Marketing Insider Group

FEBRUARY 5, 2024

Overcoming GA4’s challenges involves familiarizing oneself with its interface, adapting to new data tracking methods, maximizing the use of available data, and investing in educational resources. Educational Resources and Training Lastly, the steep learning curve. The best way to flatten it is through education and training.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

SmartBug Media

JUNE 3, 2021

That’s why measuring ROI in your business is one of the most important things you can do to assure profitability and success. However, calculating your content ROI can also be challenging if you’re not sure how to measure it or if you haven’t set up key performance indicators or goals for your content. Content Type Attribution.

Hubspot 94

Hubspot ROI Marketing Attribution Content 94

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? Pay-per-Click (PPC) Advertising Although paid search or display ad clicks have no impact on organic search engine rankings, they can increase the site’s online presence , drive additional traffic, and broaden market awareness. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

MARCH 16, 2021

In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising. Quick Takeaways.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

JUNE 7, 2021

By optimizing your efforts over time, you can boost sales and ROI for your business. This chart shows the average increase in traffic and measurable business outcomes (leads and direct sales in some cases) from our clients. The average increase in traffic is 138% after 12 months. The average ROI is 7x! Source: CMI.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events. Harder to measure, but still contribute to your ROI. Media coverage.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. Knowing your business is a key part of driving traffic to your site. Use the highest ranking articles to determine which are driving the most ROI and accurately addressing SEO (more on that later, wink-wink).

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 303

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

SocialPilot

JANUARY 26, 2024

” “Identify high-potential SEO keywords for our [Product/Service] that can drive organic traffic and generate leads through search engines.” ” “Write a draft for a newsletter section about [Specific Topic or Feature], aiming to inform and engage subscribers with a blend of educational and promotional content.”

Examples 78

Examples ROI Planning Work Management 78

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. Gary Vaynerchuk articulates this very succinctly in saying: “ What is the ROI of your mother?” Have you seen an increase in web traffic, enquiries and sales? How has your brand perception changed?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Directive Agency

SEPTEMBER 3, 2019

Use your content to send a message to your buyers that you are informed, educated, and capable of solving the challenges they face. We also helped them consistently bring in new organic traffic and influence demo request conversions of their software after the piece began picking up more traction, roughly six months into being live.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Marketing Insider Group

JULY 14, 2020

There’s no return on investment (ROI) with these vanity projects. In a way, it’s your job to educate your CEO and other stakeholders on what marketing is. Over time, the focus on content marketing shows a significant increase in traffic. Traffic is always growing. Their site traffic is flat.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. For example, we show how our average client sees a 7x ROI and 138% increase in measurable website visits. Our Approach A shocking 63% of marketing professionals say their biggest challenge is driving traffic and generating quality leads.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Marketing Insider Group

NOVEMBER 29, 2022

A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI). Your site may receive a decent amount of traffic, but perhaps that traffic isn’t converting into actual support or sales. About 59% of all web traffic comes from mobile devices.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Marketing Insider Group

MAY 15, 2023

This means that your digital presence is essential to educating prospects and securing conversions. Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI. After all, 82% of online traffic comes from video content. In fact, 70% of marketing technology buyers look for content on vendor websites.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Rev

SEPTEMBER 2, 2019

Display ads can serve as a great way to boost brand awareness, promote lead magnets, and generate traffic back to your site. Audience targeting focuses on specific demographics that fit your target market including education, industry, income, and age. Evaluate your display ad budget. .

Advertising Agencies 122

Advertising Agencies Advertisements Advertising ROI 122

Marketing Insider Group

JULY 11, 2023

pieces of a company’s content before they buy Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI Discover the power of paid content and start using it to communicate value, establish trust, and convert customers. Help Self-Educating Customers. What’s the Deal with Paid Content?

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Marketing Insider Group

JUNE 8, 2021

Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. Common objectives include: Driving more traffic to your website. For example, if your goal is to increase website traffic, you’ll need to: Publish high-quality content that’s relevant to your audience consistently.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Atomic Reach

APRIL 30, 2019

What is Content Marketing ROI? Therefore, it is essential to plan to show them the Return on Investment or ROI of content marketing. As a result, your goal is to show them why they should care, and the best way to do this is through calculating content marketing ROI. The Components of Content Marketing that Play Into ROI.

ROI 108

ROI Content Marketing Planning Paid Search Agency 108

SmartBug Media

SEPTEMBER 5, 2023

Maximizing ROI using artificial intelligence in marketing can be a simple matter of crunching numbers, saving time, and seeing dollar signs grow. It can speed up processes, avoid traffic jams of data overload, and even predict the best routes to your target audience. It might ultimately hurt profit potential, too.

Marketing AI 64

Marketing AI ROI Top of Funnel Work Management 64

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. What Kind of ROI Can You Expect? Content marketing ROI (return on investment) isn’t a mystery. Many companies get hung up on this, especially if they see ROI in terms of ad metrics like impressions and clicks.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. For example, do you know where your website traffic and leads comes from ? How much traffic does social media contribute to those outcomes?

Social Networks 179

Social Networks Business Work Management Social Media 179

The Lead Agency

AUGUST 12, 2019

Universities and other higher education providers are continuously looking for new ways to attract students. Students are a great target audience in terms of ROI as they are looking to make a significant investment in their education. The following are some of the most effective ways to market your higher education facility.

Education 48

Education Paid Search Agency Tips Advertising Agencies 48

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Hubspot

MAY 28, 2020

Readers could start to believe that the content you're providing isn't valuable, but instead created to drive traffic. Similar to Duolingo , the app combines reading and listening, as well as vocal recording, to provide an immersive educational experience for its students. How To Get Traffic Without Using Clickbait.

Traffic 92

Traffic Work Management Ethics Youtube 92

Marketing Insider Group

MAY 3, 2021

In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). That same report found that only 43 percent of organizations measure content marketing ROI! Great content leads with education and offers specific takeaways. Quick Takeaways. Image: CMI.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Inbox Insight

JULY 15, 2019

Designing and executing demand generation activities that reach and drive the right traffic can improve sales and increase revenue through: Driving better performance from your digital media programs. Achieving a higher ROI. How to I engage my target audience to drive traffic? Improving conversion rates.

Demand Generation 75

Demand Generation Demand Generation Agencies Traffic Demand 75

Webbiquity

OCTOBER 23, 2018

” Inbound marketing is a growth strategy utilized by marketers to increase brand awareness and drive traffic. Producing high-quality, useful, non-promotional content is a great way to market and educate potential consumers of your products or services. Higher ROI. Content Marketing. Benefits of Inbound Marketing.

Inbound Marketing 262

Inbound Marketing Paid Content Top of Funnel High Quality Lead 262

Vidyard

MARCH 23, 2021

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Measure Your Video Marketing ROI 6. Setting Goals to Help Determine the ROI of Video Marketing 7.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

DivvyHQ

AUGUST 16, 2019

But when determining content marketing ROI, you have to start with a business goal. In this post, I’ll be addressing three key things: why content marketing works, how to define a business goal, and which content marketing metrics really matter to track ROI. Social media ROI: do your followers or others engage with you on social media?

ROI 82

ROI Content Marketing Planning Business 82

The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. Lastly, prioritizing customer education about products and services showcases commitment to providing value.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

SalesIntel

NOVEMBER 17, 2022

Schools, educational institutes, and EdTech entrepreneurs across the country are bracing themselves for the ‘new normal in education. Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). million, more than $5.9

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Marketing Insider Group

NOVEMBER 18, 2020

Develop and Invest in Marketing ROI Metrics. Senior leadership teams also expect marketers to demonstrate ROI of their marketing efforts, but this is extremely difficult as marketers feel they do not have the proper tools to do this. Experiment with short and highly educational videos. Harness the Power of Big Data.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. For example: “ Jumpstart [action word] your web traffic with these 3 strategies!”

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Contently

OCTOBER 20, 2021

How to Measure Content ROI in 10 Steps. Over half of traffic to brand sites comes from search. Head over to ContentlyU , our free content marketing education and resource center. To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources. The good news?

Resources 195

Resources Content Marketing Lead Gen Course 195