How to Measure Your Content’s Effectiveness
ANNUITAS
APRIL 20, 2020
Sixty percent (60%) of marketers create at least one piece of content per day and it takes, on average, 1-4 hours to write a blog post. The three main KPIs to track content success are volume, elasticity, and impact expectation. Impact Expectation: Volume x Elasticity. Concern: Too time consuming.
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