platforms with BuzzSumo.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

BOP Design

JULY 30, 2021

We recommend reviewing these metrics when crafting and monitoring your clients’ B2B email marketing experience. Email Open Rate. How can you tell if your email campaigns are resonating with your target audience? Open rates are one of the best and easiest ways to tell whether your B2B email marketing strategy is working.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

Marketing Insider Group

SEPTEMBER 8, 2020

Email marketing campaigns have a goal — whether it’s to convince readers to take part in a survey, make a purchase or connect on another channel. A critical part of any inbound marketing strategy, expertly crafted email campaigns are one of the best tools businesses can use to push up their conversion rates.

Email Marketing 204

Email Marketing Conversion Optimization Work Management 204

Only B2B

MARCH 16, 2022

Cold emails allow you to include more information about your unique value proposition and add more creativity to your presentation without coming off as obnoxious or overbearing, and they’re often less invasive. Make testing a habit to determine which communication channel is the most effective.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Qualified Leads Cold Calling 118

Martech

OCTOBER 8, 2021

“One of the things we’ve got to remember about customers is that they always like to attribute personalities to the characters they interact with,” said Terry Flynn, president of multichannel marketing company Market Chord, in his recent MarTech presentation. “We They will trust your brand when presented with thoughtful communication.

Marketing Automation Services 137

Marketing Automation Services Ad Building Branding Brand Identity 137

Litmus

AUGUST 15, 2022

In addition to the keynote speakers we introduced you to, we’re thrilled to announce our agenda and all the presenters you’ll get a chance to learn from and interact with during this year’s conference. . We’re proud to announce our Litmus Live 2022 presenters, and the topics they’ll cover. Presenter: Benjamin Djang.

Deliverability 74

Deliverability Lock-In Trigger Marketing Email Marketing 74

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SmartBug Media

JULY 20, 2022

Email marketing allows you to generate dialogues with your audience by providing helpful, relevant, and timely content. Typically, marketers plan and execute email campaigns by: Creating target audience profiles and buyer personas that include their goals and how your brand aligns with those goals. Welcome Email Series.

Email Marketing 98

Email Marketing Marketing & Strategy Marketing Strategy Work Management 98

Launch Marketing

JANUARY 12, 2022

With digital marketing becoming marketing, tactics like social media, email campaigns , online ads, webinars and events are all instrumental components of a successful marketing strategy in 2022. Set Goals and Establish a Plan to Reach Maximum ROI. But knowing your capability to execute these endeavors is equally important.

Marketing Strategy 139

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 139

Salesforce Marketing Cloud

DECEMBER 8, 2023

A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions. As the email campaign journey advances, an authentic connection of trust develops between your brand and your customers.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

MARCH 2, 2023

You know you have empathy and authenticity when you’re creating an email campaign, writing a blog post or a tweet, and you get a feeling in your stomach that something’s not right. Connection and extrapolation I will never let ChatGPT or one of its sister or brother models write my articles or presentations.

Marketing AI 99

Marketing AI Copywriting Barriers Email Marketing 99

Martech

MAY 4, 2023

The company believes the generator can cut email campaign development time by 15%. It uses a business’ marketing data to create the content which can be used on social media platforms, traditional media, emails, presentations and in-person events. Business email address Subscribe Processing. Get MarTech!

Marketing AI 101

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 101

Martech

SEPTEMBER 14, 2021

We’re now able to automate email campaigns that get in front of previous users — we call them our past-user campaigns.”. Von Reyn and her team are extremely happy with the success of the past-user campaigns. past-user email campaigns have 3X higher conversion rates versus other email campaigns.

Demand Generation Agencies 102

Demand Generation Agencies Advertising Agencies Marketing Management Paid Search Agency 102

Zoominfo

MAY 20, 2021

A study by Barilliance, an eCommerce personalization suite, found that in 2020, the average email conversion rate based on click-through across the surveyed industries was 15.11%. High unsubscribe rates act as a red flag in email marketing. Unsubscribe Rate. Higher unsubscribe rates should set off warning bells in your mind.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Valasys

MAY 8, 2024

In the age of information overload, capturing and retaining the attention of B2B audiences presents a formidable challenge. Whether it’s catering to small startups or multinational corporations, successful B2B marketers grasp the nuances of each client’s industry, challenges, and aspirations.

B2B Marketing 40

B2B Marketing Account Based Marketing Marketing Automation Services B2B 40

Single Grain

DECEMBER 15, 2020

The percentage of email recipients who open a particular email is known as open rate. The very first thing that you think about after sending your email campaign is whether people will open it. Click-through rate = (total clicks or unique clicks/number of delivered emails) x 100. Metrics You Must Track.

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

Only B2B

JUNE 30, 2021

Moreover, email marketing is the cheapest way to generate leads. Running email campaigns is cost-effective and easy too. Isn’t it great, that you get a chance to present your product/service to your prospects without paying for it? It is just a matter of a day or two to create your email campaign and content for it.

Email Marketing 118

Email Marketing Marketing & Strategy Marketing Strategy Top of Funnel 118

Martech

MAY 6, 2022

Inform leadership : An in-depth, organized report with figures, analysis and insights keeps your leadership clued into your email performance. Your executives will be more likely to read your reports if they know they’ll learn valuable information, not just stare at columns of numbers presented without context.

Budget Programs 89

Budget Programs Work Management Marketing Management Planning 89