Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email is complex. Email marketing mistakes happen to the best of us! Your heart drops.

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Building marketing and advertising campaigns that target individuals rather than the masses can hugely impact your leads, conversions, and sales. Personalized emails get much higher open rates.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. Unlike most email mistakes, this one happened behind the scenes. In email, a mistake can seem like the end of the world because so many people can see where we messed up. The wrong product image.

Email Marketing 115

Email Marketing Planning Work Management Paid Search Agency 115

ClickDimensions

MARCH 14, 2023

Used across both their marketing and sales teams, supporting business growth and scale, which is especially important for SMB (small-to-mid sized) manufacturing businesses. Page Contents What is Marketing Automation? One of these technologies is Marketing Automation. How can manufacturers use Marketing Automation?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? The boss told us to do it.

Ideal Customer Profiles 123

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 123

Martech

FEBRUARY 8, 2024

Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. For instance, at the moment, our agency wants revenue.

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Lead Forensics

APRIL 3, 2024

The top subject of interest to our customers and, any potential prospect, is effective online lead generation. It’s hugely important to them (and it’s why they use our software). However, we will produce content that is narrowed down to certain segments of our wider audience, because that will make it more attractive to them.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Martech

MARCH 14, 2024

Back to the customer “A lot of our customers are incredibly complex, large, global organizations who sell hundreds of thousand of products to millions of customers, ” said Gosek. ” Three new genAI capabilities Oracle had news today for its customers’ marketing, sales and service teams. Get MarTech!

Enterprise Management 92

Enterprise Management Marketing AI Work Management Marketing Management 92

Unbounce

SEPTEMBER 28, 2021

The Unbounce Conversion Intelligence Platform expands the company’s offerings beyond landing pages to meet the needs of SMBs aiming to level up their growth. The platform pairs a marketer’s intelligence with machine learning to increase the conversion rates of marketing campaigns at every touchpoint. ”

Conversion 141

Conversion Budget Programs Copywriting Landing Pages 141

Lake One

JULY 27, 2023

It allows marketing and sales teams to see their customer’s end-to-end journey within HubSpot. For example, you can: Track customer interactions across all channels, including website visits, email, social media , and phone calls. You can drill down further into your source data to track specific campaigns or ads.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Unbounce

JULY 7, 2021

Since opening our doors 10 years ago, Unbounce has existed to help small businesses grow by making access to essential digital marketing tools easy. They don’t have the luxury of spending their whole day just thinking about marketing campaigns, landing pages, and conversion rates.

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Does the vendor seem to understand our business and our marketing needs? Are they showing us our “must-have” features? Create and edit a new landing page from scratch.

Marketing Automation Services 113

Marketing Automation Services Marketing Management Vendors Marketing Automation 113

FunnelEnvy

MARCH 4, 2024

The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. Here are some examples: Time and resource intensive. Limited scope.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. But in our zeal to harness technology, operations and automation, we fail to accomplish marketing.

Marketing AI 123

Marketing AI Work Management Effectiveness B2B Marketing 123

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. There are different metrics that businesses use to measure the success of their marketing campaigns.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Velocity Partners

FEBRUARY 20, 2024

Not only because his proposed methodology mirrors almost perfectly our approach at Velocity when crafting digital marketing audits and blueprints (more on this later) but also because it echoed a feeling we’ve had for a while with our own clients. Effectively running always-on, full-funnel campaigns.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Optinmonster

MARCH 4, 2024

Split testing is a method used to compare two versions of a web page, email, or other marketing asset to determine which one performs better. Here are scenarios where split testing shines: Website Redesigns: Before overhauling your entire site, test page elements individually to understand their impact on user behavior.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

SmartBug Media

OCTOBER 20, 2023

Because of the constant and sometimes volatile shifts in our economy, companies need to make better decisions as quickly as they can. For CMOs, this means being able to show the return on marketing investment to stakeholders in order to communicate the effectiveness and value your team brings to the business.

Hubspot 104

Hubspot Multi-Touch Attribution Marketing Attribution Lead Ranking 104

Kevin Indig

AUGUST 7, 2023

But, marketers can apply it to content and campaigns. That look is consistent throughout our platform and assets. The look and feel should be defined by your (brand) design teams. Zapier's positioning = connect software 👉Example 2: Atlassian’s messaging is all about teams and collaboration.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Unbounce

JANUARY 28, 2020

And how did he get my email?) Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. But do oodles of customized landing pages equal oodles of time?

Landing Pages 143

Landing Pages eCommerce Paid Search Agency Campaigns 143

Unbounce

JULY 14, 2020

Not so much when it comes to your visitors’ email addresses. And that you’re offering something really great to make trading their email a total no-brainer. . Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. The VIU team (of only six!)

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Launch Marketing

JUNE 29, 2022

Having worked with many B2B companies over the years, here are key tactics our fintech marketing agency has used successfully to help companies improve results and increase revenue. Despite the rise of other communication channels, like text messaging, email is still a critical marketing tactic for fintech companies to utilize.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns. AI can help solve this issue.

Marketing AI 118

Marketing AI Work Management Marketing Management Automation 118

Heinz Marketing

SEPTEMBER 9, 2021

Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. Automation can be used for repetitive tasks such as email marketing or social media posting but also to provide a more personalized experience for prospects and customers.

Marketing Automation Services 129

Marketing Automation Services Marketing Automation Automation Work Management 129

Martech

SEPTEMBER 22, 2023

Infusing genAI capabilities will impact multiple campaign processes, including marketing and sales alignment, field marketing and reporting/analytics. But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency. But teams had to make a choice.

Digital Asset Management 114

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 114

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Unbounce

AUGUST 31, 2021

A machine that writes emails, headings, landing pages, and more?! With AI, meet your new copywriting assistant that takes care of tedious writing tasks so that you can focus on what really matters: getting campaigns to convert. It does this by training an algorithm to crunch millions of web pages looking for patterns.

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Unbounce

JULY 29, 2020

So, you get to work on your marketing campaign. You spend your lunch hours building an email list of existing and potential customers. Then you start planning the landing page where you’ll send your campaign traffic. Where’re the soap landing pages?” You come up with an irresistible offer.

Landing Pages 138

Landing Pages Template Lead Gen Paid Search Agency 138

FunnelEnvy

MARCH 20, 2023

A/B testing is a powerful tool for B2B marketers and considered a staple of the toolbox for improving a campaign. Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works. Don’t make traffic splits equal.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. What Is a Promotional Email?

Promotion 140

Promotion Examples Landing Pages Click Rate 140

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. ” Everybody wants their emails to show up in the Primary tab.

Burn Rate 75

Burn Rate Opt-out Opt-in Ad Frequency 75

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

Take me there A preview of our new marketing innovations As you explore how AI can help your company, we want to make sure we tell you both the what and the why of our AI innovations. Segment intelligence In our research , marketers tell us that proving their impact on growth is a top challenge. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

SmartBug Media

JANUARY 19, 2023

We’re currently living in an age of abundance when it comes to the data that email service providers share with us, but whether or not your tech stack tells a complete picture is a different story. Revenue Attributed to a Campaign Is the email or SMS campaign bringing in the big bucks? Then something’s going right.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Inbox Insight

OCTOBER 19, 2023

Key components of a demand generation strategy A successful demand generation strategy contains several key components, and it’s important to leverage the right demand generation tools for effective marketing campaigns. Optimize landing pages : Landing pages play a vital role in the success of your lead magnets.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105