SmartBug Media

JANUARY 11, 2023

Price elasticity is a microeconomic principle that states that when the price of a product goes down, the demand goes up. Bundling pairs products together for a slightly lower price. Plateau demand. So, discounting can lead to higher sales. Usually, the products pair well together and might be promoted with catchy titles.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Customer Experience Matrix

MARCH 13, 2017

Services will be bundled into mega-services, simplifying user choice. Open APIs and interoperability will make it easy to add new services to the bundles. Business relationships need to be worked out between the individual services and the mega-bundles. Users won't need to purposely select them. More barriers down.

Bundling 120

Bundling Work Management Marketing Management Forecasting 120

ANNUITAS

JUNE 6, 2023

We also cannot bundle interactions into artificially combined ‘campaigns’ and make assessments based on a combination of activities, unable to decode the actual, specific correlation that led to key commercial outcomes. Every interaction must be able to be analyzed according to its content and channel “elasticity.”

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

Hubspot

APRIL 13, 2021

Price Elasticity of Demand. Price elasticity measures how a change in consumption of a commodity relates to a change in price. Formulaically, it's expressed as: Price Elasticity of Demand = % Change in Quantity Demanded / % Change in Price. If demand decreases when the price fluctuates, it's considered elastic.

Pricing 74

Pricing Price Optimization Elasticity 74

Convert

MARCH 2, 2022

We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price). If price elasticity is <1, it means higher prices won’t dissuade customers from making a purchase.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price). If price elasticity is <1, it means higher prices won’t dissuade customers from making a purchase.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Marketing 261

DECEMBER 5, 2018

Source: Amazon, Expert Black Bundle. Source: Goop, The Goop Bundle. >> Plus, it’s excellent for improving the elasticity of the skin and reducing wrinkles. As much as every busy parent would love to have the time to wait it out for a handcrafted single drip cup, time is anything but their friend.

Work Management 91

Work Management Amazon Cable Bundling 91